Phusion Projects
PHUSION PROJECTS is a global alcoholic beverage company established in 2005 with presence in over 40 countries and a portfolio of brands including Four Loko, Mamitas, Pirate Water, and Basic Vodka.
SUMMARY The Field Marketing Coordinator will support the Marketing Team and serve as the marketing team’s liaison to the US sales team, overseeing day‑to‑day marketing operations around Four Loko, Pirate Water, and Mamitas. The role works with the US sales team to develop and implement on‑brand, growth‑oriented sales and marketing programs, identifies and executes additional brand building opportunities, and supports the company’s broader mission and goals.
DUTIES AND RESPONSIBILITIES
Work with Marketing and Sales teams to drive Phusion brand positioning and awareness in the home market and key markets.
Establish relationships with distributor representatives in priority markets and collaborate with key accounts through distributor cooperation.
Develop on‑brand, innovative, compelling marketing programs that target sales goals, support retailers, and engage consumers.
Collaborate with brand marketing to develop marketing collateral (POS, creative, etc.) and tie in digital execution.
Evaluate the effectiveness of plans in market and identify opportunities that enable Phusion to be first choice for customers and consumers.
Remain current on seltzer, FMB, beer and other CPG and general cultural and consumer trends; incorporate key learnings into market programming.
Work with marketing team and agencies to develop and execute on‑brand activations around festival sponsorships and activations.
Establish KPIs and program goals for the Phusion portfolio.
QUALIFICATIONS
Bachelor’s Degree (BA) from a four‑year college or university, 2‑4 years of related experience and/or training.
Excellent interpersonal and communication skills.
Ability to foster teamwork toward a common objective.
Strong work ethic with brand‑centric focus.
Demonstrated ability to work with a minimum of supervision.
COMPETENCIES
Diversity
– Demonstrates knowledge of EEO policy, shows respect and sensitivity for cultural differences, educates others on the value of diversity, promotes a harassment‑free environment, builds a diverse workforce.
Ethics
– Treats people with respect, keeps commitments, inspires trust of others, works with integrity and ethically, upholds organizational values.
Dependability
– Follows instructions, responds to management direction, takes responsibility for own actions, keeps commitments, commits to long hours of work when necessary to reach goals, completes tasks on time or notifies appropriate person with an alternate plan.
Initiative
– Volunteers readily, undertakes self‑development activities, seeks increased responsibilities, takes independent actions and calculated risks, looks for and takes advantage of opportunities, asks for and offers help when needed.
Motivation
– Sets and achieves challenging goals, demonstrates persistence and overcomes obstacles, measures self against standard of excellence, takes calculated risks to accomplish goals.
Professionalism
– Approaches others in a tactful manner, reacts well under pressure, treats others with respect and consideration regardless of status or position, accepts responsibility for own actions, follows through on commitments.
Quality
– Demonstrates accuracy and thoroughness, looks for ways to improve and promote quality, applies feedback to improve performance, monitors own work to ensure quality.
Teamwork
– Balances team and individual responsibilities, exhibits objectivity and openness to others’ views, gives and welcomes feedback, contributes to building a positive team spirit, puts success of team above own interests, able to build morale and group commitments to goals and objectives, supports everyone’s efforts to succeed.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
Continually required to utilize hand and finger dexterity.
Frequently required to stand, walk, sit, talk or hear.
Noise level in work environment is usually quiet.
Occasionally lift and or move more than 50 pounds.
COMPENSATION The base pay range for this role is $50,000 - $60,000 per year. This position is also eligible for bonus awards and competitive benefits, including medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter & transit, paid holidays, paid time off, and 401(k).
EEO STATEMENT Phusion Projects is an equal opportunity employer. Phusion recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status, as required by applicable law.
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SUMMARY The Field Marketing Coordinator will support the Marketing Team and serve as the marketing team’s liaison to the US sales team, overseeing day‑to‑day marketing operations around Four Loko, Pirate Water, and Mamitas. The role works with the US sales team to develop and implement on‑brand, growth‑oriented sales and marketing programs, identifies and executes additional brand building opportunities, and supports the company’s broader mission and goals.
DUTIES AND RESPONSIBILITIES
Work with Marketing and Sales teams to drive Phusion brand positioning and awareness in the home market and key markets.
Establish relationships with distributor representatives in priority markets and collaborate with key accounts through distributor cooperation.
Develop on‑brand, innovative, compelling marketing programs that target sales goals, support retailers, and engage consumers.
Collaborate with brand marketing to develop marketing collateral (POS, creative, etc.) and tie in digital execution.
Evaluate the effectiveness of plans in market and identify opportunities that enable Phusion to be first choice for customers and consumers.
Remain current on seltzer, FMB, beer and other CPG and general cultural and consumer trends; incorporate key learnings into market programming.
Work with marketing team and agencies to develop and execute on‑brand activations around festival sponsorships and activations.
Establish KPIs and program goals for the Phusion portfolio.
QUALIFICATIONS
Bachelor’s Degree (BA) from a four‑year college or university, 2‑4 years of related experience and/or training.
Excellent interpersonal and communication skills.
Ability to foster teamwork toward a common objective.
Strong work ethic with brand‑centric focus.
Demonstrated ability to work with a minimum of supervision.
COMPETENCIES
Diversity
– Demonstrates knowledge of EEO policy, shows respect and sensitivity for cultural differences, educates others on the value of diversity, promotes a harassment‑free environment, builds a diverse workforce.
Ethics
– Treats people with respect, keeps commitments, inspires trust of others, works with integrity and ethically, upholds organizational values.
Dependability
– Follows instructions, responds to management direction, takes responsibility for own actions, keeps commitments, commits to long hours of work when necessary to reach goals, completes tasks on time or notifies appropriate person with an alternate plan.
Initiative
– Volunteers readily, undertakes self‑development activities, seeks increased responsibilities, takes independent actions and calculated risks, looks for and takes advantage of opportunities, asks for and offers help when needed.
Motivation
– Sets and achieves challenging goals, demonstrates persistence and overcomes obstacles, measures self against standard of excellence, takes calculated risks to accomplish goals.
Professionalism
– Approaches others in a tactful manner, reacts well under pressure, treats others with respect and consideration regardless of status or position, accepts responsibility for own actions, follows through on commitments.
Quality
– Demonstrates accuracy and thoroughness, looks for ways to improve and promote quality, applies feedback to improve performance, monitors own work to ensure quality.
Teamwork
– Balances team and individual responsibilities, exhibits objectivity and openness to others’ views, gives and welcomes feedback, contributes to building a positive team spirit, puts success of team above own interests, able to build morale and group commitments to goals and objectives, supports everyone’s efforts to succeed.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
Continually required to utilize hand and finger dexterity.
Frequently required to stand, walk, sit, talk or hear.
Noise level in work environment is usually quiet.
Occasionally lift and or move more than 50 pounds.
COMPENSATION The base pay range for this role is $50,000 - $60,000 per year. This position is also eligible for bonus awards and competitive benefits, including medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter & transit, paid holidays, paid time off, and 401(k).
EEO STATEMENT Phusion Projects is an equal opportunity employer. Phusion recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status, as required by applicable law.
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