Proofpoint
Sr. Product Marketing Manager, Customer Retention
Proofpoint, Denver, Colorado, United States, 80285
Sr. Product Marketing Manager, Customer Retention
We are the leader in human‑centric cybersecurity. Half a million customers rely on Proofpoint to protect their organizations. Join us in our pursuit to defend data and protect people.
The Role Proofpoint is seeking a strategic and customer‑obsessed Senior Product Marketing Manager focused on customer retention. In this strategic role you will focus on increasing product adoption and reducing churn. You will develop compelling messages and rich, digital content that reinforce product value, educate users and drive adoption of key features. You will collaborate with Customer Success, Product and Renewal Sales teams to craft compelling narratives, develop go‑to‑market strategies for customer‑facing features, and build programs that reduce churn. This is a high‑impact opportunity to influence how we grow and retain loyal customers.
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
Craft clear, benefit‑driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
Create product‑focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral
Collaborate with Customer Success and Product to launch new features with programs, content and in‑app experiences that drive meaningful usage and retention
Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value.
Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics.
What You Bring To The Team
Strong ability to translate complex product capabilities into compelling, customer‑centric messaging
Strong understanding of email security challenges, including phishing, malware and BEC
Demonstrated experience developing and executing retention or post‑sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages
Excellent written, visual and verbal communication skills with the ability to create compelling, value‑based content across a variety of customer stakeholders (e.g. CISOs, CIOs, Directors/Managers, practitioners)
Exceptional cross‑functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales
Analytical mindset with a bias toward action and getting things done
Ability to work independently and adapt quickly
6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security, with at least 2 years in a senior‑level or strategic role
BS/BA required, preferably in business or technical concentration
Why Proofpoint
Competitive compensation
Comprehensive benefits
Learning & Development: leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential
Flexible work environment: remote options, hybrid schedules, flexible hours
Annual wellness and community outreach days
Recognition for your contributions
Global collaboration and networking opportunities
Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. The actual offer will be based on the individual candidate. This role may be eligible for variable compensation and/or equity.
Base Pay Ranges SF Bay Area, New York City Metro Area: Base Pay Range 161,625.00 – 237,050.00 USD California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: Base Pay Range 132,225.00 – 193,930.00 USD All other cities and states excluding those listed above: Base Pay Range 120,525.00 – 176,770.00 USD
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
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The Role Proofpoint is seeking a strategic and customer‑obsessed Senior Product Marketing Manager focused on customer retention. In this strategic role you will focus on increasing product adoption and reducing churn. You will develop compelling messages and rich, digital content that reinforce product value, educate users and drive adoption of key features. You will collaborate with Customer Success, Product and Renewal Sales teams to craft compelling narratives, develop go‑to‑market strategies for customer‑facing features, and build programs that reduce churn. This is a high‑impact opportunity to influence how we grow and retain loyal customers.
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
Craft clear, benefit‑driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
Create product‑focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral
Collaborate with Customer Success and Product to launch new features with programs, content and in‑app experiences that drive meaningful usage and retention
Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value.
Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics.
What You Bring To The Team
Strong ability to translate complex product capabilities into compelling, customer‑centric messaging
Strong understanding of email security challenges, including phishing, malware and BEC
Demonstrated experience developing and executing retention or post‑sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages
Excellent written, visual and verbal communication skills with the ability to create compelling, value‑based content across a variety of customer stakeholders (e.g. CISOs, CIOs, Directors/Managers, practitioners)
Exceptional cross‑functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales
Analytical mindset with a bias toward action and getting things done
Ability to work independently and adapt quickly
6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security, with at least 2 years in a senior‑level or strategic role
BS/BA required, preferably in business or technical concentration
Why Proofpoint
Competitive compensation
Comprehensive benefits
Learning & Development: leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential
Flexible work environment: remote options, hybrid schedules, flexible hours
Annual wellness and community outreach days
Recognition for your contributions
Global collaboration and networking opportunities
Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. The actual offer will be based on the individual candidate. This role may be eligible for variable compensation and/or equity.
Base Pay Ranges SF Bay Area, New York City Metro Area: Base Pay Range 161,625.00 – 237,050.00 USD California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: Base Pay Range 132,225.00 – 193,930.00 USD All other cities and states excluding those listed above: Base Pay Range 120,525.00 – 176,770.00 USD
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
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