Market My Market
Local SEO Specialist - Charlotte, NC
Market My Market, Charlotte, North Carolina, United States, 28245
Market My Market is a full‑service marketing agency that brings companies to life online.
Reporting to the Director of SEO, the Local SEO Specialist will focus on optimizing clients’ Google Business Profiles and enhancing local SEO performance to attract and convert leads. Market My Market serves single‑event legal, specialty medical and dental clients across the country seeking local market growth.
Responsibilities
Conduct opportunity research including share of voice and keyword analysis.
Develop and implement comprehensive local SEO strategies to increase organic rankings and drive targeted traffic.
Assist in the creation, maintenance and ongoing optimization of Google Business Profiles.
Spearhead collaboration with cross‑functional teams to align SEO efforts, content creation and link building initiatives.
Conduct thorough website audits to identify content and technical SEO issues and implement continuous improvement cycles.
Work with development and IT teams to optimize domain redirects, content, metadata, backlinks and site architecture for maximum search visibility and user experience.
Provide data‑driven decision making, regular reporting on content gap analysis, competitor analysis and performance metrics using Google Analytics, Search Console, Ahrefs and other tools.
Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance.
Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.
Requirements
4 years of local SEO experience.
Practical knowledge of affiliates, marketplaces, or programmatic and local marketing optimization at scale is a plus.
Track record of restoring suspended listings.
Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
Proven ability to develop and execute comprehensive SEO strategies that drive significant business outcomes.
Practical experience managing Google Business Profiles.
Proven track record of success in driving organic search growth and improving website performance.
Proficient in complex analytical problem‑solving.
Competitive drive and a strong desire to learn.
Fast‑paced and dynamic environment adaptivity.
Bachelor’s degree in an analytically oriented discipline such as business, economics, statistics, or a technology‑oriented discipline.
Qualities we look for in an ideal team member
Discipline and organization to work remotely or in a hybrid setting if in the Charlotte, NC area.
Responsiveness and consistent communication.
Someone who wants to be an industry expert for their main competencies.
Is always experimenting and keeping up with SEO trends.
Additional Information This is a full‑time hybrid position based in Charlotte, NC and a full‑time remote position for candidates outside the Charlotte area. Salary range: $50,000 – $65,000.
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Reporting to the Director of SEO, the Local SEO Specialist will focus on optimizing clients’ Google Business Profiles and enhancing local SEO performance to attract and convert leads. Market My Market serves single‑event legal, specialty medical and dental clients across the country seeking local market growth.
Responsibilities
Conduct opportunity research including share of voice and keyword analysis.
Develop and implement comprehensive local SEO strategies to increase organic rankings and drive targeted traffic.
Assist in the creation, maintenance and ongoing optimization of Google Business Profiles.
Spearhead collaboration with cross‑functional teams to align SEO efforts, content creation and link building initiatives.
Conduct thorough website audits to identify content and technical SEO issues and implement continuous improvement cycles.
Work with development and IT teams to optimize domain redirects, content, metadata, backlinks and site architecture for maximum search visibility and user experience.
Provide data‑driven decision making, regular reporting on content gap analysis, competitor analysis and performance metrics using Google Analytics, Search Console, Ahrefs and other tools.
Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance.
Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.
Requirements
4 years of local SEO experience.
Practical knowledge of affiliates, marketplaces, or programmatic and local marketing optimization at scale is a plus.
Track record of restoring suspended listings.
Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
Proven ability to develop and execute comprehensive SEO strategies that drive significant business outcomes.
Practical experience managing Google Business Profiles.
Proven track record of success in driving organic search growth and improving website performance.
Proficient in complex analytical problem‑solving.
Competitive drive and a strong desire to learn.
Fast‑paced and dynamic environment adaptivity.
Bachelor’s degree in an analytically oriented discipline such as business, economics, statistics, or a technology‑oriented discipline.
Qualities we look for in an ideal team member
Discipline and organization to work remotely or in a hybrid setting if in the Charlotte, NC area.
Responsiveness and consistent communication.
Someone who wants to be an industry expert for their main competencies.
Is always experimenting and keeping up with SEO trends.
Additional Information This is a full‑time hybrid position based in Charlotte, NC and a full‑time remote position for candidates outside the Charlotte area. Salary range: $50,000 – $65,000.
#J-18808-Ljbffr