Day One Agency
Associate Director, Influencer & Creator Marketing
Day One Agency, New York, New York, us, 10261
Associate Director, Influencer & Creator Marketing
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Day One is a creative agency committed to bringing fresh thinking to our work. Every day is a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected. We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance.
This is a full‑time, hybrid position available only in New York City.
Role Overview As Associate Director, Influencer & Creator Marketing, you will drive creator strategies, casting, negotiations, and execution. You will mentor junior staff, bring cultural insights, and ensure campaigns are strategically sound, creatively distinct, and flawlessly delivered.
Responsibilities
Lead the development and execution of creator‑led campaigns across TikTok, Instagram, YouTube, and emerging platforms
Own day‑to‑day client relationships, serving as the go‑to for influencer strategy, casting recommendations, and executional guidance
Translate brand objectives into creator strategies that deliver measurable impact
Identify, negotiate, and manage partnerships with creators and agents—ensuring alignment with budgets, timelines, and campaign goals
Bring a culturally sharp POV to every campaign, connecting the dots between creators, subcultures, and brand storytelling
Mentor and manage junior team members, providing clear feedback, development opportunities, and inspiration
Collaborate cross‑functionally with creative, earned, and production teams to ensure integration and alignment
Participate in new business pitches, developing influencer strategy and creator recommendations
Track, measure, and analyze campaign performance, delivering insights and recommendations for optimization
Contribute to the agency’s Creators & Casting practice by identifying opportunities, refining processes, and sharing thought leadership
Requirements
4‑6 years of experience in influencer/creator marketing, social strategy, or related fields
Proven track record of developing and leading influencer campaigns for major consumer brands
Strong understanding of creator ecosystems, platform nuances, and cultural trends
Experience managing client relationships, with excellent communication and presentation skills
Skilled in contract negotiations, budget management, and campaign reporting
Ability to connect big‑picture brand strategy with the right creators and cultural moments
Strong leadership skills, with experience mentoring and managing a team
Collaborative, solutions‑oriented, and proactive mindset
Bachelor’s Degree from an accredited university or equivalent professional experience
Compensation + Benefits
Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
401K Retirement Plan with Company Match
Lifestyle Spending Account
Paid Parental Leave
Commuter Benefits
Company Credit Card
Uber Business Account
New Business Referral Bonus
Employee Referral Bonus
The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $90,000‑$105,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates’ relevant work experience, skills, qualifications, and location.
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Day One is a creative agency committed to bringing fresh thinking to our work. Every day is a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected. We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance.
This is a full‑time, hybrid position available only in New York City.
Role Overview As Associate Director, Influencer & Creator Marketing, you will drive creator strategies, casting, negotiations, and execution. You will mentor junior staff, bring cultural insights, and ensure campaigns are strategically sound, creatively distinct, and flawlessly delivered.
Responsibilities
Lead the development and execution of creator‑led campaigns across TikTok, Instagram, YouTube, and emerging platforms
Own day‑to‑day client relationships, serving as the go‑to for influencer strategy, casting recommendations, and executional guidance
Translate brand objectives into creator strategies that deliver measurable impact
Identify, negotiate, and manage partnerships with creators and agents—ensuring alignment with budgets, timelines, and campaign goals
Bring a culturally sharp POV to every campaign, connecting the dots between creators, subcultures, and brand storytelling
Mentor and manage junior team members, providing clear feedback, development opportunities, and inspiration
Collaborate cross‑functionally with creative, earned, and production teams to ensure integration and alignment
Participate in new business pitches, developing influencer strategy and creator recommendations
Track, measure, and analyze campaign performance, delivering insights and recommendations for optimization
Contribute to the agency’s Creators & Casting practice by identifying opportunities, refining processes, and sharing thought leadership
Requirements
4‑6 years of experience in influencer/creator marketing, social strategy, or related fields
Proven track record of developing and leading influencer campaigns for major consumer brands
Strong understanding of creator ecosystems, platform nuances, and cultural trends
Experience managing client relationships, with excellent communication and presentation skills
Skilled in contract negotiations, budget management, and campaign reporting
Ability to connect big‑picture brand strategy with the right creators and cultural moments
Strong leadership skills, with experience mentoring and managing a team
Collaborative, solutions‑oriented, and proactive mindset
Bachelor’s Degree from an accredited university or equivalent professional experience
Compensation + Benefits
Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
401K Retirement Plan with Company Match
Lifestyle Spending Account
Paid Parental Leave
Commuter Benefits
Company Credit Card
Uber Business Account
New Business Referral Bonus
Employee Referral Bonus
The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $90,000‑$105,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates’ relevant work experience, skills, qualifications, and location.
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