Kognitos
Product Marketing Manager, Content & GTM
Join to apply for the
Product Marketing Manager, Content & GTM
role at
Kognitos
Base pay range $140,000 - $175,000 / yr
This range is provided by Kognitos. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
What You’ll Do
Translate the Technical into the Tangible:
Work side‑by‑side with founders, engineers, and product teams to deeply understand Kognitos and distill that complexity into clear, compelling messaging and narratives for a B2B audience.
Own Go‑to‑Market Content Strategy:
Develop and execute the content strategy that brings our product to life, defining messaging for key personas, creating assets for every stage of the funnel, and establishing Kognitos as the undisputed leader in AI automation.
Be a Hands‑On Creator & Evangelist:
Serve as a primary content creator specializing in video—script, shoot and edit engaging product demos, explainers and thought‑leadership content for LinkedIn, X (Twitter), YouTube and our website.
Master an AI‑First Workflow:
Live at the cutting edge using AI‑driven tools (e.g., Veo 3, Descript, Midjourney, CapCut) as a creative partner to accelerate workflow and amplify output.
Measure What Matters:
Own the analytics for your content, connecting work directly to lead generation, pipeline influence and sales velocity, and constantly iterating based on data.
Enable the Field:
Partner closely with the sales team to ensure they are armed with compelling content and assets that help them win; your work fuels every stage of the customer journey.
Who You Are (Qualifications)
Experience Level:
5‑8 years in a Product Marketing role within a B2B SaaS or enterprise technology company with a proven track record of translating complex technical products into compelling messaging, positioning and content.
Demonstrable Impact:
Strong portfolio demonstrating go‑to‑market materials (sales decks, messaging frameworks) and heavy emphasis on content creation, especially video.
MarTech Proficiency:
Extensive experience with modern marketing and sales platforms—HubSpot, Salesforce, HootSuite, Google Analytics and SEO tools like SEMrush and Ahrefs.
AI‑Native Toolkit:
Hands‑on expertise with an AI‑first content workflow, using generative AI tools to accelerate creative process.
Exceptional Storyteller:
Exceptional written and verbal communication skills; engaging on‑camera presence for hosting webinars or creating videos is a major plus.
Analytical Mindset:
Proficiency in using analytics to measure content performance, track key KPIs (engagement, pipeline influence, conversions) and make data‑driven decisions to optimize strategy.
Education:
Bachelor’s degree in Marketing, Business, Communications, Journalism or a related field.
You might be a perfect fit if...
You believe that "show, don’t tell" is the golden rule of marketing complex products.
You see content as the fuel for a successful go‑to‑market strategy.
You’d rather spend an hour workshopping an idea with an engineer than a day in a pointless meeting.
You see product marketing as a craft that blends deep customer empathy with creative execution.
You thrive on autonomy and want to be measured by your impact, not your activity.
If you’re ready to stop just contributing to a brand and start building one, apply now.
Equal opportunities provider Kognitos is committed to fostering a diverse work environment and proud to be an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.
Referrals increase your chances of interviewing at Kognitos by 2x
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Product Marketing Manager, Content & GTM
role at
Kognitos
Base pay range $140,000 - $175,000 / yr
This range is provided by Kognitos. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
What You’ll Do
Translate the Technical into the Tangible:
Work side‑by‑side with founders, engineers, and product teams to deeply understand Kognitos and distill that complexity into clear, compelling messaging and narratives for a B2B audience.
Own Go‑to‑Market Content Strategy:
Develop and execute the content strategy that brings our product to life, defining messaging for key personas, creating assets for every stage of the funnel, and establishing Kognitos as the undisputed leader in AI automation.
Be a Hands‑On Creator & Evangelist:
Serve as a primary content creator specializing in video—script, shoot and edit engaging product demos, explainers and thought‑leadership content for LinkedIn, X (Twitter), YouTube and our website.
Master an AI‑First Workflow:
Live at the cutting edge using AI‑driven tools (e.g., Veo 3, Descript, Midjourney, CapCut) as a creative partner to accelerate workflow and amplify output.
Measure What Matters:
Own the analytics for your content, connecting work directly to lead generation, pipeline influence and sales velocity, and constantly iterating based on data.
Enable the Field:
Partner closely with the sales team to ensure they are armed with compelling content and assets that help them win; your work fuels every stage of the customer journey.
Who You Are (Qualifications)
Experience Level:
5‑8 years in a Product Marketing role within a B2B SaaS or enterprise technology company with a proven track record of translating complex technical products into compelling messaging, positioning and content.
Demonstrable Impact:
Strong portfolio demonstrating go‑to‑market materials (sales decks, messaging frameworks) and heavy emphasis on content creation, especially video.
MarTech Proficiency:
Extensive experience with modern marketing and sales platforms—HubSpot, Salesforce, HootSuite, Google Analytics and SEO tools like SEMrush and Ahrefs.
AI‑Native Toolkit:
Hands‑on expertise with an AI‑first content workflow, using generative AI tools to accelerate creative process.
Exceptional Storyteller:
Exceptional written and verbal communication skills; engaging on‑camera presence for hosting webinars or creating videos is a major plus.
Analytical Mindset:
Proficiency in using analytics to measure content performance, track key KPIs (engagement, pipeline influence, conversions) and make data‑driven decisions to optimize strategy.
Education:
Bachelor’s degree in Marketing, Business, Communications, Journalism or a related field.
You might be a perfect fit if...
You believe that "show, don’t tell" is the golden rule of marketing complex products.
You see content as the fuel for a successful go‑to‑market strategy.
You’d rather spend an hour workshopping an idea with an engineer than a day in a pointless meeting.
You see product marketing as a craft that blends deep customer empathy with creative execution.
You thrive on autonomy and want to be measured by your impact, not your activity.
If you’re ready to stop just contributing to a brand and start building one, apply now.
Equal opportunities provider Kognitos is committed to fostering a diverse work environment and proud to be an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.
Referrals increase your chances of interviewing at Kognitos by 2x
#J-18808-Ljbffr