DocuSign
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).
What you’ll do Docusign’s Lifecycle Marketing team is laser‑focused on one goal: ensuring our 1.7M+ customers don’t just purchase Docusign—they actively adopt, engage, and expand their use of our platform.
As Sr. Lifecycle Marketing Manager, you will own strategies and programs that inspire customers to get value from Docusign every day. From onboarding and activation through long‑term engagement, you’ll build journeys and campaigns that drive adoption, deepen product usage, and reduce churn.
In this highly visible, cross‑functional role, you’ll turn business goals into measurable customer outcomes—driving usage, retention, and expansion at scale. You’ll partner closely with Product Growth, Sales‑Led Marketing, Product Marketing, Campaigns, Regional Marketing, Data Science, Customer Success, and Sales to create a seamless customer experience that motivates ongoing engagement and maximizes lifetime value.
This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.
Responsibility
Design, launch, and optimize customer engagement programs across email, in‑product messaging, and guided notifications—driving adoption, ongoing usage, and retention
Bridge Product Led Growth and Sales Led Growth motions, aligning lifecycle strategies to ensure consistency of value delivery across product‑led and sales‑assisted experiences
Partner with regional marketing teams to adapt and promote offers and programs that meet the unique needs of local markets
Leverage data, segmentation, and AI‑driven personalization to create relevant, scalable programs that accelerate adoption and identify expansion opportunities
Translate business goals into customer impact, defining clear KPIs, reporting performance, and communicating progress across the organization
Collaborate cross‑functionally with Product, Growth, Campaigns, Data Science, Support, and Sales to align efforts and amplify results
Hybrid Employee divides their time between in‑office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in‑office expectation)
What you bring Basic
Bachelor’s degree in marketing, business, or related field
8+ years of experience in customer or lifecycle marketing, with a strong focus on adoption, engagement, and retention in B2B SaaS
Proven ability to turn data into action, with a track record of driving measurable improvements in customer usage and retention
Preferred
Deep expertise in lifecycle program design, particularly at the intersection of PLG and SLG channels
Strong command of marketing automation, CRM, and analytics tools to build, execute, and optimize campaigns
Exceptional communication skills and ability to influence across global and regional teams
Strong project management capabilities and comfort operating in fast‑moving, matrixed organizations
Passion for using technology, personalization, and experimentation to drive customer success at scale
Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job‑related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $126,900.00 - $197,800.00 base salary
Illinois, Colorado, Massachusetts and Minnesota: $120,800.00 - $166,100.00 base salary
Washington, Maryland, New Jersey and New York (including NYC metro area): $120,800.00 - $174,525.00 base salary
This role is also eligible for the following:
Bonus: Non‑Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Global benefits
Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events
Life at Docusign Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
Equal Opportunity Employer It’s important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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What you’ll do Docusign’s Lifecycle Marketing team is laser‑focused on one goal: ensuring our 1.7M+ customers don’t just purchase Docusign—they actively adopt, engage, and expand their use of our platform.
As Sr. Lifecycle Marketing Manager, you will own strategies and programs that inspire customers to get value from Docusign every day. From onboarding and activation through long‑term engagement, you’ll build journeys and campaigns that drive adoption, deepen product usage, and reduce churn.
In this highly visible, cross‑functional role, you’ll turn business goals into measurable customer outcomes—driving usage, retention, and expansion at scale. You’ll partner closely with Product Growth, Sales‑Led Marketing, Product Marketing, Campaigns, Regional Marketing, Data Science, Customer Success, and Sales to create a seamless customer experience that motivates ongoing engagement and maximizes lifetime value.
This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.
Responsibility
Design, launch, and optimize customer engagement programs across email, in‑product messaging, and guided notifications—driving adoption, ongoing usage, and retention
Bridge Product Led Growth and Sales Led Growth motions, aligning lifecycle strategies to ensure consistency of value delivery across product‑led and sales‑assisted experiences
Partner with regional marketing teams to adapt and promote offers and programs that meet the unique needs of local markets
Leverage data, segmentation, and AI‑driven personalization to create relevant, scalable programs that accelerate adoption and identify expansion opportunities
Translate business goals into customer impact, defining clear KPIs, reporting performance, and communicating progress across the organization
Collaborate cross‑functionally with Product, Growth, Campaigns, Data Science, Support, and Sales to align efforts and amplify results
Hybrid Employee divides their time between in‑office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in‑office expectation)
What you bring Basic
Bachelor’s degree in marketing, business, or related field
8+ years of experience in customer or lifecycle marketing, with a strong focus on adoption, engagement, and retention in B2B SaaS
Proven ability to turn data into action, with a track record of driving measurable improvements in customer usage and retention
Preferred
Deep expertise in lifecycle program design, particularly at the intersection of PLG and SLG channels
Strong command of marketing automation, CRM, and analytics tools to build, execute, and optimize campaigns
Exceptional communication skills and ability to influence across global and regional teams
Strong project management capabilities and comfort operating in fast‑moving, matrixed organizations
Passion for using technology, personalization, and experimentation to drive customer success at scale
Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job‑related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $126,900.00 - $197,800.00 base salary
Illinois, Colorado, Massachusetts and Minnesota: $120,800.00 - $166,100.00 base salary
Washington, Maryland, New Jersey and New York (including NYC metro area): $120,800.00 - $174,525.00 base salary
This role is also eligible for the following:
Bonus: Non‑Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Global benefits
Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events
Life at Docusign Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
Equal Opportunity Employer It’s important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
#J-18808-Ljbffr