AbbVie
Senior Campaign Operations Project Manager
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. Company Description : AbbVie strives to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. Job Description : The
Senior Campaign Operations Project Manager
is part of the AbbVie Digital Lab team and will be responsible for playing an integral part of the Consumer CRM team to lead day-to-day management, execution, and delivery of CRM projects across AbbVie’s consumer commercial brands. The Senior Campaign Operations Project Manager is responsible for a key franchise group (e.g., Immunology) and leads consumer brand team marketing initiatives, supporting cross-functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns. Responsibilities : Responsible for day-to-day management and oversight of highly complex brand CRM engagements. Learn the business for the respective therapeutic areas/brands. Effectively work with multiple departments and agencies throughout project development and implementation. Responsible for leading and managing junior team members’ day-to-day work and performing QA of their programs. Proactively manage workload and continuously look for ways to improve brand campaigns. Develop and maintain project documents, timelines, proofing checklists and status reports. Partner with cross-functional/agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns. Document change requests, notify the team, and understand timeline implications. Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership. Identify any issues or concerns, the team has with cross-functional and agency partners. Monitor campaign performance and proactively provide recommendations to drive an increase in engagement. Own and manage the planning process with brands, internal cross-functional teams, and their respective agency partners. Keep abreast of 1:1 marketing and email industry best practices and new technology. Key AbbVie Leadership Competencies : Positive “all for one” approach to team deliverables and priorities. Builds strong relationships to enable higher performance. Learns, fast, grasps the “essence” and can change course quickly where indicated. Raise the bar and is never satisfied with the status quo. Creates a learning environment and open to suggestions. Embraces the ideas of others, nurtures innovation and manages innovation to reality. Qualifications : Bachelor’s degree in business or marketing or equivalent experience. 5-8 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience. Minimum of 5 years of hands-on work experience in client service, account or response management discipline. Must have expert level understanding of managing requirements gathering for omnichannel marketing campaign processes. Digital marketing or interactive agency experience is a plus. Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Track record of working across an organization to get things done. Excellent written, verbal, and interpersonal communication skills. Analytical ability to identify optimization opportunities and resolve/clarify program related issues. Enthusiastic, solution-oriented attitude in accepting work/new challenges. Exceptional knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook. Ability to work independently without day-to-day supervision. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. Company Description : AbbVie strives to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. Job Description : The
Senior Campaign Operations Project Manager
is part of the AbbVie Digital Lab team and will be responsible for playing an integral part of the Consumer CRM team to lead day-to-day management, execution, and delivery of CRM projects across AbbVie’s consumer commercial brands. The Senior Campaign Operations Project Manager is responsible for a key franchise group (e.g., Immunology) and leads consumer brand team marketing initiatives, supporting cross-functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns. Responsibilities : Responsible for day-to-day management and oversight of highly complex brand CRM engagements. Learn the business for the respective therapeutic areas/brands. Effectively work with multiple departments and agencies throughout project development and implementation. Responsible for leading and managing junior team members’ day-to-day work and performing QA of their programs. Proactively manage workload and continuously look for ways to improve brand campaigns. Develop and maintain project documents, timelines, proofing checklists and status reports. Partner with cross-functional/agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns. Document change requests, notify the team, and understand timeline implications. Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership. Identify any issues or concerns, the team has with cross-functional and agency partners. Monitor campaign performance and proactively provide recommendations to drive an increase in engagement. Own and manage the planning process with brands, internal cross-functional teams, and their respective agency partners. Keep abreast of 1:1 marketing and email industry best practices and new technology. Key AbbVie Leadership Competencies : Positive “all for one” approach to team deliverables and priorities. Builds strong relationships to enable higher performance. Learns, fast, grasps the “essence” and can change course quickly where indicated. Raise the bar and is never satisfied with the status quo. Creates a learning environment and open to suggestions. Embraces the ideas of others, nurtures innovation and manages innovation to reality. Qualifications : Bachelor’s degree in business or marketing or equivalent experience. 5-8 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience. Minimum of 5 years of hands-on work experience in client service, account or response management discipline. Must have expert level understanding of managing requirements gathering for omnichannel marketing campaign processes. Digital marketing or interactive agency experience is a plus. Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Track record of working across an organization to get things done. Excellent written, verbal, and interpersonal communication skills. Analytical ability to identify optimization opportunities and resolve/clarify program related issues. Enthusiastic, solution-oriented attitude in accepting work/new challenges. Exceptional knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook. Ability to work independently without day-to-day supervision. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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