Under Armour
Lead, Social and Marketplace Commerce
Under Armour, Baltimore, Maryland, United States, 21276
Overview
Lead, Social/ Dropship Commerce role at Under Armour. The Lead is responsible for leading Under Armour’s strategy and execution in emerging social commerce platforms, including TikTok Shop and Instagram Shopping, as well as accelerating momentum with dropship partners. This role will drive growth by curating exclusive product offerings, optimizing platform performance, and aligning cross-functional partners to deliver a compelling consumer experience. The position serves as a catalyst for innovation within Digital Commerce and plays a key role in shaping the future of how athletes discover and shop the brand. Responsibilities
Define and evolve the strategic roadmap for Social Commerce, ensuring alignment with broader Digital Commerce goals and unlocking new revenue streams. Merchandise and optimize shop destinations and landing pages within TikTok, Instagram, and similar platforms to reflect Under Armour’s brand and deliver seamless consumer experiences. Optimize the Dropship business by curating assortments, aligning marketing activations, and identifying trends across the digital ecosystem. Identify and drive growth initiatives, including exclusive product drops, innovative content strategies, and platform partnerships. Champion the Social / Dropship channel internally, aligning cross-functional partners across Brand, Merchandising, Planning, Operations, and Digital Product teams. Collaborate with engineering, supply chain, and operations on Social Commerce to ensure platform capability, fulfillment readiness, and inventory availability. Lead testing and learning initiatives to explore new formats and consumer journeys, driving innovation within the channel. Analyze channel KPIs (GMV, ROAS, CPA, conversion) and translate insights into data-informed strategies for performance optimization. Qualifications
Bachelor’s degree in Business, Marketing, Communications, or related field 8+ years in digital commerce, revenue operations, or social commerce strategy Deep understanding of TikTok Shop, Instagram Shopping, and social platform ecosystems Proven success scaling new digital channels Analytical, data-driven mindset Strong cross-functional influence and collaboration skills Experience in consumer products, performance brands, or apparel preferred Strategic thinking Trend awareness Data interpretation and reporting Project and stakeholder management Innovation and agility in fast-moving environments Workplace Location
Location: Baltimore office within commuting distance. Work Schedule: Hybrid work schedule, 4 days in-office per week. Relocation
No relocation provided Base Compensation
$89,296.00 - $122,782.00 USD Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range is based on relevant knowledge, skills and experience. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package. Benefits & Perks
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community Under Armour Merchandise Discounts Competitive 401(k) plan matching Maternity and Parental Leave for eligible and FMLA-eligible teammates Health & fitness benefits, discounts and resources to promote physical activity and well-being Our Commitment to Equal Opportunity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
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Lead, Social/ Dropship Commerce role at Under Armour. The Lead is responsible for leading Under Armour’s strategy and execution in emerging social commerce platforms, including TikTok Shop and Instagram Shopping, as well as accelerating momentum with dropship partners. This role will drive growth by curating exclusive product offerings, optimizing platform performance, and aligning cross-functional partners to deliver a compelling consumer experience. The position serves as a catalyst for innovation within Digital Commerce and plays a key role in shaping the future of how athletes discover and shop the brand. Responsibilities
Define and evolve the strategic roadmap for Social Commerce, ensuring alignment with broader Digital Commerce goals and unlocking new revenue streams. Merchandise and optimize shop destinations and landing pages within TikTok, Instagram, and similar platforms to reflect Under Armour’s brand and deliver seamless consumer experiences. Optimize the Dropship business by curating assortments, aligning marketing activations, and identifying trends across the digital ecosystem. Identify and drive growth initiatives, including exclusive product drops, innovative content strategies, and platform partnerships. Champion the Social / Dropship channel internally, aligning cross-functional partners across Brand, Merchandising, Planning, Operations, and Digital Product teams. Collaborate with engineering, supply chain, and operations on Social Commerce to ensure platform capability, fulfillment readiness, and inventory availability. Lead testing and learning initiatives to explore new formats and consumer journeys, driving innovation within the channel. Analyze channel KPIs (GMV, ROAS, CPA, conversion) and translate insights into data-informed strategies for performance optimization. Qualifications
Bachelor’s degree in Business, Marketing, Communications, or related field 8+ years in digital commerce, revenue operations, or social commerce strategy Deep understanding of TikTok Shop, Instagram Shopping, and social platform ecosystems Proven success scaling new digital channels Analytical, data-driven mindset Strong cross-functional influence and collaboration skills Experience in consumer products, performance brands, or apparel preferred Strategic thinking Trend awareness Data interpretation and reporting Project and stakeholder management Innovation and agility in fast-moving environments Workplace Location
Location: Baltimore office within commuting distance. Work Schedule: Hybrid work schedule, 4 days in-office per week. Relocation
No relocation provided Base Compensation
$89,296.00 - $122,782.00 USD Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range is based on relevant knowledge, skills and experience. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package. Benefits & Perks
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community Under Armour Merchandise Discounts Competitive 401(k) plan matching Maternity and Parental Leave for eligible and FMLA-eligible teammates Health & fitness benefits, discounts and resources to promote physical activity and well-being Our Commitment to Equal Opportunity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
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