Rover.com
Manager, Brand Social Media
Apply for the
Manager, Brand Social Media
role at
Rover.com . Join our pack and make an impact with us.
Who We Are We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers across the U.S., Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company.
Headquartered in Seattle, Washington, we work closely with teams in Barcelona, San Antonio, Spokane, and remote locations. We’re an agile, fast‑growing company that has been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal.
We are committed to fostering a diverse, inclusive, and welcoming community of pet people—starting with our employees. This hybrid position expects candidates to work at our Downtown Seattle office two days per week (Mondays & Thursdays). Applicants must be based in the Greater Seattle Area or willing to relocate.
Who We’re Looking For Rover seeks an experienced, strategic Manager of Brand Social Media to shape and lead our global social media strategy, driving audience engagement and advancing key business objectives.
Your Responsibilities
Develop and execute a comprehensive global social media strategy that aligns with Rover’s business priorities and builds brand equity.
Lead a team of contractors and an in‑house social media manager, partnering with in‑house creative for asset development.
Serve as the day‑to‑day contact for agency teams supporting boosted spending.
Drive Rover’s Brand Social strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts, and Reddit.
Own scaling into new countries with audience targeting and localization strategies that resonate.
Act as a bridge between Brand Reputation, Operations Social, Paid Social, Content Strategy, Public Relations, Influencer, and Brand Social to ensure unified strategy and reporting of insights.
Be a trusted advisor on evolving social trends, emerging platforms, search behavior, and content innovation, proactively identifying strategic investment opportunities.
Build a strategy across multiple Rover brands, including Cat in a Flat.
Establish processes for KPI performance tracking, using data‑driven insights to optimize content and campaign effectiveness while communicating impact to stakeholders.
Identify scalable solutions for content production and audience engagement.
Maintain deep understanding of Rover’s target audience and competitive landscape, leveraging insights to influence broader marketing and brand initiatives.
Foster a culture of innovation, collaboration, and excellence, ensuring Rover’s brand storytelling remains best‑in‑class.
Your Qualifications
8+ years of experience in social media marketing, building and scaling brand social strategies for consumer brands through in‑house and agency experience.
Proven leadership experience managing a team of social media professionals.
Ability to identify high‑impact opportunities and align social media efforts with business strategy, advocating for strategic investments.
Experience translating social listening data into actionable insights that inform strategy across marketing and product teams.
Demonstrated deep ownership of programs while keeping stakeholders informed of wins and learnings.
Strong stakeholder management and communication skills with executives and cross‑functional teams.
Exceptional balance of creative and analytical thinking, using data to drive decisions while maintaining brand voice and aesthetic.
Deep expertise in social media platforms, trends, and analytics tools, with hands‑on experience managing multi‑channel brand strategies.
A self‑starter mindset, proactively evolving team operations and business rhythms in response to changing needs.
Experience in global social media management and localization strategies.
Experience boosting organic posts in Meta and bridging paid media and social to enhance effectiveness (preferred).
Knowledge of SEO and AEO landscape, especially as it relates to social media and Reddit (preferred).
Bonus: Experience with two‑sided marketplaces, travel‑adjacent brands, or pet‑related brands.
Benefits Of Working At Rover.com
Competitive compensation
401k match
Flexible PTO
Competitive benefits package, including medical, dental, and vision insurance
Commuter benefits
Bring your dog to work (and unlimited puppy time)
Doggy benefits, including $1,000 toward adopting your first dog
Stocked fridges, coffee, soda, and treats for humans and dogs; free catered lunches semi‑monthly
Regular team activities performed in‑person and virtually
Compensation
In the Greater Seattle area, first‑year salary range is $129,139–$171,755. Rover also offers a long‑term incentive plan with a company performance‑based cash payout and benefits to full‑time employees.
Cash compensation offered for this role will depend on the candidate’s experience, qualifications, skills, and abilities demonstrated during the interview and hiring process.
At Rover, we’re driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we’re committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply.
Rover is an equal‑opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws.
We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
#J-18808-Ljbffr
Manager, Brand Social Media
role at
Rover.com . Join our pack and make an impact with us.
Who We Are We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers across the U.S., Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company.
Headquartered in Seattle, Washington, we work closely with teams in Barcelona, San Antonio, Spokane, and remote locations. We’re an agile, fast‑growing company that has been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal.
We are committed to fostering a diverse, inclusive, and welcoming community of pet people—starting with our employees. This hybrid position expects candidates to work at our Downtown Seattle office two days per week (Mondays & Thursdays). Applicants must be based in the Greater Seattle Area or willing to relocate.
Who We’re Looking For Rover seeks an experienced, strategic Manager of Brand Social Media to shape and lead our global social media strategy, driving audience engagement and advancing key business objectives.
Your Responsibilities
Develop and execute a comprehensive global social media strategy that aligns with Rover’s business priorities and builds brand equity.
Lead a team of contractors and an in‑house social media manager, partnering with in‑house creative for asset development.
Serve as the day‑to‑day contact for agency teams supporting boosted spending.
Drive Rover’s Brand Social strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts, and Reddit.
Own scaling into new countries with audience targeting and localization strategies that resonate.
Act as a bridge between Brand Reputation, Operations Social, Paid Social, Content Strategy, Public Relations, Influencer, and Brand Social to ensure unified strategy and reporting of insights.
Be a trusted advisor on evolving social trends, emerging platforms, search behavior, and content innovation, proactively identifying strategic investment opportunities.
Build a strategy across multiple Rover brands, including Cat in a Flat.
Establish processes for KPI performance tracking, using data‑driven insights to optimize content and campaign effectiveness while communicating impact to stakeholders.
Identify scalable solutions for content production and audience engagement.
Maintain deep understanding of Rover’s target audience and competitive landscape, leveraging insights to influence broader marketing and brand initiatives.
Foster a culture of innovation, collaboration, and excellence, ensuring Rover’s brand storytelling remains best‑in‑class.
Your Qualifications
8+ years of experience in social media marketing, building and scaling brand social strategies for consumer brands through in‑house and agency experience.
Proven leadership experience managing a team of social media professionals.
Ability to identify high‑impact opportunities and align social media efforts with business strategy, advocating for strategic investments.
Experience translating social listening data into actionable insights that inform strategy across marketing and product teams.
Demonstrated deep ownership of programs while keeping stakeholders informed of wins and learnings.
Strong stakeholder management and communication skills with executives and cross‑functional teams.
Exceptional balance of creative and analytical thinking, using data to drive decisions while maintaining brand voice and aesthetic.
Deep expertise in social media platforms, trends, and analytics tools, with hands‑on experience managing multi‑channel brand strategies.
A self‑starter mindset, proactively evolving team operations and business rhythms in response to changing needs.
Experience in global social media management and localization strategies.
Experience boosting organic posts in Meta and bridging paid media and social to enhance effectiveness (preferred).
Knowledge of SEO and AEO landscape, especially as it relates to social media and Reddit (preferred).
Bonus: Experience with two‑sided marketplaces, travel‑adjacent brands, or pet‑related brands.
Benefits Of Working At Rover.com
Competitive compensation
401k match
Flexible PTO
Competitive benefits package, including medical, dental, and vision insurance
Commuter benefits
Bring your dog to work (and unlimited puppy time)
Doggy benefits, including $1,000 toward adopting your first dog
Stocked fridges, coffee, soda, and treats for humans and dogs; free catered lunches semi‑monthly
Regular team activities performed in‑person and virtually
Compensation
In the Greater Seattle area, first‑year salary range is $129,139–$171,755. Rover also offers a long‑term incentive plan with a company performance‑based cash payout and benefits to full‑time employees.
Cash compensation offered for this role will depend on the candidate’s experience, qualifications, skills, and abilities demonstrated during the interview and hiring process.
At Rover, we’re driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we’re committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply.
Rover is an equal‑opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws.
We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
#J-18808-Ljbffr