Downeast Cider House
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Associate Brand Manager
role at
Downeast Cider House
Reports To: Brand Manager, Cider
Location: Hybrid, East Boston
Compensation Band: $60,000 - $90,000 plus annual bonus up to 10% of base salary
Mission The Associate Brand Manager is accountable for assisting with a variety of marketing initiatives that drive brand awareness, trial and distribution. They will assist in data analysis to develop an annual, long- and short-term marketing strategy and plan and help with creative assets as well.
Responsibilities Portfolio & Packaging
Help build and execute against an innovation pipeline, generating ideas through trend, competitive and category analysis
Manage projects through the development process, ensuring on time and on budget launches
Help analyze and assess channel & customer mix to inform distribution strategy and objectives for new launches
Streamline item tracking in GS1 and internally
Own and execute on ad hoc brand partnership requests
Cider House
Own Cider House Exclusive line with Taproom Manager – product development, packaging development, launch assets, social, emails and website landing page
Own Cider House Merchandise with Taproom Manager – ensure we have a profitable assortment of merchandise to sell in our taproom that follows brand guidelines
Communication, Advertising and Consumer Promotions
Own our social media calendar – plan posts for the Downeast brand, coordinate with innovation brands, manage photographer and copy writer
Help develop and execute advertising and consumer promotions plans to build equity, awareness and trial
Own the development of communication materials and brand creative to build equity (ex: POS)
Analytics & Research
Help monitor market trends, consumer trends and competitive activities
Synthesize findings and help develop action plans as needed
Help with all aspects of consumer research related to owned brand including but not limited to concept testing, insights work and message testing
Provide standard reporting for owned brand, market/segment and competitive performance weekly/as needed
Business Management & Planning
Help develop the annual brand plan for owned brands, including a multi-year innovation pipeline
Qualifications
1-3 years of experience in either consulting, project management, CPG sales or CPG analyst role
Comfortable working in a fast‑paced, entrepreneurial environment
Exceptional interpersonal skills and ability to interact effectively across functions and organizations
Ability to effectively manage projects from start to finish
Nice to Have
Proficient with consumer research and syndicated data (Circana, Nielsen, Kantar, IPSOS, Numerator)
Product development experience (including creative design)
Bev alc experience
Benefits
Unlimited paid time off
Paid holidays
401k with 4% company match
Health and dental insurance
Company provided short term disability insurance
Company‑wide celebrations, including a summer offsite and holiday party
Cider allowance
All offers of employment are contingent upon the successful completion of a background check, conducted after a conditional job offer has been made. Candidates will have the opportunity to review and respond to any findings.
About Downeast Cider We aspire to build an enduring company with a world‑class brand, known as an extraordinary place to work. It’s been 15 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we’ve gained 115 new teammates and 1.6 million cases of tasty drinks – with a growing assortment beyond cider – we remain 100% founder‑owned. We’re a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like. We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age or anything else that makes us who we are.
We may use artificial intelligence (AI) tools to support parts of the hiring process… (the remainder of the paragraph omitted for brevity)
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Marketing and Sales
Industries Food and Beverage Services
Referrals increase your chances of interviewing at Downeast Cider House by 2x
Get notified about new Associate Brand Manager jobs in Boston, MA.
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Associate Brand Manager
role at
Downeast Cider House
Reports To: Brand Manager, Cider
Location: Hybrid, East Boston
Compensation Band: $60,000 - $90,000 plus annual bonus up to 10% of base salary
Mission The Associate Brand Manager is accountable for assisting with a variety of marketing initiatives that drive brand awareness, trial and distribution. They will assist in data analysis to develop an annual, long- and short-term marketing strategy and plan and help with creative assets as well.
Responsibilities Portfolio & Packaging
Help build and execute against an innovation pipeline, generating ideas through trend, competitive and category analysis
Manage projects through the development process, ensuring on time and on budget launches
Help analyze and assess channel & customer mix to inform distribution strategy and objectives for new launches
Streamline item tracking in GS1 and internally
Own and execute on ad hoc brand partnership requests
Cider House
Own Cider House Exclusive line with Taproom Manager – product development, packaging development, launch assets, social, emails and website landing page
Own Cider House Merchandise with Taproom Manager – ensure we have a profitable assortment of merchandise to sell in our taproom that follows brand guidelines
Communication, Advertising and Consumer Promotions
Own our social media calendar – plan posts for the Downeast brand, coordinate with innovation brands, manage photographer and copy writer
Help develop and execute advertising and consumer promotions plans to build equity, awareness and trial
Own the development of communication materials and brand creative to build equity (ex: POS)
Analytics & Research
Help monitor market trends, consumer trends and competitive activities
Synthesize findings and help develop action plans as needed
Help with all aspects of consumer research related to owned brand including but not limited to concept testing, insights work and message testing
Provide standard reporting for owned brand, market/segment and competitive performance weekly/as needed
Business Management & Planning
Help develop the annual brand plan for owned brands, including a multi-year innovation pipeline
Qualifications
1-3 years of experience in either consulting, project management, CPG sales or CPG analyst role
Comfortable working in a fast‑paced, entrepreneurial environment
Exceptional interpersonal skills and ability to interact effectively across functions and organizations
Ability to effectively manage projects from start to finish
Nice to Have
Proficient with consumer research and syndicated data (Circana, Nielsen, Kantar, IPSOS, Numerator)
Product development experience (including creative design)
Bev alc experience
Benefits
Unlimited paid time off
Paid holidays
401k with 4% company match
Health and dental insurance
Company provided short term disability insurance
Company‑wide celebrations, including a summer offsite and holiday party
Cider allowance
All offers of employment are contingent upon the successful completion of a background check, conducted after a conditional job offer has been made. Candidates will have the opportunity to review and respond to any findings.
About Downeast Cider We aspire to build an enduring company with a world‑class brand, known as an extraordinary place to work. It’s been 15 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we’ve gained 115 new teammates and 1.6 million cases of tasty drinks – with a growing assortment beyond cider – we remain 100% founder‑owned. We’re a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like. We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age or anything else that makes us who we are.
We may use artificial intelligence (AI) tools to support parts of the hiring process… (the remainder of the paragraph omitted for brevity)
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Marketing and Sales
Industries Food and Beverage Services
Referrals increase your chances of interviewing at Downeast Cider House by 2x
Get notified about new Associate Brand Manager jobs in Boston, MA.
#J-18808-Ljbffr