Pinnacle Advertising
The Paid Search Specialist is responsible to set up and maintain multiple paid search campaigns in Google and Bing for a designated client list.
Duties/Responsibilities:
Set up and maintain multiple PPC campaigns in Google Ads & Bing Ads for multiple clients
Monitor, track and report on PPC campaigns
Manage and optimize client campaigns
Analyze website traffic and offer insights for improving campaigns
Complete keyword research
Complete competitor research
Communicate paid search results and data to account teams
Support the media lead on client needs as required
Manage campaigns with all bid strategies
Think critically and strategically when suggesting optimizations and provide rationale
Develop proficiency in agency systems and processes
Performs other duties as assigned.
Skills/Abilities:
Google Analytics and Google Ads and/or Bing experience preferred, but not required
Excellent organizational, written and verbal communication skills
Working knowledge of media billing platforms and media reconciliation workflows, a plus
Qualifications:
Bachelors Degree in Media, Marketing, Communications or related field is required.
1 year relevant experience building and managing paid search campaigns in Google and/or Bing
Proficient at Microsoft Excel
Automotive paid search experience, a plus
Google Analytics certification, a plus
Benefits Offered:
Stay Healthy:
Medical:choose from3 PPO plans or 1 HDHP with HSA; Dental, Vision Feel Secure:
Basic Life, Short and Long Term Disability, Legal Plan, ID Theft, Flex Spending Account, Transit benefits Work-life Balance : Flexible PTO, Paid company holidays, Floating Holiday, Paid Parental and Primary Caregiver leave, Employee Assistance Program (EAP) Financial Wellness:
Traditional and Roth 401(k) with a company match Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law.
Medical:choose from3 PPO plans or 1 HDHP with HSA; Dental, Vision Feel Secure:
Basic Life, Short and Long Term Disability, Legal Plan, ID Theft, Flex Spending Account, Transit benefits Work-life Balance : Flexible PTO, Paid company holidays, Floating Holiday, Paid Parental and Primary Caregiver leave, Employee Assistance Program (EAP) Financial Wellness:
Traditional and Roth 401(k) with a company match Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law.