DIGITAL STRATEGIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. GDM (Gray Digital Media) is a fast-growing digital agency that helps clients connect, grow, and thrive through innovative marketing solutions. We combine digital strategy, data-driven insights, and creative execution to deliver measurable results. We are building a GDM Strategy team and hiring a Digital Strategist to join us. This front-line role is for a strategic digital thinker who makes what we have to offer at GDM simple, clear, and actionable — from digital products and platforms (Google Ads, Meta, GA4, Wide Orbit, OMS) to attribution and ROI reporting. As a Strategist at Gray Digital Media, you'll be a strategic digital thinker who makes what we have to offer at GDM simple, clear, and actionable. In this front-line role, you will provide the expertise and guidance that empower client-facing teams to have stronger conversations, confidently recommend solutions, and show the real impact of digital advertising. Duties/Responsibilities include, but are not limited to: Act as a subject matter expert on GDM's digital suite of products, platforms, and attribution tools. Provide client-facing teams with strategic guidance, talking points, and best practices to address evolving client needs. Translate technical product features and performance data into clear, business-focused value propositions. Deliver reporting and attribution insights that connect digital activity to ROI and measurable results. Stay current on digital trends and tools to provide client-facing teams with the latest industry information. Support platform access, campaign tracking, and implementation where technical expertise is required. Qualifications/Requirements: Bachelor's degree in marketing, communications, or a related field. 2+ years of experience in digital media, digital marketing strategy, or client solutions. Proficiency in, or the ability to quickly learn, Gray systems such as Wide Orbit, OMS, BI Tools) and digital platforms (Google Ads, DSPs, Meta Ads Manager, etc.). Strong communication skills, with the ability to translate technical and operational information into clear, client-ready insights. Skilled at bridging technical detail to business context to help teams position solutions effectively. Understanding of attribution models, ROI reporting, and performance measurement. Highly motivated, proactive, and collaborative. Preferred Skills: Familiarity with OMS and/or CRM tools. Strong knowledge of Google Analytics (GA4), Google Tag Manager, and attribution reporting. Prior experience supporting client-facing teams is a plus. Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

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