Snap Inc.
Lead, SMC Growth Strategy – Snap Inc.
Snap Inc. is a technology company that empowers people to express themselves, live in the moment, learn about the world, and have fun together. The company’s core products are Snapchat, Lens Studio, and Spectacles.
Overview We are looking for a Lead, Growth Strategy to design, launch, and scale high-impact business development programs to acquire and grow medium‑size advertisers globally. You’ll focus on building scalable, repeatable programs that expand Snap’s customer base while ensuring newly acquired advertisers ramp successfully and continue to grow on our platform.
What you’ll do:
Build and execute BD‑ and partnership‑led programs to drive acquisition of medium‑size advertisers, while supporting retention and revenue growth for new accounts.
Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
Partner with BD, Marketing, Product and external partners to design and roll out global GTM plays that accelerate customer acquisition and adoption.
Develop and own program roadmaps and KPIs for both new advertiser acquisition and retentive growth, ensuring accountability and consistent performance tracking.
Test, optimize, and scale programs through experimentation frameworks and a test‑and‑learn approach.
Lead cross‑functional collaboration with Data Science, Operations, Insights, and Marketing to analyze performance, refine programs, and maximize advertiser success.
Communicate strategies, results, and recommendations clearly to executives and key stakeholders.
Knowledge, Skills & Abilities
Proven track record in driving customer acquisition and retention through growth, business development, and partnership programs.
Experience designing and scaling programs across multiple geographies.
Strong analytical and data‑driven decision‑making skills.
Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences.
Strong cross‑functional leadership with the ability to influence across Marketing, Product, Ops, and Sales.
Familiarity with the digital advertising industry and experience with SMB/medium‑size advertisers is a plus.
Comfort with ambiguity, ability to experiment, iterate, and adapt at pace.
Minimum Qualifications
BS/BA degree or equivalent years of experience.
8+ years in growth, business development, consulting, corporate strategy, or product/growth marketing.
Preferred Qualifications
Master’s degree, MBA, or degree in engineering, mathematics, or economics.
Experience launching and scaling customer acquisition and retention programs with measurable impact.
Passion for structured problem solving, hypothesis testing, and growth strategy.
Enthusiasm for Snap’s mission, creativity, and innovation.
Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The starting pay will be based on relevant skills, experience, and location. Pay zones may change.
Zone A (CA, WA, NYC): $173,000‑$259,000 annual base salary.
Zone B: $164,000‑$246,000 annual base salary.
Zone C: $147,000‑$220,000 annual base salary.
Position eligible for equity (RSUs). Compensation may be negotiable within the salary range.
Benefits Snap Inc. provides paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
EEO Statement Snap Inc. is an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender identity, gender expression, pregnancy, childbirth, breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Accommodation If you have a disability or special need that requires accommodation, please let us know.
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Overview We are looking for a Lead, Growth Strategy to design, launch, and scale high-impact business development programs to acquire and grow medium‑size advertisers globally. You’ll focus on building scalable, repeatable programs that expand Snap’s customer base while ensuring newly acquired advertisers ramp successfully and continue to grow on our platform.
What you’ll do:
Build and execute BD‑ and partnership‑led programs to drive acquisition of medium‑size advertisers, while supporting retention and revenue growth for new accounts.
Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
Partner with BD, Marketing, Product and external partners to design and roll out global GTM plays that accelerate customer acquisition and adoption.
Develop and own program roadmaps and KPIs for both new advertiser acquisition and retentive growth, ensuring accountability and consistent performance tracking.
Test, optimize, and scale programs through experimentation frameworks and a test‑and‑learn approach.
Lead cross‑functional collaboration with Data Science, Operations, Insights, and Marketing to analyze performance, refine programs, and maximize advertiser success.
Communicate strategies, results, and recommendations clearly to executives and key stakeholders.
Knowledge, Skills & Abilities
Proven track record in driving customer acquisition and retention through growth, business development, and partnership programs.
Experience designing and scaling programs across multiple geographies.
Strong analytical and data‑driven decision‑making skills.
Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences.
Strong cross‑functional leadership with the ability to influence across Marketing, Product, Ops, and Sales.
Familiarity with the digital advertising industry and experience with SMB/medium‑size advertisers is a plus.
Comfort with ambiguity, ability to experiment, iterate, and adapt at pace.
Minimum Qualifications
BS/BA degree or equivalent years of experience.
8+ years in growth, business development, consulting, corporate strategy, or product/growth marketing.
Preferred Qualifications
Master’s degree, MBA, or degree in engineering, mathematics, or economics.
Experience launching and scaling customer acquisition and retention programs with measurable impact.
Passion for structured problem solving, hypothesis testing, and growth strategy.
Enthusiasm for Snap’s mission, creativity, and innovation.
Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The starting pay will be based on relevant skills, experience, and location. Pay zones may change.
Zone A (CA, WA, NYC): $173,000‑$259,000 annual base salary.
Zone B: $164,000‑$246,000 annual base salary.
Zone C: $147,000‑$220,000 annual base salary.
Position eligible for equity (RSUs). Compensation may be negotiable within the salary range.
Benefits Snap Inc. provides paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
EEO Statement Snap Inc. is an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender identity, gender expression, pregnancy, childbirth, breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Accommodation If you have a disability or special need that requires accommodation, please let us know.
#J-18808-Ljbffr