Edgewell Personal Care
Associate Social Media Manager, Body & Skin
Edgewell Personal Care, New York, New York, us, 10261
Associate Social Media Manager, Body & Skin
We’re hiring an Associate Social Media Manager to lead and elevate our social presence for Edgewell’s Body & Skin brands. The ideal candidate is a passionate content marketer who lives and breathes social and can move with agility, create scroll‑stopping content, and build authentic communities around our brands. This person will execute brand social strategies, manage content calendars, and craft engaging, platform‑native content that brings each brand’s mission and vision to life. As a true community builder, this role will own brand voice across social channels—driving conversation, engagement, and brand love.
Accountabilities
Build and execute social media content calendars for Edgewell’s Body & Skin brands on multiple channels, partnering with brand and creative teams to ensure alignment with marketing priorities.
Develop and publish compelling, social‑first content across channels with focus on Instagram and TikTok.
Manage community engagement—owning brand voice, responding to followers and proactively inserting the brands into relevant conversations and cultural movements.
Own the content development process for organic; moderate content creation supported by internal creative partners and at times external agencies.
Manage UGC / Creator Program, sourcing and curating content that authentically reflects each brand and resonates with its target consumer.
Manage consumer gifting and surprise‑and‑delight fulfillment to deepen community connection.
Track and analyze performance across key organic social platforms, using insights to refine content strategy and share learnings with cross‑functional partners.
Collaborate with cross‑functional partners (creative, PR, influencers, and media) to ensure consistent and cohesive brand presence across touchpoints.
Stay current with social platforms (current & emerging), social technology, reporting tools, trends, audience development and content & creative best practices to develop innovative ways to connect.
Required Education, Skills and Experience
Bachelor’s degree; preferably in Marketing or Communications.
A minimum of 1‑2 years of experience working in social media, managing multiple brands and channels with content creation responsibilities.
Strong understanding of social platforms (Instagram, TikTok, Facebook, YouTube, X, Reddit, etc.) and emerging digital trends.
Skilled in content creation writing, briefing, and/o producing assets optimized for each platform.
Strong ability to produce and edit mobile‑first video content on behalf of the brands.
Solid working knowledge of enterprise level Social Media Management Systems (e.g., Sprinklr, Hootsuite, Khoros) and Creator/Influencer Management Systems (e.g. Aspire, GRIN, CreatorIQ, Captiv8).
Graphic Design and/or ability to adapt content in Canva or Photoshop.
Knowledge of social listening and analytics tools (e.g. Talkwalker, Brandwatch, All Ears).
Strong copywriting and communication skills with an eye for detail and brand consistency.
Self‑motivated and adaptable, able to work independently and as part of a team.
Extremely detail‑oriented, “no task is too small” attitude.
The salary range for this position is $88,000 – $132,000. The actual base salary offered may vary based on experience, time in role, and geographic location. In addition to base salary, the competitive compensation package may include an incentive program linked to performance.
Edgewell is an equal‑opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
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Accountabilities
Build and execute social media content calendars for Edgewell’s Body & Skin brands on multiple channels, partnering with brand and creative teams to ensure alignment with marketing priorities.
Develop and publish compelling, social‑first content across channels with focus on Instagram and TikTok.
Manage community engagement—owning brand voice, responding to followers and proactively inserting the brands into relevant conversations and cultural movements.
Own the content development process for organic; moderate content creation supported by internal creative partners and at times external agencies.
Manage UGC / Creator Program, sourcing and curating content that authentically reflects each brand and resonates with its target consumer.
Manage consumer gifting and surprise‑and‑delight fulfillment to deepen community connection.
Track and analyze performance across key organic social platforms, using insights to refine content strategy and share learnings with cross‑functional partners.
Collaborate with cross‑functional partners (creative, PR, influencers, and media) to ensure consistent and cohesive brand presence across touchpoints.
Stay current with social platforms (current & emerging), social technology, reporting tools, trends, audience development and content & creative best practices to develop innovative ways to connect.
Required Education, Skills and Experience
Bachelor’s degree; preferably in Marketing or Communications.
A minimum of 1‑2 years of experience working in social media, managing multiple brands and channels with content creation responsibilities.
Strong understanding of social platforms (Instagram, TikTok, Facebook, YouTube, X, Reddit, etc.) and emerging digital trends.
Skilled in content creation writing, briefing, and/o producing assets optimized for each platform.
Strong ability to produce and edit mobile‑first video content on behalf of the brands.
Solid working knowledge of enterprise level Social Media Management Systems (e.g., Sprinklr, Hootsuite, Khoros) and Creator/Influencer Management Systems (e.g. Aspire, GRIN, CreatorIQ, Captiv8).
Graphic Design and/or ability to adapt content in Canva or Photoshop.
Knowledge of social listening and analytics tools (e.g. Talkwalker, Brandwatch, All Ears).
Strong copywriting and communication skills with an eye for detail and brand consistency.
Self‑motivated and adaptable, able to work independently and as part of a team.
Extremely detail‑oriented, “no task is too small” attitude.
The salary range for this position is $88,000 – $132,000. The actual base salary offered may vary based on experience, time in role, and geographic location. In addition to base salary, the competitive compensation package may include an incentive program linked to performance.
Edgewell is an equal‑opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
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