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TYGES MFG

Product Marketing Manager

TYGES MFG, Atlanta, Georgia, United States, 30383

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Our client is looking for a Product Marketing Manager to join their team. This Product Marketing Manager will lead the development and execution of marketing strategies to drive growth, market share, and profitability across many of the company’s product portfolios.

Responsibilities

Create end‑user demand and formulate the brand’s long‑term strategy through the development and execution of integrated marketing plans.

Develop product messages that differentiate new products from others in the market.

Create content for in‑store activation, such as videos, merchandisers, and POP displays.

Oversee the development and deployment of launch materials and act as a market intelligence expert for end‑users.

Qualifications

Bachelor’s degree in Marketing or Business OR relevant experience in Marketing.

3+ years of demonstrated experience working with product marketing or working with a finished good/packaged product.

Demonstrated experience developing integrated marketing plans that align with the company’s long‑term marketing strategy.

Seniority level

Associate

Employment type

Full‑time

Job function

Marketing and Product Management

Industries

Manufacturing

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