Ravensburger North America, Inc.
Head of E-Commerce
Ravensburger North America, Inc., Portsmouth, New Hampshire, United States, 00215
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Head of E-Commerce
role at
Ravensburger North America, Inc.
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Ravensburger North America, Inc. provided pay range This range is provided by Ravensburger North America, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $150,000.00/yr - $200,000.00/yr
We at Ravensburger are both a truly global company and a family. As a bunch full of different characters and personalities with heart and a passion for achieving our goals together, we offer a great range of entertainment for children and families. What drives us forward? A shared sense of purpose. Together we are working on creating something meaningful - pure fulfillment for your career!
This is what we need you for
Overall ownership of E-commerce (wholesale, Drop Ship and Marketplace) :
B2C (own web and transaction part of shows, stores or pop-up events) ** sales, forecast, C.S
Any web applications or owned sites that bring revenue
Performance marketing across all of the above
Drive sales through digital campaigns at every level of the funnel with the goal of converting website traffic to purchase
Build, leverage and own consumer data to identify relevant segments, drive purchase/re-purchase cycle, consumer understanding and robust targeting strategies.
Test and iterating aggressively on an ongoing on-brand basis to find the winning combinations of on-site content and user experience to drive conversion and growth.
Initiate, iterate and optimize all relevant paid media channels to drive low Cost Per Acquisition and positive ROAS.
Drive website traffic to the optimal and strategic Consumer selling platform. The best platform is the one that delivers the best results for Revenue and Brand Equity
Align geographic, category, and channel pricing/promotional activities to ensure marketplace competitiveness and protect brand equity
Own consumer relationships through key digital media channels including (but not limited to) Email, SMS, Push, Paid and Organic Social, Paid and Organic Search, Display and Affiliate Marketing. Traffic and CRM ownership are Platform Agnostic
Extend listings to social and marketplace shopping to broaden RNA eComm’s reach and build sales in the venues/platform of each consumer’s choice
Create and monitor robust consumer-specific KPIs that demonstrate the truth of our results on all platforms.
Core responsibilities are to expand and improve our website business across all categories as the strategic lead and business owner, and to develop our marketplace strategy so that we can expand our business to more ecommerce channels with clear strategic goals and priorities.
This is what you can score highly with
Bachelor’s degree in Business, Marketing, E-commerce, Digital Media, or related field (MBA or equivalent advanced degree preferred)
7–10+ years of progressive experience in Ecommerce/Digital Marketing, with at least 3–5 years in a senior leadership role managing P&L ownership.
E-commerce Leadership: Proven track record of owning full-funnel ecommerce operations including wholesale, drop ship, marketplaces (Amazon, Walmart, etc.), and D2C channels.
Digital Marketing: Hands-on experience with performance marketing, acquisition, and retention across paid/organic search, social, affiliate, email/SMS, and display.
Data & CRM: Demonstrated ability to build, segment, and leverage consumer data for targeting, lifecycle marketing, and repeat purchase growth.
Experience aligning ecommerce with retail, promotions, and geographic/category pricing strategies.
Revenue Accountability: History of delivering revenue growth, profitability, and strong ROAS while protecting brand equity.
Expertise with Ecommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, or equivalent).
Familiarity with Marketplace management tools and syndication platforms.
Advanced use of Analytics and BI tools (Google Analytics 4, Looker, Tableau, PowerBI).
Knowledge of performance marketing platforms (Meta, Google Ads, Amazon Advertising, TikTok, etc.).
Strong understanding of SEO/SEM, conversion optimization, and A/B testing.
Experience in CRM/Marketing automation platforms (Klaviyo, Salesforce Marketing Cloud, Iterable, etc.).
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Sales, and Analyst
Industries
Manufacturing
Referrals increase your chances of interviewing at Ravensburger North America, Inc. by 2x
#J-18808-Ljbffr
Head of E-Commerce
role at
Ravensburger North America, Inc.
Get AI-powered advice on this job and more exclusive features.
Ravensburger North America, Inc. provided pay range This range is provided by Ravensburger North America, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $150,000.00/yr - $200,000.00/yr
We at Ravensburger are both a truly global company and a family. As a bunch full of different characters and personalities with heart and a passion for achieving our goals together, we offer a great range of entertainment for children and families. What drives us forward? A shared sense of purpose. Together we are working on creating something meaningful - pure fulfillment for your career!
This is what we need you for
Overall ownership of E-commerce (wholesale, Drop Ship and Marketplace) :
B2C (own web and transaction part of shows, stores or pop-up events) ** sales, forecast, C.S
Any web applications or owned sites that bring revenue
Performance marketing across all of the above
Drive sales through digital campaigns at every level of the funnel with the goal of converting website traffic to purchase
Build, leverage and own consumer data to identify relevant segments, drive purchase/re-purchase cycle, consumer understanding and robust targeting strategies.
Test and iterating aggressively on an ongoing on-brand basis to find the winning combinations of on-site content and user experience to drive conversion and growth.
Initiate, iterate and optimize all relevant paid media channels to drive low Cost Per Acquisition and positive ROAS.
Drive website traffic to the optimal and strategic Consumer selling platform. The best platform is the one that delivers the best results for Revenue and Brand Equity
Align geographic, category, and channel pricing/promotional activities to ensure marketplace competitiveness and protect brand equity
Own consumer relationships through key digital media channels including (but not limited to) Email, SMS, Push, Paid and Organic Social, Paid and Organic Search, Display and Affiliate Marketing. Traffic and CRM ownership are Platform Agnostic
Extend listings to social and marketplace shopping to broaden RNA eComm’s reach and build sales in the venues/platform of each consumer’s choice
Create and monitor robust consumer-specific KPIs that demonstrate the truth of our results on all platforms.
Core responsibilities are to expand and improve our website business across all categories as the strategic lead and business owner, and to develop our marketplace strategy so that we can expand our business to more ecommerce channels with clear strategic goals and priorities.
This is what you can score highly with
Bachelor’s degree in Business, Marketing, E-commerce, Digital Media, or related field (MBA or equivalent advanced degree preferred)
7–10+ years of progressive experience in Ecommerce/Digital Marketing, with at least 3–5 years in a senior leadership role managing P&L ownership.
E-commerce Leadership: Proven track record of owning full-funnel ecommerce operations including wholesale, drop ship, marketplaces (Amazon, Walmart, etc.), and D2C channels.
Digital Marketing: Hands-on experience with performance marketing, acquisition, and retention across paid/organic search, social, affiliate, email/SMS, and display.
Data & CRM: Demonstrated ability to build, segment, and leverage consumer data for targeting, lifecycle marketing, and repeat purchase growth.
Experience aligning ecommerce with retail, promotions, and geographic/category pricing strategies.
Revenue Accountability: History of delivering revenue growth, profitability, and strong ROAS while protecting brand equity.
Expertise with Ecommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, or equivalent).
Familiarity with Marketplace management tools and syndication platforms.
Advanced use of Analytics and BI tools (Google Analytics 4, Looker, Tableau, PowerBI).
Knowledge of performance marketing platforms (Meta, Google Ads, Amazon Advertising, TikTok, etc.).
Strong understanding of SEO/SEM, conversion optimization, and A/B testing.
Experience in CRM/Marketing automation platforms (Klaviyo, Salesforce Marketing Cloud, Iterable, etc.).
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Sales, and Analyst
Industries
Manufacturing
Referrals increase your chances of interviewing at Ravensburger North America, Inc. by 2x
#J-18808-Ljbffr