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Infosys BPM

Operational Specialist

Infosys BPM, Stamford, Connecticut, United States, 06925

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Eloqua Operations Specialist – Digital Services Stamford, CT

Looking to hire an Eloqua Operations Specialist to enhance our email marketing program. This is a crucial role in managing and optimizing our marketing automation platform. The ideal candidate, while working in collaboration with the marketing team to ensure the successful execution of campaigns, demand generation and customer engagement, will also be able to work independently or as a part of cross‑functional teams in a fast‑paced environment able to manage changing priorities and timelines.

Responsibilities:

Configure, maintain, and troubleshoot Eloqua to ensure optimal performance and functionality

Create, deploy, and monitor marketing campaigns

Assist in email production process, including laying out email copy and graphics in HTML and email deployment through Eloqua

Measure and analyze communications, provide tracking results, and report metrics

Develop and maintain automated workflows, including lead nurturing, lead scoring, lead flow, and email marketing automation

Integrate Eloqua with other marketing systems to ensure data flow and synchronization

Ensure compliance with data protection regulations, email marketing laws, and best practices

Basic Qualifications:

High School Diploma or GED or equivalent

Minimum of 2 years of related experience related to the job description

Preferred Qualifications:

Experience using a B2B marketing automation platform, preferably Eloqua

Experience with reporting online analytics reports

Experience working with content management systems

Experience with lead scoring, segmentation, and automation workflows

Knowledge of email marketing best practices

Strong analytical and problem‑solving skills

Strong collaboration and communication skills

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