Natura (Natura Life Science)
Natura Life + Science is redefining what it means to build brands in cannabis. We’re a vertically integrated powerhouse with a growing portfolio of iconic products — including Sluggers, Dee Thai, Lola Holistic, and Iced.
The Role As
Director of Marketing , you’ll own the vision, strategy, and execution of all marketing initiatives across Natura’s house of brands, with a strong focus on scaling Sluggers into a national leader.
What You’ll Do Brand & Growth Leadership
Build and execute brand strategies that expand Sluggers and other Natura brands across new and existing markets.
Lead the charge on new product introductions, partnerships, and collaborations that amplify brand presence and cultural relevance.
Identify emerging consumer and category trends to position Natura ahead of the curve.
Develop integrated marketing campaigns that drive awareness and sell‑through — from concept to launch to post‑analysis.
Oversee omnichannel marketing (digital, retail, social, and experiential) with a focus on ROI and brand authenticity.
Manage creative storytelling across platforms, ensuring consistent voice, tone, and design.
Retail & Trade Activation
Partner with sales and distribution teams to design impactful in‑store campaigns, trade marketing materials, and retailer promotions.
Elevate budtender engagement through training, incentive programs, and community‑building initiatives that drive advocacy and sell‑through.
Promotions & Events
Design national and state‑specific promo calendars that balance brand heat with profitability.
Lead trade show participation and event activations — from booth concept to campaign rollout.
Oversee digital marketing initiatives including email funnels, segmentation, and customer retention strategies.
Drive brand storytelling through organic and paid content — from product spotlights to cultural collaborations.
Who You Are
A brand builder with 7+ years in marketing, including at least 3 in cannabis, CPG, or lifestyle industries.
Experienced in scaling brands across multiple markets — ideally with both creative and analytical chops.
A strategic storyteller who understands how to merge culture, compliance, and commerce.
Fluent in digital marketing, promotions, and retail marketing with a proven ability to drive measurable growth.
A collaborative leader who thrives in fast‑paced, entrepreneurial environments.
Deeply familiar with the headshop/smoke shop ecosystem and how culture drives consumer decisions.
Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
Why You’ll Love It Here
You’ll be part of a company scaling some of the most recognized brands in cannabis.
You’ll lead with creativity and data — not bureaucracy.
You’ll shape the next evolution of cannabis marketing as it blends with mainstream culture.
Competitive pay ($75K–$100K DOE) and growth potential in a rapidly expanding organization.
The Details
Reports to:
Executive Leadership
Supervisory:
May lead a small cross‑functional team and manage external creative partners.
Environment:
On‑site, professional office setting with regular exposure to cannabis products.
Natura Life + Science is an equal opportunity employer committed to diversity, inclusion, and accessibility. We provide reasonable accommodations in accordance with the Americans with Disabilities Act (ADA) and all applicable laws.
#J-18808-Ljbffr
The Role As
Director of Marketing , you’ll own the vision, strategy, and execution of all marketing initiatives across Natura’s house of brands, with a strong focus on scaling Sluggers into a national leader.
What You’ll Do Brand & Growth Leadership
Build and execute brand strategies that expand Sluggers and other Natura brands across new and existing markets.
Lead the charge on new product introductions, partnerships, and collaborations that amplify brand presence and cultural relevance.
Identify emerging consumer and category trends to position Natura ahead of the curve.
Develop integrated marketing campaigns that drive awareness and sell‑through — from concept to launch to post‑analysis.
Oversee omnichannel marketing (digital, retail, social, and experiential) with a focus on ROI and brand authenticity.
Manage creative storytelling across platforms, ensuring consistent voice, tone, and design.
Retail & Trade Activation
Partner with sales and distribution teams to design impactful in‑store campaigns, trade marketing materials, and retailer promotions.
Elevate budtender engagement through training, incentive programs, and community‑building initiatives that drive advocacy and sell‑through.
Promotions & Events
Design national and state‑specific promo calendars that balance brand heat with profitability.
Lead trade show participation and event activations — from booth concept to campaign rollout.
Oversee digital marketing initiatives including email funnels, segmentation, and customer retention strategies.
Drive brand storytelling through organic and paid content — from product spotlights to cultural collaborations.
Who You Are
A brand builder with 7+ years in marketing, including at least 3 in cannabis, CPG, or lifestyle industries.
Experienced in scaling brands across multiple markets — ideally with both creative and analytical chops.
A strategic storyteller who understands how to merge culture, compliance, and commerce.
Fluent in digital marketing, promotions, and retail marketing with a proven ability to drive measurable growth.
A collaborative leader who thrives in fast‑paced, entrepreneurial environments.
Deeply familiar with the headshop/smoke shop ecosystem and how culture drives consumer decisions.
Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
Why You’ll Love It Here
You’ll be part of a company scaling some of the most recognized brands in cannabis.
You’ll lead with creativity and data — not bureaucracy.
You’ll shape the next evolution of cannabis marketing as it blends with mainstream culture.
Competitive pay ($75K–$100K DOE) and growth potential in a rapidly expanding organization.
The Details
Reports to:
Executive Leadership
Supervisory:
May lead a small cross‑functional team and manage external creative partners.
Environment:
On‑site, professional office setting with regular exposure to cannabis products.
Natura Life + Science is an equal opportunity employer committed to diversity, inclusion, and accessibility. We provide reasonable accommodations in accordance with the Americans with Disabilities Act (ADA) and all applicable laws.
#J-18808-Ljbffr