Bumble Inc.
Join to apply for the
Associate Director of City Marketing
role at
Bumble Inc.
Base pay range $129,000.00/yr - $160,000.00/yr
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).
WHAT YOU WILL DO
Strategic Leadership
Work with the Senior Director, Americas Marketing to implement the US City Marketing strategy, driving favorability and making Bumble the dating app across key cities.
Reach Gen Z through always-on and opportunistic marketing programs, including always-on events strategy and tentpole experiential moments.
Lead a team of city managers across 10-15 markets. Maintains pulse on trends, identifying of-the-moment opportunities to strengthen and innovate marketing efforts and local partnerships.
Team & Program Management
Manage and coach a team of City Managers, overseeing City Marketing programs to ensure impactful execution and brand alignment.
Establish and maintain project plans for City Marketing, formally tracking progress toward objectives.
Develop localized strategies and toolkits to help drive efficient activation of the Bumble Date brand across the US, working closely with cross-functional teams on activation, amplification and measurement.
Program Execution & Innovation
Plan, manage, and scale live events designed to foster peer-to-peer networking and create memorable moments.
Identify and secure strategic partnerships, experiential events, and guerrilla marketing opportunities that align with Bumble’s brand values and drive user acquisition.
Oversee agency relationships for localized experiential activations, managing RFP process, overseeing creative development, and supporting on-the-ground execution.
Oversee event production and design, ensuring alignment with the Bumble brand and business goals including venue research and selection, invitations and event registration, collateral production, on-site execution, and content capture.
Data-Driven Insights
Leverage data to generate actionable insights, analyzing RSVPs, attendance, CRM, and brand health metrics to support program innovation and evolution. Test, track and measure campaign success, working with self-serve dashboards and internal and external research partners. Understand and track trends to optimize marketing program efforts.
Operational Excellence
Serve as budget holder, maintaining strong operational best practices and liaising with FP&A.
Oversee contracting for partners, vendors, and experiential agency partners.
Collate initiative recaps, creating compelling executive presentations and reports that showcase impact of localized efforts.
Create and execute comprehensive project timelines, trackers, and budgets.
Collaboration & Relationship Building
Build and maintain collaborative partnerships with internal teams, partnering closely with cross-functional teams to ensure alignment and program success.
KEY SKILLS
Candidate should have extensive experience in managing and executing experiential activations.
Experienced team leader, with an ambition to develop and nurture individual development.
Creative and innovative, with a finger on the pulse on US culture and best in class brand and experiential marketing.
Strong budget, project management and stakeholder management skills.
Experience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy.
Excellent communication, presentation, leadership and interpersonal skills.
Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions.
A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight.
Comfortable working within a lean team and getting stuck in on project execution.
About Us
Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests.
AI in Bumble Hiring
At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.
#J-18808-Ljbffr
Associate Director of City Marketing
role at
Bumble Inc.
Base pay range $129,000.00/yr - $160,000.00/yr
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).
WHAT YOU WILL DO
Strategic Leadership
Work with the Senior Director, Americas Marketing to implement the US City Marketing strategy, driving favorability and making Bumble the dating app across key cities.
Reach Gen Z through always-on and opportunistic marketing programs, including always-on events strategy and tentpole experiential moments.
Lead a team of city managers across 10-15 markets. Maintains pulse on trends, identifying of-the-moment opportunities to strengthen and innovate marketing efforts and local partnerships.
Team & Program Management
Manage and coach a team of City Managers, overseeing City Marketing programs to ensure impactful execution and brand alignment.
Establish and maintain project plans for City Marketing, formally tracking progress toward objectives.
Develop localized strategies and toolkits to help drive efficient activation of the Bumble Date brand across the US, working closely with cross-functional teams on activation, amplification and measurement.
Program Execution & Innovation
Plan, manage, and scale live events designed to foster peer-to-peer networking and create memorable moments.
Identify and secure strategic partnerships, experiential events, and guerrilla marketing opportunities that align with Bumble’s brand values and drive user acquisition.
Oversee agency relationships for localized experiential activations, managing RFP process, overseeing creative development, and supporting on-the-ground execution.
Oversee event production and design, ensuring alignment with the Bumble brand and business goals including venue research and selection, invitations and event registration, collateral production, on-site execution, and content capture.
Data-Driven Insights
Leverage data to generate actionable insights, analyzing RSVPs, attendance, CRM, and brand health metrics to support program innovation and evolution. Test, track and measure campaign success, working with self-serve dashboards and internal and external research partners. Understand and track trends to optimize marketing program efforts.
Operational Excellence
Serve as budget holder, maintaining strong operational best practices and liaising with FP&A.
Oversee contracting for partners, vendors, and experiential agency partners.
Collate initiative recaps, creating compelling executive presentations and reports that showcase impact of localized efforts.
Create and execute comprehensive project timelines, trackers, and budgets.
Collaboration & Relationship Building
Build and maintain collaborative partnerships with internal teams, partnering closely with cross-functional teams to ensure alignment and program success.
KEY SKILLS
Candidate should have extensive experience in managing and executing experiential activations.
Experienced team leader, with an ambition to develop and nurture individual development.
Creative and innovative, with a finger on the pulse on US culture and best in class brand and experiential marketing.
Strong budget, project management and stakeholder management skills.
Experience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy.
Excellent communication, presentation, leadership and interpersonal skills.
Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions.
A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight.
Comfortable working within a lean team and getting stuck in on project execution.
About Us
Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests.
AI in Bumble Hiring
At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.
#J-18808-Ljbffr