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Proof Media Mix

BULLEIT Frontier Whiskey Brand Ambassador | SOUTHEAST

Proof Media Mix, Tampa, Florida, us, 33646

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Reports To

Ambassador Manager

Location

Based in FL

Position Summary

The

BULLEIT

Frontier Whiskey Brand Ambassador serves as the face and voice of the brand across three key Southeast markets. Florida, Georgia & North Carolina.

Key Responsibilities TRADE ADVOCACY & EDUCATION

Lead elevated education sessions, staff trainings, and whiskey seminars with bartenders, buyers, and distributor teams

Deliver compelling storytelling on

BULLEIT

heritage, distilling process, and category relevance

Drive account-specific education on trends such as sustainability, premiumization, and cocktail culture

Position

BULLEIT

as the “bartender’s bourbon” by forging trusted trade partnerships in Florida, North Carolina & Georgia

CUSTOMER RECRUITMENT

Actively identify, recruit, and convert new accounts with the BDMs into long-term

BULLEIT

partners

Build strong relationships with new trade customers securing visibility

Partner with BDMs and distributor reps to maximize account reach and advocacy

Track new account wins and activations as a core KPI

MARKET VISITS & ACTIVATION SUPPORT

Execute structured weekly market engagements in Florida, North Carolina & Georgia

Conduct bi-monthly activations in Florida, North Carolina & Georgia

Support distributor ride widths, blitz days and key account visits to elevate education and build trade relationships

Deliver post-visit recaps and insights to brand and commercial teams

NATIONAL & STRATEGIC ACCOUNTS

Support

BULLEIT

presence in key national on-premise accounts across the Southeast region

Deliver trainings, staff engagement, and activations for high-value partners

EXPERIENTIAL EVENTS & MEDIA

Act as host/talent for spirited dinners, trade shows, and cultural events in Florida, North Carolina, & Georgia

Represent the brand at industry events such as Tales of the Cocktail, & other local Market industries

Support influencer, PR, and media initiatives with authenticity and authority

SOCIAL MEDIA ADVOCACY

Amplify the

BULLEIT

brand world via personal ambassador channels (Instagram, LinkedIn)

Create authentic, trade-focused content to highlight trainings, activations, and cultural moments

Collaborate with brand and PR teams on digital storytelling initiatives

Weekly Activity Framework (Florida/NC/GA)

Elevated Education (bartenders, buyers, distributor teams)

Platform Activations (on-premise or cultural events)

Account Visits (new customer recruitment)

Local Market Summit (team alignment)

Key Performance Indicators (KPIs)

Number of trade advocacy sessions delivered

Number of new consumers reached

Mentorship sessions delivered to BDM/CDM/DHP teams

Social media engagement metrics (reach, content views, shares)

Execution of platform activations in Florida, North Carolina & Georgia

Quality of reporting and insights delivered

Qualifications

3+ years in spirits, hospitality, or brand advocacy with strong Southeast market ties

Deep knowledge of bourbon, whiskey, and cocktail culture

Proven ability to build and maintain trade relationships

Strong public speaking and presentation skills

Social media fluency (content creation, trade storytelling)

Ability to travel (FL-based with monthly NC/GA visits; occasional national travel)

Evening and weekend availability required

Must be 21+

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