Sanford Rose Associates Network
Head of Marketing, Insurance Industry, Los Angeles
Sanford Rose Associates Network, Los Angeles, California, United States, 90079
Head of Marketing, Insurance Industry, Los Angeles
Base pay range: $240,000.00/yr - $265,000.00/yr Total Salary Compensation $300K+ Our client is an insurance carrier who is looking for an experienced insurance marketing executive to spearhead their aggressive growth plans. Responsibilities
Develop and execute comprehensive annual and long‑term marketing strategies that align with the company's overall business objectives and growth ambitions. Identify and analyze market trends, consumer behavior and competitor activities in the insurance industry to inform strategic decisions. Manage and control the annual marketing budget, ensuring effective allocation of resources for maximum ROI. Implement traditional and digital marketing channels, with an emphasis on the unique regulatory environment and customer needs within the insurance sector. Plan, execute, and optimize multi‑channel marketing campaigns (digital, social media, print, events, direct mail) to generate leads and support sales objectives. Drive digital marketing strategy, including website management, email marketing, and content marketing, with a focus on measurable outcomes. Collaborate with the sales team to develop effective sales enablement materials and support business development initiatives. Lead, mentor, and develop a smaller, but high‑performing marketing team, fostering a culture of innovation and continuous improvement. Collaborate cross‑functionally with Sales, Underwriting, Product Development, and Executive Leadership to ensure marketing alignment with all business functions. Manage and cultivate relationships with external agencies, vendors, and partners. Qualifications
10 years+ of marketing management experience gained within the insurance sector (carrier or broker). Ability to travel and work in the office (must be living in the San Diego, Los Angeles or San Francisco area). Proven strategic planning and execution capabilities, with a track record of driving business growth. Deep understanding of digital marketing, performance marketing, and branding. Strong written, presentation and verbal skills. Comfortable to travel away from home and work in an office. Strong analytical skills with proficiency in marketing technology platforms. Familiarity with the regulatory environment governing insurance marketing. This is a great position for a marketing professional looking for a fresh new challenge with a solid insurance company. A comprehensive salary and benefits package will be offered along with a strong bonus. Paul Feeney Managing Director Sanford Rose Associates pffeeney@sanfordrose.com Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing Industries: Insurance, Insurance Agencies and Brokerages, and Insurance Carriers
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Base pay range: $240,000.00/yr - $265,000.00/yr Total Salary Compensation $300K+ Our client is an insurance carrier who is looking for an experienced insurance marketing executive to spearhead their aggressive growth plans. Responsibilities
Develop and execute comprehensive annual and long‑term marketing strategies that align with the company's overall business objectives and growth ambitions. Identify and analyze market trends, consumer behavior and competitor activities in the insurance industry to inform strategic decisions. Manage and control the annual marketing budget, ensuring effective allocation of resources for maximum ROI. Implement traditional and digital marketing channels, with an emphasis on the unique regulatory environment and customer needs within the insurance sector. Plan, execute, and optimize multi‑channel marketing campaigns (digital, social media, print, events, direct mail) to generate leads and support sales objectives. Drive digital marketing strategy, including website management, email marketing, and content marketing, with a focus on measurable outcomes. Collaborate with the sales team to develop effective sales enablement materials and support business development initiatives. Lead, mentor, and develop a smaller, but high‑performing marketing team, fostering a culture of innovation and continuous improvement. Collaborate cross‑functionally with Sales, Underwriting, Product Development, and Executive Leadership to ensure marketing alignment with all business functions. Manage and cultivate relationships with external agencies, vendors, and partners. Qualifications
10 years+ of marketing management experience gained within the insurance sector (carrier or broker). Ability to travel and work in the office (must be living in the San Diego, Los Angeles or San Francisco area). Proven strategic planning and execution capabilities, with a track record of driving business growth. Deep understanding of digital marketing, performance marketing, and branding. Strong written, presentation and verbal skills. Comfortable to travel away from home and work in an office. Strong analytical skills with proficiency in marketing technology platforms. Familiarity with the regulatory environment governing insurance marketing. This is a great position for a marketing professional looking for a fresh new challenge with a solid insurance company. A comprehensive salary and benefits package will be offered along with a strong bonus. Paul Feeney Managing Director Sanford Rose Associates pffeeney@sanfordrose.com Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing Industries: Insurance, Insurance Agencies and Brokerages, and Insurance Carriers
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