AL Homes

Chief Marketing Officer Job at AL Homes in Cupertino

AL Homes, Cupertino, CA, US

Salary range: $140,000 - $220,000

A must: Chinese/Mandarin speaker

Key Responsibilities

Strategic Leadership

Develop and implement comprehensive marketing strategy aligned with company vision and business goals
Lead brand positioning and messaging to differentiate AL Homes in the competitive real estate market
Drive customer acquisition and retention strategies across all market segments
Establish marketing KPIs and metrics to measure effectiveness and ROI

Brand Management

Oversee brand development, ensuring consistent messaging across all channels and touchpoints
Build and maintain AL Homes' reputation as a trusted residential real estate provider
Manage brand partnerships and strategic alliances to expand market reach

Public Relations & Corporate Communications

Develop and execute comprehensive PR strategy to enhance brand reputation and visibility
Build and maintain relationships with key media outlets, journalists, and industry influencers
Lead crisis communication planning and management to protect brand reputation
Oversee press release creation, media pitching, and press conference coordination
Manage corporate communications including executive positioning and thought leadership
Serve as primary brand spokesperson or designate appropriate spokespeople
Coordinate community relations initiatives and corporate social responsibility communications
Monitor media coverage and manage reputation management across traditional and social media
Develop strategic partnerships with PR agencies and media consultants as needed

Digital Marketing & Innovation

Lead digital transformation initiatives including website, social media, and digital advertising
Implement data-driven marketing approaches using analytics and market insights
Explore emerging technologies and platforms to maintain competitive advantage
Oversee CRM systems and marketing automation tools
Manage social media reputation and engagement strategies

Team Leadership

Build, mentor, and manage a high-performing marketing team including PR professionals
Foster a culture of creativity, collaboration, and continuous improvement
Allocate resources effectively across marketing, PR, and communications initiatives

Market Intelligence

Conduct market research to understand customer needs, preferences, and buying behaviors
Monitor industry trends, competitor activities, and market opportunities
Provide insights to inform product development and business strategy
Track and analyze PR metrics including media impressions, share of voice, and sentiment

Internal Communications

Oversee internal communication strategy to ensure employee alignment and engagement
Manage executive communications and company-wide messaging
Coordinate with HR on employer branding and recruitment marketing initiatives

Budget Management

Develop and manage marketing and PR budget, ensuring optimal allocation of resources
Monitor spending and demonstrate clear ROI on marketing and PR investments

Required Qualifications:

Education & Experience

Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field (MBA preferred)
10+ years of progressive marketing experience, with at least 5 years in senior leadership roles
Minimum 5 years of strategic PR and corporate communications experience
Proven experience in real estate, homebuilding, or related industries strongly preferred
Demonstrated success managing media relations and securing positive press coverage

Skills & Competencies

Demonstrated success in developing and executing comprehensive marketing and PR strategies
Strong media relations skills with established network of journalist contacts
Excellent crisis management and issues management capabilities
Outstanding written and verbal communication skills, including speechwriting
Strong understanding of both traditional and digital marketing channels
Excellent leadership and team management capabilities
Data-driven decision maker with strong analytical skills
Experience with PR measurement tools and media monitoring platforms
Experience with marketing technology platforms and tools
Budget management and financial acumen
Strategic thinker with creative problem-solving abilities

Personal Attributes

Preferred Qualifications