LinkedIn
Sr. Product Marketing Manager, Outbound Strategy - Video Ads
LinkedIn, New York, New York, us, 10261
Sr. Product Marketing Manager, Outbound Strategy - Video Ads
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role will be hybrid, performed from home and from a LinkedIn office on select days. This role will be based in San Francisco, Mountain View, Sunnyvale, Chicago or New York. LinkedIn Marketing Solutions (LMS) is a multi‑billion‑dollar business and one of the top three players in B2B digital advertising. As an outbound Senior Product Marketing Manager on the Ad Formats & Supply team, you will be the voice and orchestrator for LinkedIn’s high‑priority ad products in all outbound‑facing materials. You’ll help define the core positioning and messaging that resonate with advertisers and ensure the broader Go‑to‑Market (GTM) organization is aligned, strategic, and energized around these product bets.
Responsibilities
Positioning & Messaging: Define / refine the value proposition, positioning, competitive differentiators, and ad messaging for key ad product(s).
Outbound GTM Strategy & Leadership: Own the outbound GTM strategy for priority ads products. Serve as facilitator to align cross‑functional teams around the strategy; ensure consistent execution and message across all touchpoints.
Campaign Development & Execution: Lead/partner on high‑visibility external efforts to drive advertiser awareness, understanding, and adoption. Plan, author and oversee content that drives consideration, conversion, retention among advertisers.
Market & Competitive Intelligence: Understand customer needs as well as competitive ad products, pricing, feature differentiation, go‑to‑market moves to inform product messaging and marketing strategy, ensuring that LinkedIn’s ad products are positioned to meet evolving market demands.
Metrics & ROI Ownership: Define success metrics for messaging, campaigns, outbound programs. Monitor performance, derive insights, recommend pivots. Ensure tactics are efficient, scalable, and aligned with business outcomes.
Qualifications
Basic Qualifications
BA/BS degree or equivalent experience.
7+ years experience in relevant product, marketing, or business strategy roles.
3+ years B2B marketing experience.
Preferred Qualifications
3+ years of product marketing experience within an advertising platform, ideally focused on video ads or digital media.
Proven success developing product positioning and messaging frameworks in competitive markets.
Experience owning and executing full go‑to‑market (GTM) campaigns, coordinating across product, sales, creative, analytics, and brand teams.
Strong written and verbal communication skills, with the ability to craft compelling copy and present to both technical and business audiences.
Demonstrated ability to influence and align cross‑functional stakeholders, often without direct authority.
Metrics‑driven mindset: comfortable defining KPIs, analyzing performance, and optimizing strategies based on data.
Experience launching new features or products, and/or repositioning existing ones.
Strategic thinker with a high level of curiosity, initiative, and creative problem‑solving ability.
Skilled at navigating complex organizations and managing a high volume of stakeholders across multiple levels and functions.
Experience conducting competitive analysis, including product capabilities, messaging, and market tactics.
Compensation The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
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Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role will be hybrid, performed from home and from a LinkedIn office on select days. This role will be based in San Francisco, Mountain View, Sunnyvale, Chicago or New York. LinkedIn Marketing Solutions (LMS) is a multi‑billion‑dollar business and one of the top three players in B2B digital advertising. As an outbound Senior Product Marketing Manager on the Ad Formats & Supply team, you will be the voice and orchestrator for LinkedIn’s high‑priority ad products in all outbound‑facing materials. You’ll help define the core positioning and messaging that resonate with advertisers and ensure the broader Go‑to‑Market (GTM) organization is aligned, strategic, and energized around these product bets.
Responsibilities
Positioning & Messaging: Define / refine the value proposition, positioning, competitive differentiators, and ad messaging for key ad product(s).
Outbound GTM Strategy & Leadership: Own the outbound GTM strategy for priority ads products. Serve as facilitator to align cross‑functional teams around the strategy; ensure consistent execution and message across all touchpoints.
Campaign Development & Execution: Lead/partner on high‑visibility external efforts to drive advertiser awareness, understanding, and adoption. Plan, author and oversee content that drives consideration, conversion, retention among advertisers.
Market & Competitive Intelligence: Understand customer needs as well as competitive ad products, pricing, feature differentiation, go‑to‑market moves to inform product messaging and marketing strategy, ensuring that LinkedIn’s ad products are positioned to meet evolving market demands.
Metrics & ROI Ownership: Define success metrics for messaging, campaigns, outbound programs. Monitor performance, derive insights, recommend pivots. Ensure tactics are efficient, scalable, and aligned with business outcomes.
Qualifications
Basic Qualifications
BA/BS degree or equivalent experience.
7+ years experience in relevant product, marketing, or business strategy roles.
3+ years B2B marketing experience.
Preferred Qualifications
3+ years of product marketing experience within an advertising platform, ideally focused on video ads or digital media.
Proven success developing product positioning and messaging frameworks in competitive markets.
Experience owning and executing full go‑to‑market (GTM) campaigns, coordinating across product, sales, creative, analytics, and brand teams.
Strong written and verbal communication skills, with the ability to craft compelling copy and present to both technical and business audiences.
Demonstrated ability to influence and align cross‑functional stakeholders, often without direct authority.
Metrics‑driven mindset: comfortable defining KPIs, analyzing performance, and optimizing strategies based on data.
Experience launching new features or products, and/or repositioning existing ones.
Strategic thinker with a high level of curiosity, initiative, and creative problem‑solving ability.
Skilled at navigating complex organizations and managing a high volume of stakeholders across multiple levels and functions.
Experience conducting competitive analysis, including product capabilities, messaging, and market tactics.
Compensation The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
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