Citigroup
Marketing Audience Management Lead Analyst
Citigroup, Charlotte, North Carolina, United States, 28245
Marketing Audience Management Lead Analyst
Join to apply for the Marketing Audience Management Lead Analyst role at Citi. The Program Management Lead Analyst will join the Audience Management team, focusing on Lending targeted Marketing offers to Existing Customers. The role manages special project requirements, marketing package development, waterfall evaluation, and oversees offer implementation across a variety of online and offline channels. The analyst provides insight-driven recommendations to enhance strategies and drive process efficiency across the organization. The position requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards organization, requiring understanding of business goals and drivers and the ability to consult on technical design with non-technical audiences. Additionally, the role has direct oversight of day-to-day operations of a critical list processing vendor and strong integration with internal IT teams. The analyst works hands-on within the Proprietary Marketing Platform, coding and testing scenarios for eventual in-market execution. Key Responsibilities
Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties. Educates marketing partners on new toolsets and helps develop and implement best-in-class customer centric campaign strategies. Provides insight-driven recommendations to optimize strategies and enhance operational process components. Knowledge
Working knowledge of multi-channel, customer centric marketing techniques. Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques. Experience driving sophisticated exploratory data analysis and provides results to Business Partners. Hands on coding within the Citi Marketing Platform, proprietary system hosted by a third party vendor. Full knowledge must be gained of platform environments, data and ecosystem. Influence / Collaboration
Interacts with cross-functional areas at the Functional Specialty level. Primary liaison with the Marketing Program Managers, Analytics, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion. Direct Oversight of List Processing Vendor team to support successful campaign execution. Direct working relationship with In-Business Control team for monthly Control monitoring and testing. Strong Collaboration, acting as an internal consultant with campaign design and requirements. Active participation in Strategy meetings and daily Scrums. Judgment / Decision Making
Understands impact/implications of issues/events within the marketing segments and other areas within the Audience Management Group. Works with considerable latitude for decision making in setting priorities under area of responsibility. Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques. Requirements
6-10 years of experience in a digital or database marketing role, preferably in financial services. 6-10 years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment, leveraging a robust campaign management software toolset. Experience with Direct Marketing of Banking offers across digital/online channels and traditional offline channels preferred. Understanding of legal, regulatory environment and experience within a highly controlled environment preferred. Experience with consumer lending or third party marketing preferred. Experience with digital marketing and vendor management preferred. Acumen working in a technical environment to solve business related problems. SQL required and SAS experience is a plus. Experience analyzing marketing efforts, including dashboard reporting and MIS. Optimization experience a plus. Salesforce Marketing Cloud experience a plus. Digital Marketing and Email Deployment experience a plus. Education
Bachelor’s/University degree, Master’s degree preferred. Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
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Join to apply for the Marketing Audience Management Lead Analyst role at Citi. The Program Management Lead Analyst will join the Audience Management team, focusing on Lending targeted Marketing offers to Existing Customers. The role manages special project requirements, marketing package development, waterfall evaluation, and oversees offer implementation across a variety of online and offline channels. The analyst provides insight-driven recommendations to enhance strategies and drive process efficiency across the organization. The position requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards organization, requiring understanding of business goals and drivers and the ability to consult on technical design with non-technical audiences. Additionally, the role has direct oversight of day-to-day operations of a critical list processing vendor and strong integration with internal IT teams. The analyst works hands-on within the Proprietary Marketing Platform, coding and testing scenarios for eventual in-market execution. Key Responsibilities
Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties. Educates marketing partners on new toolsets and helps develop and implement best-in-class customer centric campaign strategies. Provides insight-driven recommendations to optimize strategies and enhance operational process components. Knowledge
Working knowledge of multi-channel, customer centric marketing techniques. Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques. Experience driving sophisticated exploratory data analysis and provides results to Business Partners. Hands on coding within the Citi Marketing Platform, proprietary system hosted by a third party vendor. Full knowledge must be gained of platform environments, data and ecosystem. Influence / Collaboration
Interacts with cross-functional areas at the Functional Specialty level. Primary liaison with the Marketing Program Managers, Analytics, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion. Direct Oversight of List Processing Vendor team to support successful campaign execution. Direct working relationship with In-Business Control team for monthly Control monitoring and testing. Strong Collaboration, acting as an internal consultant with campaign design and requirements. Active participation in Strategy meetings and daily Scrums. Judgment / Decision Making
Understands impact/implications of issues/events within the marketing segments and other areas within the Audience Management Group. Works with considerable latitude for decision making in setting priorities under area of responsibility. Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques. Requirements
6-10 years of experience in a digital or database marketing role, preferably in financial services. 6-10 years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment, leveraging a robust campaign management software toolset. Experience with Direct Marketing of Banking offers across digital/online channels and traditional offline channels preferred. Understanding of legal, regulatory environment and experience within a highly controlled environment preferred. Experience with consumer lending or third party marketing preferred. Experience with digital marketing and vendor management preferred. Acumen working in a technical environment to solve business related problems. SQL required and SAS experience is a plus. Experience analyzing marketing efforts, including dashboard reporting and MIS. Optimization experience a plus. Salesforce Marketing Cloud experience a plus. Digital Marketing and Email Deployment experience a plus. Education
Bachelor’s/University degree, Master’s degree preferred. Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
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