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Arts Hacker

Media Director

Arts Hacker, New York, New York, us, 10261

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RESPONSIBILITIES Strategic Leadership & Client Engagement Develop and present integrated media strategies to clients, aligning with their goals and objectives Collaborate with Account Directors to determine optimal channel mixes, audience targeting, and budget allocations Serve as the primary point of contact for clients regarding media strategy and performance.

Campaign Planning & Execution Oversee the planning, execution, and optimization of media campaigns across all paid channels: Search, Paid Social, Programmatic, and CRM Manage media budgets, ensuring efficient allocation and pacing to meet client goals Lead media buying negotiations and maintain relationships with key media partners.

Team Leadership & Collaboration Lead and mentor a team of media professionals, fostering a collaborative and high-performance culture Provide guidance and support to team members, ensuring continuous professional development Coordinate with cross-functional teams to ensure seamless campaign execution.

Performance Analysis & Reporting Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization Prepare and present regular performance reports to clients, highlighting key metrics and outcomes Implement best practices and innovative strategies to enhance campaign effectiveness.

Vendor Management & P&L Oversight Manage relationships with external vendors, ensuring service quality and adherence to contractual terms Oversee the P&L for media services, ensuring profitability and cost efficiency.

ABOUT YOU 7–10+ years of experience in digital media planning and buying, with a proven track record in the live entertainment or performing arts sector Expertise in multi-channel digital strategy and campaign optimization across Paid Social, Search, Programmatic, CRM, and Out of Home (OOH) media Strong leadership skills with experience in managing and developing media teams Excellent client-facing communication and presentation skills Proficiency in media planning and analytics tools (e.g., Google Analytics, Meta Business Manager, Google Ads, DV360, Salesforce) Experience with ticketing platforms such as TicketMaster, Telecharge, AudienceView and Nliven is a plus Ability to thrive in a fast-paced, dynamic environment.

WHAT WE’RE LOOKING FOR A strategic thinker who can translate client goals into measurable, high-performing media campaigns Proven leadership experience managing multi-channel media teams in a fast-paced agency environment Strong client-facing skills, with the ability to clearly communicate strategy, performance, and recommendations Deep knowledge of digital media platforms (Meta, TikTok, Google Ads, DV360, programmatic, CTV) and analytics tools Experience with out-of-home and linear broadcast media is a plus Passion for live entertainment and performing arts, with familiarity in ticketing and audience engagement trends Highly organized, detail-oriented, and able to manage multiple campaigns and stakeholders simultaneously Strong vendor management and P&L oversight capabilities.

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