Charles River Laboratories
Marketing Manager - Cell & Gene CDMO (REMOTE)
Charles River Laboratories, Wilmington, Massachusetts, us, 01887
Job Summary
The
Marketing Manager for the Cell and Gene Therapy CDMO
will support the execution of global marketing plans that drive visibility, awareness, and demand for our cell and gene therapy development and manufacturing solutions. This hands‑on role bridges strategic marketing and campaign delivery, turning scientific and business insights into actionable, measurable programs that engage customers across the buyer journey. The Marketing Manager ensures that the story of how our CDMO solutions accelerate cell and gene therapy development is told clearly, consistently, and effectively across channels—driving engagement, client acquisition, and business growth. This position will work remote from a home office. Key Responsibilities
Support implementation of marketing strategies aligned to business goals for the Cell & Gene CDMO portfolio. Conduct market and competitor analysis to identify trends, client needs, and differentiation opportunities. Contribute to value proposition development and messaging frameworks that articulate the scientific and operational strengths of our CDMO offering. Maintain a strong understanding of the competitive landscape, client segments, and market dynamics in advanced therapies (viral vectors, plasmids, cell therapy). Translate strategic marketing direction into integrated, multi‑channel campaigns across digital, email, social media, events, and paid channels. Manage campaign timelines, budgets, and stakeholder communication to ensure on‑time delivery. Partner with Marketing Operations and creative teams to produce impactful content (web copy, brochures, videos, infographics, event assets). Coordinate campaign localization with regional teams. Track campaign KPIs (MQLs, SQLs, conversions, engagement metrics) and recommend data‑driven improvements. Develop and maintain sales enablement materials (presentations, one‑pagers, battle cards, case studies). Collaborate with subject‑matter experts, Business Development and Commercial teams to align campaign messaging with customer priorities and opportunities. Participate in planning for major trade shows, conferences, and client events; support pre‑ and post‑event marketing. Support campaign measurement through CRM and marketing automation tools (Salesforce, Pardot). Monitor ROI and report monthly performance metrics to the Senior Marketing Manager. Contribute insights from campaign analytics, client engagement data, and market feedback to refine strategy. Job Qualifications
Education: Bachelor’s degree in Life Sciences, Biotechnology, Marketing, or related field (advanced degree a plus). Experience: 3–5 years’ experience in B2B life sciences, biotech, CDMO, or CRO marketing. Demonstrated experience executing integrated campaigns and supporting strategic planning. Strong writing and communication skills, with ability to translate complex science into compelling marketing messages. Proficiency with marketing automation and CRM tools (Salesforce, Pardot). Collaborative, proactive, and detail‑oriented; comfortable working in a matrix environment across global teams. Key Performance Indicators
Campaign performance: MQL/SQL growth, conversion rates, campaign ROI. Quality and consistency of messaging across touchpoints. Timely and accurate execution of marketing deliverables. Sales enablement material adoption and impact. Contribution to annual marketing goals (brand awareness, pipeline influence, lead generation). Compensation
The pay range for this position is $85K – $100K annually. Salaries vary within the range based on experience, skills, education, certifications, and location. Equal Employment Opportunity
Charles River is an equal opportunity employer and is committed to providing equal employment opportunities for all qualified applicants and employees without regard to race, color, sex, religion, national origin, ancestry, age, mental or physical disability, family status, pregnancy, military or veteran status, or any other characteristic protected by federal, state, or local laws.
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The
Marketing Manager for the Cell and Gene Therapy CDMO
will support the execution of global marketing plans that drive visibility, awareness, and demand for our cell and gene therapy development and manufacturing solutions. This hands‑on role bridges strategic marketing and campaign delivery, turning scientific and business insights into actionable, measurable programs that engage customers across the buyer journey. The Marketing Manager ensures that the story of how our CDMO solutions accelerate cell and gene therapy development is told clearly, consistently, and effectively across channels—driving engagement, client acquisition, and business growth. This position will work remote from a home office. Key Responsibilities
Support implementation of marketing strategies aligned to business goals for the Cell & Gene CDMO portfolio. Conduct market and competitor analysis to identify trends, client needs, and differentiation opportunities. Contribute to value proposition development and messaging frameworks that articulate the scientific and operational strengths of our CDMO offering. Maintain a strong understanding of the competitive landscape, client segments, and market dynamics in advanced therapies (viral vectors, plasmids, cell therapy). Translate strategic marketing direction into integrated, multi‑channel campaigns across digital, email, social media, events, and paid channels. Manage campaign timelines, budgets, and stakeholder communication to ensure on‑time delivery. Partner with Marketing Operations and creative teams to produce impactful content (web copy, brochures, videos, infographics, event assets). Coordinate campaign localization with regional teams. Track campaign KPIs (MQLs, SQLs, conversions, engagement metrics) and recommend data‑driven improvements. Develop and maintain sales enablement materials (presentations, one‑pagers, battle cards, case studies). Collaborate with subject‑matter experts, Business Development and Commercial teams to align campaign messaging with customer priorities and opportunities. Participate in planning for major trade shows, conferences, and client events; support pre‑ and post‑event marketing. Support campaign measurement through CRM and marketing automation tools (Salesforce, Pardot). Monitor ROI and report monthly performance metrics to the Senior Marketing Manager. Contribute insights from campaign analytics, client engagement data, and market feedback to refine strategy. Job Qualifications
Education: Bachelor’s degree in Life Sciences, Biotechnology, Marketing, or related field (advanced degree a plus). Experience: 3–5 years’ experience in B2B life sciences, biotech, CDMO, or CRO marketing. Demonstrated experience executing integrated campaigns and supporting strategic planning. Strong writing and communication skills, with ability to translate complex science into compelling marketing messages. Proficiency with marketing automation and CRM tools (Salesforce, Pardot). Collaborative, proactive, and detail‑oriented; comfortable working in a matrix environment across global teams. Key Performance Indicators
Campaign performance: MQL/SQL growth, conversion rates, campaign ROI. Quality and consistency of messaging across touchpoints. Timely and accurate execution of marketing deliverables. Sales enablement material adoption and impact. Contribution to annual marketing goals (brand awareness, pipeline influence, lead generation). Compensation
The pay range for this position is $85K – $100K annually. Salaries vary within the range based on experience, skills, education, certifications, and location. Equal Employment Opportunity
Charles River is an equal opportunity employer and is committed to providing equal employment opportunities for all qualified applicants and employees without regard to race, color, sex, religion, national origin, ancestry, age, mental or physical disability, family status, pregnancy, military or veteran status, or any other characteristic protected by federal, state, or local laws.
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