Proofpoint
Sr. Product Marketing Manager, Customer Retention
Proofpoint, Sunnyvale, California, United States, 94087
Sr. Product Marketing Manager, Customer Retention
Join to apply for the
Sr. Product Marketing Manager, Customer Retention
role at
Proofpoint . About Us
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people. How We Work
At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact. Corporate Overview
In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a people-centric perspective. We are devoted to helping our customers protect their greatest assets and biggest security risk their people. We are a leader in next-generation cybersecurity—and more than half of the Fortune 100 trusts us as a security partner. The Role
Proofpoint is seeking a strategic and customer-obsessed Senior Product Marketing Manager with a strong focus on customer retention. You will focus on increasing product adoption and reducing churn, develop compelling messages and rich, digital content that reinforce product value, educate users and drive adoption of key features. You will collaborate with Customer Success, Product and Renewal Sales teams to craft compelling narratives, develop go-to-market strategies for customer-facing features, and build programs that reduce churn. This is a high-impact opportunity to influence how we grow and retain loyal customers. The ideal candidate is detail-oriented, a self-starter, and can balance strategy with tactical execution. Your day-to-day Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g., onboarding, adoption and renewal) Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics What You Bring To The Team Strong ability to translate complex product capabilities into compelling, customer-centric messaging Strong understanding of email security challenges, including phishing, malware and BEC Demonstrated experience developing and executing retention or post-sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages Excellent written, visual and verbal communication skills with the ability to create compelling, value-based content across a variety of customer stakeholders (e.g., CISOs, CIOs, Directors/Managers, practitioners) Exceptional cross-functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales Analytical mindset with a bias toward action and getting things done Ability to work independently and adapt quickly 6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security, with at least 2 years in a senior-level or strategic role BS/BA required, preferably in business or technical concentration Why Proofpoint
Protecting people is at the heart of our cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products—and many exciting reasons to join our team. We are a diverse, multinational company with opportunities in all functions, and leaders who welcome candidates from all walks of life. Apply today and explore your future. Benefits and Compensation
At Proofpoint, we offer a comprehensive compensation and benefits package, including flexible time off, a well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option. See below for base pay ranges and note that actual offers depend on candidate experience and role location. Base Pay Range (SF Bay Area, NYC Metro): 161,625.00 - 237,050.00 USD Base Pay Range (other listed areas): 132,225.00 - 193,930.00 USD Base Pay Range (all other cities/states): 120,525.00 - 176,770.00 USD Job Details Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Computer and Network Security and Software Development Note: This description reflects the job posting content and should be considered representative of the role. If you are viewing from a platform outside Proofpoint, this is intended for informational purposes only.
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Join to apply for the
Sr. Product Marketing Manager, Customer Retention
role at
Proofpoint . About Us
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people. How We Work
At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact. Corporate Overview
In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a people-centric perspective. We are devoted to helping our customers protect their greatest assets and biggest security risk their people. We are a leader in next-generation cybersecurity—and more than half of the Fortune 100 trusts us as a security partner. The Role
Proofpoint is seeking a strategic and customer-obsessed Senior Product Marketing Manager with a strong focus on customer retention. You will focus on increasing product adoption and reducing churn, develop compelling messages and rich, digital content that reinforce product value, educate users and drive adoption of key features. You will collaborate with Customer Success, Product and Renewal Sales teams to craft compelling narratives, develop go-to-market strategies for customer-facing features, and build programs that reduce churn. This is a high-impact opportunity to influence how we grow and retain loyal customers. The ideal candidate is detail-oriented, a self-starter, and can balance strategy with tactical execution. Your day-to-day Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g., onboarding, adoption and renewal) Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics What You Bring To The Team Strong ability to translate complex product capabilities into compelling, customer-centric messaging Strong understanding of email security challenges, including phishing, malware and BEC Demonstrated experience developing and executing retention or post-sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages Excellent written, visual and verbal communication skills with the ability to create compelling, value-based content across a variety of customer stakeholders (e.g., CISOs, CIOs, Directors/Managers, practitioners) Exceptional cross-functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales Analytical mindset with a bias toward action and getting things done Ability to work independently and adapt quickly 6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security, with at least 2 years in a senior-level or strategic role BS/BA required, preferably in business or technical concentration Why Proofpoint
Protecting people is at the heart of our cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products—and many exciting reasons to join our team. We are a diverse, multinational company with opportunities in all functions, and leaders who welcome candidates from all walks of life. Apply today and explore your future. Benefits and Compensation
At Proofpoint, we offer a comprehensive compensation and benefits package, including flexible time off, a well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option. See below for base pay ranges and note that actual offers depend on candidate experience and role location. Base Pay Range (SF Bay Area, NYC Metro): 161,625.00 - 237,050.00 USD Base Pay Range (other listed areas): 132,225.00 - 193,930.00 USD Base Pay Range (all other cities/states): 120,525.00 - 176,770.00 USD Job Details Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Computer and Network Security and Software Development Note: This description reflects the job posting content and should be considered representative of the role. If you are viewing from a platform outside Proofpoint, this is intended for informational purposes only.
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