Proofpoint
Sr. Product Marketing Manager, Customer Retention
Proofpoint, Olympia, Washington, United States
Sr. Product Marketing Manager, Customer Retention
Join to apply for the
Sr. Product Marketing Manager, Customer Retention
role at
Proofpoint
We are the leader in human‑centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
How We Work At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, Accountable for results and best‑in‑class outcomes, Visionary in future‑focused problem solving, Exceptional in execution and impact.
Corporate Overview In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people‑centric perspective.
Build and enhance our proven security platform
Blend innovation and speed in a constantly evolving cloud environment
Analyze new threats and offer deep insight through data‑driven intel
Collaborate with customers to help solve their toughest security challenges
The Role Proofpoint is seeking a strategic and customer‑obsessed Senior Product Marketing Manager with a strong focus on customer retention. In this strategic role, you will focus on increasing product adoption and reducing churn. You will develop compelling messages and rich, digital content that reinforce product value, educate users, and drive adoption of key features. You will collaborate with Customer Success, Product, and Renewal Sales teams to craft compelling narratives, develop go‑to‑market strategies for customer‑facing features, and build programs that reduce churn. This high‑impact opportunity influences how we grow and retain loyal customers.
Your day‑to‑day
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
Craft clear, benefit‑driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
Create product‑focused content such as onboarding guides, product update communications, best‑practice tutorials and renewal collateral
Collaborate with Customer Success and Product to launch new features with programs, content and in‑app experiences that drive meaningful usage and retention
Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value
Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics
What You Bring to the Team
Strong ability to translate complex product capabilities into compelling, customer‑centric messaging
Strong understanding of email security challenges, including phishing, malware and BEC
Demonstrated experience developing and executing retention or post‑sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages
Excellent written, visual and verbal communication skills with the ability to create compelling, value‑based content across a variety of customer stakeholders (e.g. CISOs, CIOs, Directors/Managers, practitioners)
Exceptional cross‑functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales
Analytical mindset with a bias toward action and getting things done
Ability to work independently and adapt quickly
6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security, with at least 2 years in a senior‑level or strategic role
BS/BA required, preferably in business or technical concentration
Why Proofpoint Protecting people is at the heart of our award‑winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer‑focused and driven‑to‑win organization with leading‑edge products—and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.
We are a diverse, multinational Proofpoint with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future.
Competitive compensation
Comprehensive benefits
Learning & Development: We are committed to the growth and development of our team members, offering a range of programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential
Flexible work environment: Remote options, hybrid schedules, flexible hours, etc.
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities
Base Pay Ranges SF Bay Area, New York City Metro Area: $161,625.00 – $237,050.00 USD
California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: $132,225.00 – $193,930.00 USD
All other cities and states excluding those listed above: $120,525.00 – $176,770.00 USD
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
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Sr. Product Marketing Manager, Customer Retention
role at
Proofpoint
We are the leader in human‑centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
How We Work At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, Accountable for results and best‑in‑class outcomes, Visionary in future‑focused problem solving, Exceptional in execution and impact.
Corporate Overview In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people‑centric perspective.
Build and enhance our proven security platform
Blend innovation and speed in a constantly evolving cloud environment
Analyze new threats and offer deep insight through data‑driven intel
Collaborate with customers to help solve their toughest security challenges
The Role Proofpoint is seeking a strategic and customer‑obsessed Senior Product Marketing Manager with a strong focus on customer retention. In this strategic role, you will focus on increasing product adoption and reducing churn. You will develop compelling messages and rich, digital content that reinforce product value, educate users, and drive adoption of key features. You will collaborate with Customer Success, Product, and Renewal Sales teams to craft compelling narratives, develop go‑to‑market strategies for customer‑facing features, and build programs that reduce churn. This high‑impact opportunity influences how we grow and retain loyal customers.
Your day‑to‑day
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
Craft clear, benefit‑driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
Create product‑focused content such as onboarding guides, product update communications, best‑practice tutorials and renewal collateral
Collaborate with Customer Success and Product to launch new features with programs, content and in‑app experiences that drive meaningful usage and retention
Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value
Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics
What You Bring to the Team
Strong ability to translate complex product capabilities into compelling, customer‑centric messaging
Strong understanding of email security challenges, including phishing, malware and BEC
Demonstrated experience developing and executing retention or post‑sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages
Excellent written, visual and verbal communication skills with the ability to create compelling, value‑based content across a variety of customer stakeholders (e.g. CISOs, CIOs, Directors/Managers, practitioners)
Exceptional cross‑functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales
Analytical mindset with a bias toward action and getting things done
Ability to work independently and adapt quickly
6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security, with at least 2 years in a senior‑level or strategic role
BS/BA required, preferably in business or technical concentration
Why Proofpoint Protecting people is at the heart of our award‑winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer‑focused and driven‑to‑win organization with leading‑edge products—and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.
We are a diverse, multinational Proofpoint with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future.
Competitive compensation
Comprehensive benefits
Learning & Development: We are committed to the growth and development of our team members, offering a range of programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential
Flexible work environment: Remote options, hybrid schedules, flexible hours, etc.
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities
Base Pay Ranges SF Bay Area, New York City Metro Area: $161,625.00 – $237,050.00 USD
California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: $132,225.00 – $193,930.00 USD
All other cities and states excluding those listed above: $120,525.00 – $176,770.00 USD
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
#J-18808-Ljbffr