Peaksware Holdings, LLC
Account Executive - MakeMusic
Peaksware Holdings, LLC, Louisville, Colorado, United States, 80028
Company Overview
Help Shape the Future of Music Creation and Education at MakeMusic. At MakeMusic, we believe music has the power to inspire, connect, and transform lives. For over three decades, we’ve been at the forefront of music technology, building tools that help musicians compose, teach, learn, and perform. Our products are trusted by Grammy‑winning composers, world‑class educators, and students in classrooms and homes around the globe. With MakeMusic Cloud, we’ve reimagined music practice for the digital age by offering students real‑time feedback, access to an extensive repertoire library, and seamless tools for educators to track progress and personalize instruction. As part of the Peaksware portfolio—consisting of brands such as TrainingPeaks, Alfred Music, and TrainHeroic—we are united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.
Role Overview As an Account Executive, you will play a crucial role in accelerating revenue and business growth in the music education marketplace. Leveraging your knowledge of the music education sector, you will identify potential customers (Music Teachers & Fine Arts stakeholders) and build meaningful relationships with them. You will develop a deep understanding of their needs and desired outcomes and utilize your product expertise to successfully overcome doubts and obstacles, converting prospects into paying customers. This position sits directly with the Sales team, working closely with Customer Support, Customer Success, Marketing, and Product teams, and reports to the Manager of Sales.
Core Functions
Identify and prioritize target K‑12 schools and districts with music programs, leveraging market research and industry insights.
Work closely with the Business Development Team to develop a sales pipeline from prospective new accounts.
Initiate and maintain contact with prospects through phone calls, emails, meetings, and other communication channels.
Make outbound calls, conduct product demos, and visit pre‑selected strategic target customers to increase sales.
Educate prospects on our products, services, and specific benefits.
Handle objections and identify opportunities to demonstrate value to prospects.
Manage the full sales cycle from lead generation and cold prospecting to negotiations and closing.
Other Responsibilities
Meet or exceed monthly, quarterly, and annual sales quotas and targets.
Provide clear and accurate visibility into pipeline performance, increasing revenue forecast accuracy.
Develop and maintain strong product knowledge, continually learning new features and translating changes to value propositions.
Gather and provide feedback from prospects internally to advocate for changes that meet customer needs.
Effectively manage your sales pipeline by keeping detailed records of customer information and interactions in CRM.
Seamlessly transition paying customers to Customer Success.
Requirements Required Qualifications
1‑3 years experience in a SaaS sales capacity.
Experience as a music educator or equivalent experience in music SaaS sales.
Proficient problem‑solving and critical thinking skills with a bias toward making data‑driven decisions.
Strong negotiation and influencing skills, results‑driven.
Strong communication and interpersonal skills in both written and verbal mediums.
Strong organizational skills—able to prioritize tasks and manage multiple projects simultaneously.
Self‑starter with proven ownership of assignments in a fast‑paced environment.
Growth mindset: track record of learning from mistakes, finding opportunity in challenges, and dedication to continuous improvement.
Desired Qualifications
Familiarity with MakeMusic Cloud (formerly SmartMusic).
Working knowledge of CRM tools.
Familiarity with Google Suite.
Compensation The annual salary range for this role in Colorado is $48,548 – $80,914. Final compensation will be determined by relevant experience, skills, and certifications. This role is eligible for variable compensation including bonus.
Benefits and Perks Health
Comprehensive health benefits including medical, dental, vision; HSAs, FSAs, paid parental leave; and an employee assistance program.
Optional Accident & Critical Illness insurance and Hospital Indemnity coverage.
Disability and Life
Short‑term and long‑term disability, basic life insurance, and AD&D.
Supplemental life insurance for employee, spouse, and/or child.
Additional
401(k) with company match.
12 paid holidays annually and discretionary flexible time off; employees receive free access to our products, corporate discounts, and professional development resources.
Access to the Performance and Recovery Center (PARC), our on‑site fitness facility, and staff lockers/shower areas.
Secure indoor bike storage and e‑bike access exclusively for Peaksware employees.
On‑site Music and Podcast Studio access.
Contact For reasonable accommodations or to inquire about this position, please contact careers@peaksware.com.
Work Environment This job operates in a professional office environment that is well‑lit, heated, and/or air‑conditioned with adequate ventilation and moderate noise levels. Employees routinely use standard office equipment such as computers, phones, photocopiers, and filing cabinets. All employees must comply with all safety policies, practice, and procedures and report unsafe activities to manager or Human Resources.
Physical Demands Typical duties include sitting, moving about the facility, using hands to handle or feel, speaking by expressing ideas verbally, and hearing. Employees occasionally stand, walk, and reach with hands and arms, and must occasionally lift and/or move up to 10 pounds. Specific vision abilities required: close, distance, color, peripheral, depth perception, and ability to adjust focus.
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Role Overview As an Account Executive, you will play a crucial role in accelerating revenue and business growth in the music education marketplace. Leveraging your knowledge of the music education sector, you will identify potential customers (Music Teachers & Fine Arts stakeholders) and build meaningful relationships with them. You will develop a deep understanding of their needs and desired outcomes and utilize your product expertise to successfully overcome doubts and obstacles, converting prospects into paying customers. This position sits directly with the Sales team, working closely with Customer Support, Customer Success, Marketing, and Product teams, and reports to the Manager of Sales.
Core Functions
Identify and prioritize target K‑12 schools and districts with music programs, leveraging market research and industry insights.
Work closely with the Business Development Team to develop a sales pipeline from prospective new accounts.
Initiate and maintain contact with prospects through phone calls, emails, meetings, and other communication channels.
Make outbound calls, conduct product demos, and visit pre‑selected strategic target customers to increase sales.
Educate prospects on our products, services, and specific benefits.
Handle objections and identify opportunities to demonstrate value to prospects.
Manage the full sales cycle from lead generation and cold prospecting to negotiations and closing.
Other Responsibilities
Meet or exceed monthly, quarterly, and annual sales quotas and targets.
Provide clear and accurate visibility into pipeline performance, increasing revenue forecast accuracy.
Develop and maintain strong product knowledge, continually learning new features and translating changes to value propositions.
Gather and provide feedback from prospects internally to advocate for changes that meet customer needs.
Effectively manage your sales pipeline by keeping detailed records of customer information and interactions in CRM.
Seamlessly transition paying customers to Customer Success.
Requirements Required Qualifications
1‑3 years experience in a SaaS sales capacity.
Experience as a music educator or equivalent experience in music SaaS sales.
Proficient problem‑solving and critical thinking skills with a bias toward making data‑driven decisions.
Strong negotiation and influencing skills, results‑driven.
Strong communication and interpersonal skills in both written and verbal mediums.
Strong organizational skills—able to prioritize tasks and manage multiple projects simultaneously.
Self‑starter with proven ownership of assignments in a fast‑paced environment.
Growth mindset: track record of learning from mistakes, finding opportunity in challenges, and dedication to continuous improvement.
Desired Qualifications
Familiarity with MakeMusic Cloud (formerly SmartMusic).
Working knowledge of CRM tools.
Familiarity with Google Suite.
Compensation The annual salary range for this role in Colorado is $48,548 – $80,914. Final compensation will be determined by relevant experience, skills, and certifications. This role is eligible for variable compensation including bonus.
Benefits and Perks Health
Comprehensive health benefits including medical, dental, vision; HSAs, FSAs, paid parental leave; and an employee assistance program.
Optional Accident & Critical Illness insurance and Hospital Indemnity coverage.
Disability and Life
Short‑term and long‑term disability, basic life insurance, and AD&D.
Supplemental life insurance for employee, spouse, and/or child.
Additional
401(k) with company match.
12 paid holidays annually and discretionary flexible time off; employees receive free access to our products, corporate discounts, and professional development resources.
Access to the Performance and Recovery Center (PARC), our on‑site fitness facility, and staff lockers/shower areas.
Secure indoor bike storage and e‑bike access exclusively for Peaksware employees.
On‑site Music and Podcast Studio access.
Contact For reasonable accommodations or to inquire about this position, please contact careers@peaksware.com.
Work Environment This job operates in a professional office environment that is well‑lit, heated, and/or air‑conditioned with adequate ventilation and moderate noise levels. Employees routinely use standard office equipment such as computers, phones, photocopiers, and filing cabinets. All employees must comply with all safety policies, practice, and procedures and report unsafe activities to manager or Human Resources.
Physical Demands Typical duties include sitting, moving about the facility, using hands to handle or feel, speaking by expressing ideas verbally, and hearing. Employees occasionally stand, walk, and reach with hands and arms, and must occasionally lift and/or move up to 10 pounds. Specific vision abilities required: close, distance, color, peripheral, depth perception, and ability to adjust focus.
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