Learfield IMG College
Position Title: General Manager - Cal Poly
About Us
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365‑day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
Our people‑first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission Powering the connection of fans to the brands and experiences they love.
Our Core Values Build
Trust
| Be Fans of
One Another
| Power
Tomorrow
| Create & Connect
Communities
| Have
Fun
Overview Our growing sponsorship business seeks an accomplished General Manager (GM) to join our local team. Our ideal GM candidate will be a strong business leader who can drive both financial and operational results. If you’re interested in combining your passion for sports with a successful track record in sales execution and leadership, we want to speak with you!
Duties and Responsibilities
The General Manager (GM) reports directly to the Regional Vice President and is responsible for managing the sports property efforts to ensure the highest attainable level of success. This includes:
Developing strong relationships within the department
Understanding the strategic goals and objectives of the department
Determining University’s fit within primary business market
Deliver on individual and team revenue goals through the selling of integrated marketing packages using traditional, digital and other non‑traditional marketing channels to meet client’s objectives
Develop and maintain strong, lasting relationships with both current and potential corporate sponsors
Develop, implement and review strategic business plans, including sales/financial performance and new product development
Partner with Regional Vice President to develop an annual fiscal budget for the entire property
Ensure sales team effectively leverages internal support groups such as Integrated Marketing, Research and Digital in order to drive sales
Supervise the school’s respective broadcasting talent and work closely with Learfield operations/production staff to ensure the highest quality in programming, production, syndication, coverage and presentation.
Help recruit, manage and train all support staff, including Coordinators (activation staff), game day assistants, and any third party vendors who participate in the execution of property related activities
Develop and model a strong team‑based selling culture, where encouragement and partnership are recognized and rewarded
Maintain flexible work hours including sporting and non‑sporting events that may occur on weeknights or weekends
Qualifications
8+ years selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.) or other relevant B2B sales experience
Ability to analyze a client’s traditional, digital and non‑traditional marketing needs based on the customer’s marketing targets and objectives, and craft an integrated marketing solution(s) to meet those needs
Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas.
Proven track record of developing and maintaining strong, lasting relationships with relevant stakeholders
Demonstrated effectiveness hiring, developing and promoting top sales talent
High energy level coupled with a strong drive for results
Able to develop and execute strategic plans in order to meet both short and long term business objectives
Effective problem solving abilities
Must demonstrate a high level of integrity and honesty
Manage time effectively and orchestrate multiple tasks simultaneously
Effective communication, organizational, presentation, and listening skills
Previous experience in sports and/or higher education preferred
Bachelor’s degree from a four‑year accredited college or university preferred
Pay Transparency The approximate base pay range for this position is $120,000 to $135,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation. Actual compensation may vary based on factors including but not limited to job‑related knowledge, skills, and experience as well as geographic location.
Benefits Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Equal Employment Opportunity Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Equal employment opportunity, including veterans and individuals with disabilities.
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Our people‑first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission Powering the connection of fans to the brands and experiences they love.
Our Core Values Build
Trust
| Be Fans of
One Another
| Power
Tomorrow
| Create & Connect
Communities
| Have
Fun
Overview Our growing sponsorship business seeks an accomplished General Manager (GM) to join our local team. Our ideal GM candidate will be a strong business leader who can drive both financial and operational results. If you’re interested in combining your passion for sports with a successful track record in sales execution and leadership, we want to speak with you!
Duties and Responsibilities
The General Manager (GM) reports directly to the Regional Vice President and is responsible for managing the sports property efforts to ensure the highest attainable level of success. This includes:
Developing strong relationships within the department
Understanding the strategic goals and objectives of the department
Determining University’s fit within primary business market
Deliver on individual and team revenue goals through the selling of integrated marketing packages using traditional, digital and other non‑traditional marketing channels to meet client’s objectives
Develop and maintain strong, lasting relationships with both current and potential corporate sponsors
Develop, implement and review strategic business plans, including sales/financial performance and new product development
Partner with Regional Vice President to develop an annual fiscal budget for the entire property
Ensure sales team effectively leverages internal support groups such as Integrated Marketing, Research and Digital in order to drive sales
Supervise the school’s respective broadcasting talent and work closely with Learfield operations/production staff to ensure the highest quality in programming, production, syndication, coverage and presentation.
Help recruit, manage and train all support staff, including Coordinators (activation staff), game day assistants, and any third party vendors who participate in the execution of property related activities
Develop and model a strong team‑based selling culture, where encouragement and partnership are recognized and rewarded
Maintain flexible work hours including sporting and non‑sporting events that may occur on weeknights or weekends
Qualifications
8+ years selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.) or other relevant B2B sales experience
Ability to analyze a client’s traditional, digital and non‑traditional marketing needs based on the customer’s marketing targets and objectives, and craft an integrated marketing solution(s) to meet those needs
Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas.
Proven track record of developing and maintaining strong, lasting relationships with relevant stakeholders
Demonstrated effectiveness hiring, developing and promoting top sales talent
High energy level coupled with a strong drive for results
Able to develop and execute strategic plans in order to meet both short and long term business objectives
Effective problem solving abilities
Must demonstrate a high level of integrity and honesty
Manage time effectively and orchestrate multiple tasks simultaneously
Effective communication, organizational, presentation, and listening skills
Previous experience in sports and/or higher education preferred
Bachelor’s degree from a four‑year accredited college or university preferred
Pay Transparency The approximate base pay range for this position is $120,000 to $135,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation. Actual compensation may vary based on factors including but not limited to job‑related knowledge, skills, and experience as well as geographic location.
Benefits Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Equal Employment Opportunity Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Equal employment opportunity, including veterans and individuals with disabilities.
#J-18808-Ljbffr