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Snap Inc.

Staff Product Manager, Ad Formats

Snap Inc., Seattle, Washington, us, 98127

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Snap Inc – Staff Product Manager – Ad Formats Product Management – Seattle, WA Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.

The Revenue Product team drives innovation and performance across Snap’s advertising platform, empowering businesses to achieve measurable growth through advertising on Snap.

What you’ll do:

Develop and communicate a comprehensive vision, strategy, and roadmap for your product area within Ad Formats, ensuring alignment with Snap’s broader business goals and delivering innovative solutions that empower advertisers and enhance user experiences.

Identify and prioritize new ways to drive intentful interactions with ads on Snapchat.

Ideate net new advertising Snapchatter experiences that delight advertisers and Snapchatters.

Leverage data to deeply understand and then optimize the ideal types of ad creatives on Snapchat.

Originate and execute scalable, transformative ideas that address advertiser needs and deliver long‑term impact, leveraging insights to shape the future of Snap’s revenue ecosystem.

Tackle complex, high‑impact challenges by identifying root causes, designing future‑proof solutions, and driving results that align with company‑level objectives.

Build trust and influence across senior leadership and cross‑functional teams, including Product Marketing, Marketing Science, and Solutions Engineering, by demonstrating expertise, sound judgment, and measurable outcomes.

Use data and analytics to understand performance, identify growth patterns, and make informed decisions to optimize or sunset underperforming products.

Inspire and lead cross‑functional teams to deliver exceptional results, fostering collaboration, adaptability, and resilience under challenging circumstances.

Mentor and guide less experienced PMs, contribute to recruiting efforts, and play an active role in building a strong, collaborative Revenue Product organization.

Knowledge, Skills & Abilities:

Deep understanding of user behavior, with the ability to translate insights into innovative ad experiences.

Ability to initiate projects, execute against defined objectives, and communicate the results of analyses clearly and effectively.

Ability to collaborate with engineers, designers, product managers, data scientists, and other cross‑functional teams.

Ability to execute against defined objectives both tactically and strategically.

Ability to initiate and drive emerging projects from strategy to completion.

Skilled in clear and concise communication across a matrix organization.

Knowledge of product‑oriented quantitative analysis, including statistical analysis.

Strong understanding of and practical experience in designing, executing, and analyzing UI‑centric A/B tests to drive product improvements.

Minimum Qualifications:

BS/BA degree or equivalent experience.

8+ years of experience building and shipping products at a consumer or advertising technology company.

Preferred Qualifications:

Hands‑on experience across the entire product lifecycle, including defining product needs, prioritization, pre/post‑launch execution.

Past experience working with design teams on developing advertising formats.

Compensation: In the United States, work locations are assigned a pay zone that determines the salary range for the position. The base salary range for this location is:

Zone A (CA, WA, NYC): $229,000–$343,000 annually.

Zone B: $218,000–$326,000 annually.

Zone C: $195,000–$292,000 annually.

This position is eligible for equity in the form of RSUs.

Benefits: Snap Inc offers paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.

Equal Opportunity Employer: Snap is proud to be an equal opportunity employer, and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law.

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