The Intersect Group
Digital Marketing Product Specialist
The Intersect Group, Irving, Texas, United States, 75084
Contract
6-month contract (with strong potential to extend or convert to full-time)
Pay Rate $30/hr (approx.)
Work Authorization U.S. Citizens and Green Card holders only
About the Role We’re seeking a Digital Marketing Product Specialist to support the execution and optimization of CRM campaigns while driving improvements in CRM processes through technology. This role blends campaign coordination with product management, offering a unique opportunity to shape customer experiences and influence digital strategy.
Key Responsibilities
Manage end-to-end execution of CRM campaigns, ensuring alignment across teams.
Collaborate with product managers to define campaign goals, KPIs, and audience segments.
Recommend CRM tactics to meet performance objectives.
Monitor campaign status and report on performance metrics.
Facilitate communication between digital and marketing stakeholders.
Support and improve the CRM intake process across departments.
Identify and resolve bottlenecks in campaign planning and execution.
Ensure CRM tools and workflows meet evolving business needs.
Compile and present campaign performance reports with actionable insights.
Analyze KPIs to inform future campaign strategies.
Basic Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
1–2 years of experience in marketing, account management, or a similar role.
Strong interest in digital marketing and product management.
Excellent organizational skills and attention to detail.
Ability to manage multiple projects and communicate effectively across teams.
Strong written and verbal communication skills.
Familiarity with CRM platforms and campaign analytics.
Preferred Qualifications
Experience with Salesforce Marketing Cloud (SFMC).
Analytical mindset with a passion for data-driven decision-making.
Comfortable working in a fast-paced, collaborative environment.
Seniority Level Entry level
Employment Type Contract
Job Function Product Management
Industries Retail
Fort Worth, TX - $61,000 - $66,000 (4 days ago)
#J-18808-Ljbffr
Pay Rate $30/hr (approx.)
Work Authorization U.S. Citizens and Green Card holders only
About the Role We’re seeking a Digital Marketing Product Specialist to support the execution and optimization of CRM campaigns while driving improvements in CRM processes through technology. This role blends campaign coordination with product management, offering a unique opportunity to shape customer experiences and influence digital strategy.
Key Responsibilities
Manage end-to-end execution of CRM campaigns, ensuring alignment across teams.
Collaborate with product managers to define campaign goals, KPIs, and audience segments.
Recommend CRM tactics to meet performance objectives.
Monitor campaign status and report on performance metrics.
Facilitate communication between digital and marketing stakeholders.
Support and improve the CRM intake process across departments.
Identify and resolve bottlenecks in campaign planning and execution.
Ensure CRM tools and workflows meet evolving business needs.
Compile and present campaign performance reports with actionable insights.
Analyze KPIs to inform future campaign strategies.
Basic Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
1–2 years of experience in marketing, account management, or a similar role.
Strong interest in digital marketing and product management.
Excellent organizational skills and attention to detail.
Ability to manage multiple projects and communicate effectively across teams.
Strong written and verbal communication skills.
Familiarity with CRM platforms and campaign analytics.
Preferred Qualifications
Experience with Salesforce Marketing Cloud (SFMC).
Analytical mindset with a passion for data-driven decision-making.
Comfortable working in a fast-paced, collaborative environment.
Seniority Level Entry level
Employment Type Contract
Job Function Product Management
Industries Retail
Fort Worth, TX - $61,000 - $66,000 (4 days ago)
#J-18808-Ljbffr