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Cella

Digital Marketing Manager

Cella, New York, New York, us, 10261

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Digital Marketing Manager Location: FULLY ONSITE in NYC (Brooklyn or Manhattan)

Job Type: 5-month W2 Hourly Contract-to-Hire

Compensation: up to $57/hr

Benefits: health, vision, dental, 401k, and more.

We are seeking a Digital Marketing Manager on behalf of our financial services client with experience in paid media programming.

You will play a crucial role in developing and executing the new co‑brand marketing campaigns for 2026. This involves creating comprehensive creative briefs that outline strategic initiatives across programmatic, social, and digital channels, including airport and streaming placements. You will collaborate closely with creative agencies to develop targeted advertisements, focusing on reaching new audiences during Southwest's business transformation.

A key responsibility will be analyzing media performance data, creating insightful presentations that explain campaign Key Performance Indicators (KPIs), and developing strategies based on these insights. The role requires exceptional communication skills and emotional intelligence to interface with the cobrand marketing team, educating partners on best practices and managing sensitive communications during this critical business transition.

Responsibilities

Develop and execute new co‑brand marketing campaigns for 2026.

Create comprehensive creative briefs for programmatic, social, and digital channels.

Collaborate with creative agencies to develop targeted advertisements.

Analyze media performance data, produce KPI presentations, and develop data‑driven strategies.

Coordinate with internal media buying teams and manage campaign timelines.

Communicate with senior leadership, finance, partners, and the cobrand team.

Qualifications

3‑5 years of relevant media experience.

1‑2 years of experience in T&E credit card or co‑brand credit card marketing campaigns.

Proficiency in ScreenDragon, Excel, PowerPoint, and source/sell code management.

Excellent deck writing and written/verbal communication skills.

Agency management and partner relationship management experience.

High EQ and experience operating in politically sensitive environments.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a Randstad Digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

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