HoYoverse
Marketing Specialist
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Marketing Specialist
role at
HoYoverse .
Who Are We? HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
We consistently explore cutting-edge game development technologies and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
What You Will Do
Work closely with publishing and development teams to shape and execute marketing efforts in the North American market. This role provides the opportunity to work on high-impact integrated campaigns and top brand collaborations.
Translate global strategy into localized initiatives that resonate with the target users across the region.
Participate in key promotion campaigns including design of market strategy, user analysis, ideation, external communication, quality control, and support in data collection, creative planning, content writing, etc.
Support daily branding work including data analysis, material development, project follow-up as well as internal financial and legal processes.
Track and identify emerging trends and collaboration opportunities within the North American anime and gaming ecosystem.
What We Are Looking For
1–3 years of experience in marketing; prior involvement in videogame, anime, entertainment industry is a strong plus.
Familiarity with HoYoverse titles and a strong understanding of local anime/game community culture.
Existing connections with local vendors, IP holders, or PR resources are preferred.
Excellent communication and collaboration skills; experience in cross-cultural teamwork is highly valued.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
Disclaimer The actual work location may vary. Please click Apply to be redirected to our career page for more information on the work location.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Computer Games and Internet Publishing
#J-18808-Ljbffr
Marketing Specialist
role at
HoYoverse .
Who Are We? HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
We consistently explore cutting-edge game development technologies and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
What You Will Do
Work closely with publishing and development teams to shape and execute marketing efforts in the North American market. This role provides the opportunity to work on high-impact integrated campaigns and top brand collaborations.
Translate global strategy into localized initiatives that resonate with the target users across the region.
Participate in key promotion campaigns including design of market strategy, user analysis, ideation, external communication, quality control, and support in data collection, creative planning, content writing, etc.
Support daily branding work including data analysis, material development, project follow-up as well as internal financial and legal processes.
Track and identify emerging trends and collaboration opportunities within the North American anime and gaming ecosystem.
What We Are Looking For
1–3 years of experience in marketing; prior involvement in videogame, anime, entertainment industry is a strong plus.
Familiarity with HoYoverse titles and a strong understanding of local anime/game community culture.
Existing connections with local vendors, IP holders, or PR resources are preferred.
Excellent communication and collaboration skills; experience in cross-cultural teamwork is highly valued.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
Disclaimer The actual work location may vary. Please click Apply to be redirected to our career page for more information on the work location.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Computer Games and Internet Publishing
#J-18808-Ljbffr