The Lede Company
PR Sr. Account Manager, Fashion + Lifestyle ,
The Lede Company, New York, New York, us, 10261
Overview
The Senior Account Manager will oversee and execute key priorities for clients in the lifestyle and fashion sectors. This role involves generating targeted media outreach to drive communications and media awareness through editorial placements (long and short lead), social media engagement, influencer partnerships, and high-impact PR strategies for product launches and events. The SAM will collaborate cross-functionally with team members and work closely with clients to ensure alignment on key initiatives. They will be responsible for managing multiple projects simultaneously while delivering strategies that meet or exceed communication goals and lead targets.
Responsibilities
Manage approximately 5 - 8 accounts and projects
Consistently pitch and secure media coverage on behalf of clients
Write, proof and edit a variety of PR and marketing materials
Develop compelling stories and draft compelling narratives on behalf of clients
Lead client communications, programs and campaigns from planning to execution within the specified budget
Pull and collaborate with other divisions across the agency to ensure the client is getting access to the agency’s network-wide expertise
Deliver strong media coverage consistently producing high quality internal and external communications content
Grow and nurture connections with leading and emerging editorial talents
Develop press relationships and manage contacts with key commentators, industry spokespeople and lifestyle and fashion influencers
Oversee junior staff to review client agendas, recap reports and clips
Provide strategic counsel in collaboration with the account leadership as needed
Work in-office a minimum of 3 days per week
Qualifications
Bachelor's degree in related field
5 - 7 years of PR agency experience working with fashion and lifestyle brands
Comprehensive knowledge of the lifestyle and fashion industries, including trends and market dynamics
Demonstrated success in securing impactful media placements
Strong networking abilities with a proven capacity to build relationships with key influencers, media, and industry leaders
Exceptional project management skills, with a focus on organization and strategic planning
Superior written, verbal, and presentation communication skills
Excellent interpersonal abilities to foster collaboration and maintain strong professional relationships
The Ideal Candidate
High energy, enthusiastic individual with a passion for communications and PR
Results oriented
Strong project management skills, ability to multitask, excellent time management and organization
Outstanding written and oral communications abilities; highly comfortable public speaker
Thrives in a fast-paced environment
Exceptional relationship-building skills, collaborative, able to work well with others
Comfortable in a start-up environment
Ability to travel for client meetings and events; approximately 15 - 20%
About The Lede Company The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and deliver results.
Equal Opportunity The Lede Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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Responsibilities
Manage approximately 5 - 8 accounts and projects
Consistently pitch and secure media coverage on behalf of clients
Write, proof and edit a variety of PR and marketing materials
Develop compelling stories and draft compelling narratives on behalf of clients
Lead client communications, programs and campaigns from planning to execution within the specified budget
Pull and collaborate with other divisions across the agency to ensure the client is getting access to the agency’s network-wide expertise
Deliver strong media coverage consistently producing high quality internal and external communications content
Grow and nurture connections with leading and emerging editorial talents
Develop press relationships and manage contacts with key commentators, industry spokespeople and lifestyle and fashion influencers
Oversee junior staff to review client agendas, recap reports and clips
Provide strategic counsel in collaboration with the account leadership as needed
Work in-office a minimum of 3 days per week
Qualifications
Bachelor's degree in related field
5 - 7 years of PR agency experience working with fashion and lifestyle brands
Comprehensive knowledge of the lifestyle and fashion industries, including trends and market dynamics
Demonstrated success in securing impactful media placements
Strong networking abilities with a proven capacity to build relationships with key influencers, media, and industry leaders
Exceptional project management skills, with a focus on organization and strategic planning
Superior written, verbal, and presentation communication skills
Excellent interpersonal abilities to foster collaboration and maintain strong professional relationships
The Ideal Candidate
High energy, enthusiastic individual with a passion for communications and PR
Results oriented
Strong project management skills, ability to multitask, excellent time management and organization
Outstanding written and oral communications abilities; highly comfortable public speaker
Thrives in a fast-paced environment
Exceptional relationship-building skills, collaborative, able to work well with others
Comfortable in a start-up environment
Ability to travel for client meetings and events; approximately 15 - 20%
About The Lede Company The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and deliver results.
Equal Opportunity The Lede Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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