CDP Audience Lead: Hybrid

You must be able to work onsite in Ann Harbor Michigan. This is a hybrid role. Responsibilities Design and present technical solution with all data ingestion, transformation and scheduling to review and sign-off with Client. Analyze customer use cases, available data to prepare for automated and ongoing data ingestion to meet customer requirements. Ensures agreement of requirements, Merkle policies, and industry best practices Creates solution design options based on requirements and the standards, patterns and procedures of the Client. Architect data feeds, design platform configurations and components needed to run complex automated campaigns. Identifies CDP enhancements, extending frameworks and incorporating new ideas Creates necessary workflows to extract data, transform the data and load the data into CDP Data Transformation and ETL through custom development and automated solution Data Ingestion through custom development to meet Client requirements Streaming: Architect and develop ongoing solutions to ingest customer data in more real-time using streaming technology Batch: Architect and develop ongoing solutions to automate batch ingestion for AEP customers Deploys final solution to a production environment (or Client end-state environment) Identifies and resolve issues related to overall platform performance from data ingestion to data distribution Identifies, creates, enhances internal systems and services based on recurring client requests and evolving industry standards Post-Deployment, may provide ongoing maintenance and support of solution and knowledge transfer to appointed team Qualifications 3+ years of hands-on experience with CDP’s and zero-copy solutions such as Hightouch, Messagegears, Treasure Data, or Adobe RT-CDP Experience working with Identity Resolution and / or AI Decisioning platforms Experience working in an agency or consulting company across multiple industries. Keeps current on market tends ever-shifting industry. Successful experience collaborating on large, complex deals and leading teams. Personal technical credibility, through direct experience of leading and inspiring teams (directly or indirectly) on main technologies and best practices Experience with activation platforms and concepts (e.g. Salesforce Marketing Cloud) Effectively works independently and under guidance. Experience with data security/privacy best practices Solid communication skills and client awareness Platform architecture with focus on data ingress and egress Relational database concepts, with exposure to SQL Scripting and query development Additional information The annual salary range for this position is $94,000 - $152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com . #LI-JH2 #hybrid #LI-hybrid Beware of Job Scams

We are aware of several scams targeting job seekers and candidates. Please be vigilant. All communication throughout the recruitment process will be from an official member of the dentsu recruitment team, using corporate email addresses (e.g., @dentsu.com or @merkle.com). We will never ask you to send money or vouchers to secure employment. If you suspect you have been a victim of a scam, please report the incident to your bank, local police, or fraud protection authority immediately. Additionally, you can report the scam to us at jobfraud@dentsu.com so we can take appropriate action to request the website is taken down. Please note that Merkle and dentsu are not responsible for any losses incurred as a result of these scams. We advise all individuals to exercise caution and verify the authenticity of any job offers or communications received.

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