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AL Homes

Marketing Director Job at AL Homes in Cupertino

AL Homes, Cupertino, CA, US

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Salary range: $120,000 - $160,000

For this role, Chinese/Mandarin speaking is a must.

Strategy & Leadership

  • Define and own AL Homes’ brand, positioning, and messaging framework.
  • Build and execute the annual marketing plan to drive homeowner and investor demand.
  • Partner with sales leadership to align marketing campaigns with revenue targets.

Demand Generation & Campaigns

  • Oversee multi-channel campaigns: direct mail (EDDM), paid ads, email marketing, and sponsorships.
  • Develop neighborhood-targeted campaigns to reach homeowners and investors directly.
  • Create compelling marketing collateral: flyers, brochures, yard signage, event displays, videos.

Events & Community Engagement

  • Lead the planning of open houses, showcases, broker tours, and community events.
  • Manage logistics including venues, catering, signage, AV, permits, and staffing.
  • Build partnerships with city councils, policy groups, and community associations.
  • Track event attendance, engagement, and ROI, ensuring leads flow into Salesforce/LeftMain.

Marketing Operations

  • Own campaign tracking through Salesforce/LeftMain, UTM structures, and GA4.
  • Manage vendors, contractors, and agency partners for creative, events, and media buys.
  • Ensure consistent brand storytelling across all homeowner and investor touchpoints.

Analytics & Reporting

  • Build and monitor marketing dashboards in Salesforce/LeftMain.
  • Track CPL, CAC, MQL→SQL conversion, and marketing contribution to contracts signed.
  • Provide regular performance updates and insights to executive leadership.

What We’re Looking For

  • 7+ years of marketing experience, including 3+ years in a leadership role.
  • Strong background in real estate, housing, or community-driven industries.
  • Proven track record of driving pipeline impact through events, direct mail, and campaigns.
  • Familiarity with CRM and marketing systems (Salesforce, LeftMain, GA4).
  • Excellent organizational and leadership skills; strong cross-functional communicator.
  • Comfort with occasional evening/weekend work during events.

Why Join Us

  • Be part of a team reshaping California’s housing market through innovation and policy.
  • Lead marketing at the intersection of real estate, policy, and community building.
  • Direct access to executive leadership and high-visibility projects.
  • Competitive compensation, growth opportunities, and mission-driven culture.