HKS, Inc.
Vice President of Demand Generation & Account-Based Marketing (ABM)
HKS, Inc., Atlanta, Georgia, United States, 30383
Vice President of Demand Generation & Account-Based Marketing (ABM)
Join to apply for the Vice President of Demand Generation & Account-Based Marketing (ABM) role at HKS, Inc.
Overview Responsible for driving measurable client growth by leading HKS’s multi‑channel demand generation, account‑based marketing (ABM), and campaign execution strategies. Owns both the operational backbone of marketing execution (digital, martech, events, processes) and the commercial impact mandate of demand generation — ensuring campaigns, channels, and ABM programs consistently influence pipeline, improve win rates, and expand client relationships. Partners with Practice Marketing Directors, Communications and Brand teams, and firm‑wide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals.
Responsibilities
Leads the execution of multi‑channel campaigns across paid media, social, email, web, SEM, and events
Drives measurable pipeline growth and client engagement through targeted marketing programs
Optimizes channel performance, ROI, and campaign attribution using analytics and martech
Develops and scales ABM playbooks in partnership with PMDs and BD Directors
Leads account‑specific marketing programs for top global and regional clients
Partners with firm‑wide leadership and business development teams to adapt ABM programs for regional markets
Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high‑impact campaigns
Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting
Champions operational excellence, scalability, and agility across all marketing functions
Develops playbooks, templates, and processes to ensure consistency across practices and regions
Partners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing’s influence on pipeline, pursuits, and revenue
Continuously optimizes channels, budgets, and tactics to improve impact and efficiency
Models and holds others accountable to the firm’s cultural values, including a commitment to quality, innovation, learning and growth
Acts with a positive, service‑driven attitude with a commitment to going above and beyond to help customers and team members
Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning
Manages conflict effectively and encourages a healthy team environment
Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability
Takes personal responsibility for fostering a green workplace through sustainable work practices
Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer
Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate
Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements
Partners with practice leadership, BD and Marketing to create go‑to‑market strategies to successfully deliver against the firm’s growth and revenue goals
Qualifications
Bachelor’s degree in Advertising or related degree
15+ years of B2B/professional services experience, with experience in demand generation, digital marketing, and ABM
Proficiency in Adobe Creative Suite such as InDesign, Photoshop, Illustrator and Sketchup graphic software
Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
Prior experience in professional services or design industries
Deep knowledge of best‑in‑class marketing tech stack, and the latest technologies available to support all marketing efforts
Successful track record with managing a team and performing duties in a fast‑paced environment
Proven ability to design and execute multi‑channel, measurable campaigns
Proven ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority
Excellent operational mindset with martech, campaign orchestration, and process leadership
Excellent writing skills with leadership experience in creative direction, storytelling, and visual communication
Strong presentation skills
Strong organizational skills and the ability to work on multiple projects at the same time
Ability to partner seamlessly with BD to align marketing activity with client growth
Ability to thrive in a complex, matrixed global organization
Travel may be required
If you currently work for HKS, please submit your application via the Internal Careers Portal.
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
#J-18808-Ljbffr
Overview Responsible for driving measurable client growth by leading HKS’s multi‑channel demand generation, account‑based marketing (ABM), and campaign execution strategies. Owns both the operational backbone of marketing execution (digital, martech, events, processes) and the commercial impact mandate of demand generation — ensuring campaigns, channels, and ABM programs consistently influence pipeline, improve win rates, and expand client relationships. Partners with Practice Marketing Directors, Communications and Brand teams, and firm‑wide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals.
Responsibilities
Leads the execution of multi‑channel campaigns across paid media, social, email, web, SEM, and events
Drives measurable pipeline growth and client engagement through targeted marketing programs
Optimizes channel performance, ROI, and campaign attribution using analytics and martech
Develops and scales ABM playbooks in partnership with PMDs and BD Directors
Leads account‑specific marketing programs for top global and regional clients
Partners with firm‑wide leadership and business development teams to adapt ABM programs for regional markets
Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high‑impact campaigns
Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting
Champions operational excellence, scalability, and agility across all marketing functions
Develops playbooks, templates, and processes to ensure consistency across practices and regions
Partners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing’s influence on pipeline, pursuits, and revenue
Continuously optimizes channels, budgets, and tactics to improve impact and efficiency
Models and holds others accountable to the firm’s cultural values, including a commitment to quality, innovation, learning and growth
Acts with a positive, service‑driven attitude with a commitment to going above and beyond to help customers and team members
Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning
Manages conflict effectively and encourages a healthy team environment
Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability
Takes personal responsibility for fostering a green workplace through sustainable work practices
Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer
Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate
Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements
Partners with practice leadership, BD and Marketing to create go‑to‑market strategies to successfully deliver against the firm’s growth and revenue goals
Qualifications
Bachelor’s degree in Advertising or related degree
15+ years of B2B/professional services experience, with experience in demand generation, digital marketing, and ABM
Proficiency in Adobe Creative Suite such as InDesign, Photoshop, Illustrator and Sketchup graphic software
Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
Prior experience in professional services or design industries
Deep knowledge of best‑in‑class marketing tech stack, and the latest technologies available to support all marketing efforts
Successful track record with managing a team and performing duties in a fast‑paced environment
Proven ability to design and execute multi‑channel, measurable campaigns
Proven ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority
Excellent operational mindset with martech, campaign orchestration, and process leadership
Excellent writing skills with leadership experience in creative direction, storytelling, and visual communication
Strong presentation skills
Strong organizational skills and the ability to work on multiple projects at the same time
Ability to partner seamlessly with BD to align marketing activity with client growth
Ability to thrive in a complex, matrixed global organization
Travel may be required
If you currently work for HKS, please submit your application via the Internal Careers Portal.
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
#J-18808-Ljbffr