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James Martin Vanities

Senior Marketing Strategy Specialist

James Martin Vanities, Newport News, Virginia, United States, 23600

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Senior Marketing Strategy Specialist

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James Martin Vanities

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together we build better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. Ferguson is a Fortune 500 company with approximately 36,000 associates across 1,700 locations.

Location This is a hybrid role out of either of the following Ferguson offices in Newport News, VA, South Bend, IN or Cincinnati, OH, according to company policy.

Responsibilities

Collaborate with and report into Manager – Brand Marketing on development of digital media strategies (specifically social media, SEO, and website) that perform in tandem with an integrated media and paid media strategy.

Support daily operations of paid search, paid social, website, and other channels, in close coordination with external partners with a focus on handling budgets and driving traffic at a profitable return on ad spend.

Create and provide regular reporting to Marketing Leadership, showing results against target benchmarks, along with actionable insights and identifying innovation solutions to exceed goals.

Present findings to key internal leadership in a digestible and informative way.

Work on complex problems/projects where situations or data analysis requires and in-depth evaluation of multiple factors and/or cross‑channel collaboration.

Collaborate with Marketing Leadership and Creative team on brief development for assets needed for annual, seasonal, and event planning.

Partner with internal teams to develop integrated campaign briefs and templates to inform and enable marketing campaigns and tactics.

Handle relationships with agency partners.

Qualifications

4-6 years of related marketing experience.

Previous experience working as main point of contact for external agencies.

Positive attitude, dependable, resourceful, and driven.

Proven experience delivering digital and social media strategies for a growing brand.

Passion for digital media and an aim to continue to learn more and keep up with the latest trends and guidelines.

Staying up to date on SEO and trends.

Proven ability to create and interpret reports that assess campaign delivery against critical metrics and find opportunities to improve digital campaign performance.

Expertise in digital channels and how they align to funnel stages.

Strong point of view with an understanding of business objectives.

Pay Range: $5,125.00 - $8,200.00 (Monthly for salaried roles)

This role is Bonus or Incentive Plan eligible. Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.

The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability. Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. Equal Employment Opportunity and Reasonable Accommodation Information

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