Proofpoint
Sr. Product Marketing Manager, Customer Retention
Proofpoint, Irvine, California, United States, 92713
About Proofpoint
Proofpoint is a leader in human‑centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on our solutions to protect their organizations and safeguard the digital world.
How We Work At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity. Guided by our BRAVE core values—Bold, Responsive, Accountable, Visionary, Exceptional—you’ll innovate, execute, and impact the future of defense.
Corporate Overview In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people‑centric perspective.
Build and enhance our proven security platform
Blend innovation and speed in a constantly evolving cloud environment
Analyze new threats and offer deep insight through data‑driven intel
Collaborate with customers to help solve their toughest security challenges
The Role Proofpoint is seeking a strategic and customer‑obsessed Senior Product Marketing Manager with a strong focus on customer retention. In this strategic role you will focus on increasing product adoption and reducing churn, develop compelling messages and rich, digital content that reinforce product value, and collaborate with Customer Success, Product and Renewal Sales teams to craft narratives, develop go‑to‑market strategies and build programs that reduce churn.
Your day‑to‑day
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
Craft clear, benefit‑driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
Create product‑focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral
Collaborate with Customer Success and Product to launch new features with programs, content and in‑app experiences that drive meaningful usage and retention
Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value
Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics
What you bring to the team
Strong ability to translate complex product capabilities into compelling, customer‑centric messaging
Strong understanding of email security challenges, including phishing, malware and BEC
Demonstrated experience developing and executing retention or post‑sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages
Excellent written, visual and verbal communication skills with the ability to create compelling, value‑based content across a variety of customer stakeholders (e.g. CISOs, CIOs, Directors/Managers, practitioners)
Exceptional cross‑functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales
Analytical mindset with a bias toward action and getting things done
Ability to work independently and adapt quickly
6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security, with at least 2 years in a senior‑level or strategic role
BS/BA required, preferably in business or technical concentration
Benefits
Competitive compensation
Comprehensive benefits
Learning & Development: leadership workshops, stretch projects and mentoring opportunities
Flexible work environment: remote options, hybrid schedules and flexible hours
Annual wellness and community outreach days
Recognition for your contributions
Global collaboration and networking opportunities
EEO Statement Proofpoint is an equal opportunity employer. We hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
Apply Today Submit your application at
Proofpoint Careers
and explore your future #LifeAtPFPT.
#J-18808-Ljbffr
How We Work At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity. Guided by our BRAVE core values—Bold, Responsive, Accountable, Visionary, Exceptional—you’ll innovate, execute, and impact the future of defense.
Corporate Overview In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people‑centric perspective.
Build and enhance our proven security platform
Blend innovation and speed in a constantly evolving cloud environment
Analyze new threats and offer deep insight through data‑driven intel
Collaborate with customers to help solve their toughest security challenges
The Role Proofpoint is seeking a strategic and customer‑obsessed Senior Product Marketing Manager with a strong focus on customer retention. In this strategic role you will focus on increasing product adoption and reducing churn, develop compelling messages and rich, digital content that reinforce product value, and collaborate with Customer Success, Product and Renewal Sales teams to craft narratives, develop go‑to‑market strategies and build programs that reduce churn.
Your day‑to‑day
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
Craft clear, benefit‑driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
Create product‑focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral
Collaborate with Customer Success and Product to launch new features with programs, content and in‑app experiences that drive meaningful usage and retention
Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value
Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics
What you bring to the team
Strong ability to translate complex product capabilities into compelling, customer‑centric messaging
Strong understanding of email security challenges, including phishing, malware and BEC
Demonstrated experience developing and executing retention or post‑sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages
Excellent written, visual and verbal communication skills with the ability to create compelling, value‑based content across a variety of customer stakeholders (e.g. CISOs, CIOs, Directors/Managers, practitioners)
Exceptional cross‑functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales
Analytical mindset with a bias toward action and getting things done
Ability to work independently and adapt quickly
6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security, with at least 2 years in a senior‑level or strategic role
BS/BA required, preferably in business or technical concentration
Benefits
Competitive compensation
Comprehensive benefits
Learning & Development: leadership workshops, stretch projects and mentoring opportunities
Flexible work environment: remote options, hybrid schedules and flexible hours
Annual wellness and community outreach days
Recognition for your contributions
Global collaboration and networking opportunities
EEO Statement Proofpoint is an equal opportunity employer. We hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
Apply Today Submit your application at
Proofpoint Careers
and explore your future #LifeAtPFPT.
#J-18808-Ljbffr