Brady Europe, Middle-East & Africa
Marketing Operations Specialist
Brady Europe, Middle-East & Africa, Salt Lake City, Utah, United States, 84193
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Marketing Operations Specialist
role at
Brady Europe, Middle-East & Africa
What You’ll Be Doing
Architect and optimize customer journey maps that define how prospects and customers move through each stage of the lifecycle — from acquisition to retention.
Design and manage a connected MarTech stack (HubSpot, Marketo, Salesforce, Klaviyo, etc.) that integrates with other business systems to ensure accurate lead flow, lifecycle visibility, and revenue attribution.
Partner with marketing, sales, and IT to operationalize ABM programs — aligning data, workflows, and reporting to target and nurture key accounts effectively.
Develop and execute the marketing operations strategy, establishing KPIs, dashboards, and frameworks to measure marketing effectiveness and ROI.
Build and refine automated campaigns for lead nurturing, re‑engagement, and lifecycle progression.
Maintain CRM data integrity and improve audience segmentation for both one‑to‑many and one‑to‑few marketing.
Audit, enhance, and document marketing automation processes to improve scalability and compliance (CAN‑SPAM, GDPR, CASL).
Manage lead routing, campaign structure, and reporting across systems like Salesforce, HubSpot, and associated integrations.
Oversee the digital asset management (DAM) platform and internal digital signage programs supporting brand communication.
Create SOPs and process documentation to ensure consistency and knowledge sharing across teams.
Regularly communicate insights, campaign performance, and marketing attribution reports to stakeholders.
What You Will Need To Be Successful
Bachelor’s degree in Marketing, Communications, Business or related field.
3+ years of hands‑on experience in marketing operations, CRM, or marketing automation.
Deep familiarity with HubSpot, Eloqua, Klaviyo, Salesforce, or similar MarTech tools.
Proven experience connecting systems via APIs, integrations, or automation tools (e.g., Zapier).
Strong analytical and problem‑solving skills with data segmentation, reporting, and Excel/Sheets.
Ability to translate business goals into process and technology solutions.
Understanding of email marketing, campaign analytics, and lifecycle marketing.
Working knowledge of data privacy and compliance regulations.
Why Work At Brady Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. Brady’s global presence allows employees to work with colleagues around the world and contribute to a company with deep expertise across multiple industries.
Our Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision.
Generous 401(k) with company match.
Paid time off and holidays.
Opportunity to participate in incentive programs for all full‑time employees.
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance.
Education reimbursement opportunities.
Scholarship program for children of Brady employees.
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities.
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management).
Dress‑for‑your‑day dress code.
Charitable contributions matched through Brady’s Matching Gift program.
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Marketing Operations Specialist
role at
Brady Europe, Middle-East & Africa
What You’ll Be Doing
Architect and optimize customer journey maps that define how prospects and customers move through each stage of the lifecycle — from acquisition to retention.
Design and manage a connected MarTech stack (HubSpot, Marketo, Salesforce, Klaviyo, etc.) that integrates with other business systems to ensure accurate lead flow, lifecycle visibility, and revenue attribution.
Partner with marketing, sales, and IT to operationalize ABM programs — aligning data, workflows, and reporting to target and nurture key accounts effectively.
Develop and execute the marketing operations strategy, establishing KPIs, dashboards, and frameworks to measure marketing effectiveness and ROI.
Build and refine automated campaigns for lead nurturing, re‑engagement, and lifecycle progression.
Maintain CRM data integrity and improve audience segmentation for both one‑to‑many and one‑to‑few marketing.
Audit, enhance, and document marketing automation processes to improve scalability and compliance (CAN‑SPAM, GDPR, CASL).
Manage lead routing, campaign structure, and reporting across systems like Salesforce, HubSpot, and associated integrations.
Oversee the digital asset management (DAM) platform and internal digital signage programs supporting brand communication.
Create SOPs and process documentation to ensure consistency and knowledge sharing across teams.
Regularly communicate insights, campaign performance, and marketing attribution reports to stakeholders.
What You Will Need To Be Successful
Bachelor’s degree in Marketing, Communications, Business or related field.
3+ years of hands‑on experience in marketing operations, CRM, or marketing automation.
Deep familiarity with HubSpot, Eloqua, Klaviyo, Salesforce, or similar MarTech tools.
Proven experience connecting systems via APIs, integrations, or automation tools (e.g., Zapier).
Strong analytical and problem‑solving skills with data segmentation, reporting, and Excel/Sheets.
Ability to translate business goals into process and technology solutions.
Understanding of email marketing, campaign analytics, and lifecycle marketing.
Working knowledge of data privacy and compliance regulations.
Why Work At Brady Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. Brady’s global presence allows employees to work with colleagues around the world and contribute to a company with deep expertise across multiple industries.
Our Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision.
Generous 401(k) with company match.
Paid time off and holidays.
Opportunity to participate in incentive programs for all full‑time employees.
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance.
Education reimbursement opportunities.
Scholarship program for children of Brady employees.
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities.
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management).
Dress‑for‑your‑day dress code.
Charitable contributions matched through Brady’s Matching Gift program.
#J-18808-Ljbffr