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Director of E-commerce and Digital Growth — USA
Location: Miami, FL.
Type: Full-time
About the Role
We are seeking a Director of E-commerce and Digital Growth to lead the expansion of our digital agency and the growth of our beauty brands in the U.S. market.
The role is responsible for designing and executing a comprehensive strategy across TikTok Shop, Shopify, and Amazon, driving sustainable sales growth, profitability, and brand visibility.
Additionally, this position will strengthen the company’s digital presence in online retail channels, expanding national distribution and brand positioning.
This executive will oversee the end-to-end digital operation — including commercial strategy, marketing, content, logistics, and performance — while coordinating cross-functional teams across the U.S. and LATAM to scale sales and consolidate the brand in the North American market.
Key Responsibilities
Design and execute a comprehensive e-commerce strategy for the U.S. (Shopify, TikTok Shop, and Amazon).
Develop performance-driven campaigns focused on optimizing conversion, ROAS, and customer acquisition.
Manage Shopify operations: catalog management, pricing, inventory, UX/UI, and logistics.
Supervise external agencies (Amazon, Paid Media, UGC & Creators).
Implement the TikTok Commerce strategy, including influencer collaborations and live activations.
Analyze key metrics (sales, traffic, conversion, retention, and average order value) and report directly to the CLevel.
Coordinate logistics operations with Amazon FBA, DTC, and TikTok Fulfillment, ensuring an exceptional customer experience.
Lead and motivate a hybrid team (U.S. LATAM) of specialists in content, affiliate programs, and operations.
Requirements
Proven experience leading e-commerce for beauty, FMCG, or lifestyle brands.
Strong knowledge of TikTok Shop, Amazon Seller/Vendor, or Shopify.
Analytical, results-driven mindset with expertise in KPIs, growth metrics, and profitability.
Bilingual — English & Spanish (mandatory).
Experience managing remote and cross-functional teams.
Must reside in Miami, FL.
Important:
The position requires
residence in Miami or nearby areas
and
authorization to work in the United States .
If you’re passionate about
building brands online, scaling digital sales, and owning the full e-commerce ecosystem , let’s connect!
Send me a message or lets connect here.
#J-18808-Ljbffr
Location: Miami, FL.
Type: Full-time
About the Role
We are seeking a Director of E-commerce and Digital Growth to lead the expansion of our digital agency and the growth of our beauty brands in the U.S. market.
The role is responsible for designing and executing a comprehensive strategy across TikTok Shop, Shopify, and Amazon, driving sustainable sales growth, profitability, and brand visibility.
Additionally, this position will strengthen the company’s digital presence in online retail channels, expanding national distribution and brand positioning.
This executive will oversee the end-to-end digital operation — including commercial strategy, marketing, content, logistics, and performance — while coordinating cross-functional teams across the U.S. and LATAM to scale sales and consolidate the brand in the North American market.
Key Responsibilities
Design and execute a comprehensive e-commerce strategy for the U.S. (Shopify, TikTok Shop, and Amazon).
Develop performance-driven campaigns focused on optimizing conversion, ROAS, and customer acquisition.
Manage Shopify operations: catalog management, pricing, inventory, UX/UI, and logistics.
Supervise external agencies (Amazon, Paid Media, UGC & Creators).
Implement the TikTok Commerce strategy, including influencer collaborations and live activations.
Analyze key metrics (sales, traffic, conversion, retention, and average order value) and report directly to the CLevel.
Coordinate logistics operations with Amazon FBA, DTC, and TikTok Fulfillment, ensuring an exceptional customer experience.
Lead and motivate a hybrid team (U.S. LATAM) of specialists in content, affiliate programs, and operations.
Requirements
Proven experience leading e-commerce for beauty, FMCG, or lifestyle brands.
Strong knowledge of TikTok Shop, Amazon Seller/Vendor, or Shopify.
Analytical, results-driven mindset with expertise in KPIs, growth metrics, and profitability.
Bilingual — English & Spanish (mandatory).
Experience managing remote and cross-functional teams.
Must reside in Miami, FL.
Important:
The position requires
residence in Miami or nearby areas
and
authorization to work in the United States .
If you’re passionate about
building brands online, scaling digital sales, and owning the full e-commerce ecosystem , let’s connect!
Send me a message or lets connect here.
#J-18808-Ljbffr