Curaleaf
At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. Curaleaf, Select, and Grassroots offer premium products and services in both medical and adult-use markets. Join us to drive innovation, shape the future of cannabis, and champion corporate social responsibility through our Rooted in Good initiative.
Regional Activation Manager Location:
Chicago, IL |
Job Type:
Full Time | Exempt
About the Role The Regional Activation Manager drives localized marketing initiatives to support Curaleaf’s sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM). The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships, balancing strategy, execution, and compliance in a highly regulated industry.
What You’ll Do Regional Marketing Execution
Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.
Manage activation calendars, track execution, and distribute promotional materials across the region.
Manage incoming field requests for assets (digital, POS, etc.).
Channel, Outlet & Event Activation
Lead merchandising and POS execution, ensuring brand consistency.
Plan and manage local events, pop‑ups, and demos; oversee regional budgets.
Coordinate event calendars and ensure flawless activation.
Cross‑Functional Collaboration
Partner with sales, marketing, and compliance teams to achieve regional goals.
Serve as a brand expert and uphold brand standards across all initiatives.
Promotions & Product Launches
Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support.
Customer Engagement & Brand Advocacy
Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy.
What You’ll Bring
Bachelor’s degree in Marketing, Business Administration, or related field.
2–4 years of field marketing and activation experience (5 years preferred).
Proven expertise in event planning and execution.
Passion for the cannabis industry and consumer (both active and curious).
Strong organizational and calendar management skills with the ability to juggle multiple priorities.
Experience managing regional brand pages or digital platforms.
Creative and innovative mindset with the ability to succeed in a tightly regulated environment.
Willingness to travel and collaborate across multiple markets.
Even Better If
MBA or advanced degree.
Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
Experience partnering with event or creative agencies.
What We Offer Health & Wellness
Medical, dental, and vision insurance*
Health Savings Account (HSA) and/or Flexible Spending Account (FSA)*
Employee Assistance Program (EAP)
Wellness program and challenges
Gym discounts
Financial Security
401(k) retirement plan with company match
Life and disability insurance*
Supplemental Critical Illness, Hospital Indemnity and Accident Insurance*
Commuter benefits*
Time Off
Paid time off (PTO) including vacation*, sick leave and holidays
Parental leave
Bereavement leave
Additional Perks
Employee discounts
Recognition programs
Pet insurance*
Available to eligible, full‑time employees only.
Illinois Hiring Range $90,000—$100,000 USD
Benefits Summary
Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(k) Retirement Plan
Life/Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
Equal Opportunity Employer Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply. Current Curaleaf employees should apply for open positions through our Internal Job Board.
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Regional Activation Manager Location:
Chicago, IL |
Job Type:
Full Time | Exempt
About the Role The Regional Activation Manager drives localized marketing initiatives to support Curaleaf’s sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM). The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships, balancing strategy, execution, and compliance in a highly regulated industry.
What You’ll Do Regional Marketing Execution
Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.
Manage activation calendars, track execution, and distribute promotional materials across the region.
Manage incoming field requests for assets (digital, POS, etc.).
Channel, Outlet & Event Activation
Lead merchandising and POS execution, ensuring brand consistency.
Plan and manage local events, pop‑ups, and demos; oversee regional budgets.
Coordinate event calendars and ensure flawless activation.
Cross‑Functional Collaboration
Partner with sales, marketing, and compliance teams to achieve regional goals.
Serve as a brand expert and uphold brand standards across all initiatives.
Promotions & Product Launches
Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support.
Customer Engagement & Brand Advocacy
Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy.
What You’ll Bring
Bachelor’s degree in Marketing, Business Administration, or related field.
2–4 years of field marketing and activation experience (5 years preferred).
Proven expertise in event planning and execution.
Passion for the cannabis industry and consumer (both active and curious).
Strong organizational and calendar management skills with the ability to juggle multiple priorities.
Experience managing regional brand pages or digital platforms.
Creative and innovative mindset with the ability to succeed in a tightly regulated environment.
Willingness to travel and collaborate across multiple markets.
Even Better If
MBA or advanced degree.
Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
Experience partnering with event or creative agencies.
What We Offer Health & Wellness
Medical, dental, and vision insurance*
Health Savings Account (HSA) and/or Flexible Spending Account (FSA)*
Employee Assistance Program (EAP)
Wellness program and challenges
Gym discounts
Financial Security
401(k) retirement plan with company match
Life and disability insurance*
Supplemental Critical Illness, Hospital Indemnity and Accident Insurance*
Commuter benefits*
Time Off
Paid time off (PTO) including vacation*, sick leave and holidays
Parental leave
Bereavement leave
Additional Perks
Employee discounts
Recognition programs
Pet insurance*
Available to eligible, full‑time employees only.
Illinois Hiring Range $90,000—$100,000 USD
Benefits Summary
Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(k) Retirement Plan
Life/Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
Equal Opportunity Employer Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply. Current Curaleaf employees should apply for open positions through our Internal Job Board.
#J-18808-Ljbffr