Contentful
Product Marketing Manager - Ecosystem
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Product Marketing Manager - Ecosystem
role at
Contentful
About The Opportunity Contentful is the leading content platform for digital‑first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning for our
Ecosystem
product group, which includes the Marketplace, Extensibility platform, and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike.
You’ll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences. This is a high‑impact role for someone excited to work at the intersection of platform strategy, developer experience, and partner‑led growth.
What To Expect
Product Positioning & Messaging: Develop clear and differentiated positioning and messaging for the Ecosystem product group—including Marketplace, Extensibility features, and Developer Experience.
Go‑to‑Market Strategy & Execution: Lead go‑to‑market execution for new partner‑driven initiatives and launches across the Ecosystem, collaborating closely with Brand, Content, Demand Generation, and Events.
Cross‑Functional Collaboration: Align internal teams around GTM goals, support internal training, and position the partner ecosystem for success.
Storytelling & Enablement: Create compelling product stories, sales enablement tools, and case studies that illustrate how Contentful’s ecosystem delivers value.
Market Research & Insights: Work with Product Research to gather insights on market trends, customer needs, and the competitive landscape.
Performance Measurement: Track key metrics such as adoption, engagement, and partner‑driven growth to continuously improve messaging and GTM plans.
Qualifications
5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer‑oriented tools.
Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders.
Experience collaborating with Partnerships and Partner Marketing to support co‑marketing and ecosystem engagement.
Strategic thinking: Define positioning, map messaging to customer needs, and develop scalable launch plans.
Execution‑oriented: Self‑starter comfortable operating in a fast‑paced environment and balancing short‑term deliverables with long‑term vision.
Curiosity & adaptability: Eager to learn, test ideas, iterate quickly, and bring a customer‑first perspective.
Benefits
Full‑time employee equity and competitive compensation.
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% for dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet.
Generous paid time off, vacation, sick days, and additional family and volunteer days.
Paid parental leave and a personal annual education budget.
Well‑being stipend and communication stipend with phone hardware upgrade reimbursement.
Hybrid or distributed work equipment stipend.
Equal Opportunity Employer Contentful is an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. We invite you to apply and join us! If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
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Product Marketing Manager - Ecosystem
role at
Contentful
About The Opportunity Contentful is the leading content platform for digital‑first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning for our
Ecosystem
product group, which includes the Marketplace, Extensibility platform, and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike.
You’ll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences. This is a high‑impact role for someone excited to work at the intersection of platform strategy, developer experience, and partner‑led growth.
What To Expect
Product Positioning & Messaging: Develop clear and differentiated positioning and messaging for the Ecosystem product group—including Marketplace, Extensibility features, and Developer Experience.
Go‑to‑Market Strategy & Execution: Lead go‑to‑market execution for new partner‑driven initiatives and launches across the Ecosystem, collaborating closely with Brand, Content, Demand Generation, and Events.
Cross‑Functional Collaboration: Align internal teams around GTM goals, support internal training, and position the partner ecosystem for success.
Storytelling & Enablement: Create compelling product stories, sales enablement tools, and case studies that illustrate how Contentful’s ecosystem delivers value.
Market Research & Insights: Work with Product Research to gather insights on market trends, customer needs, and the competitive landscape.
Performance Measurement: Track key metrics such as adoption, engagement, and partner‑driven growth to continuously improve messaging and GTM plans.
Qualifications
5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer‑oriented tools.
Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders.
Experience collaborating with Partnerships and Partner Marketing to support co‑marketing and ecosystem engagement.
Strategic thinking: Define positioning, map messaging to customer needs, and develop scalable launch plans.
Execution‑oriented: Self‑starter comfortable operating in a fast‑paced environment and balancing short‑term deliverables with long‑term vision.
Curiosity & adaptability: Eager to learn, test ideas, iterate quickly, and bring a customer‑first perspective.
Benefits
Full‑time employee equity and competitive compensation.
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% for dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet.
Generous paid time off, vacation, sick days, and additional family and volunteer days.
Paid parental leave and a personal annual education budget.
Well‑being stipend and communication stipend with phone hardware upgrade reimbursement.
Hybrid or distributed work equipment stipend.
Equal Opportunity Employer Contentful is an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. We invite you to apply and join us! If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
#J-18808-Ljbffr