Burson
Overview
As a
Senior Account Executive
on our growing US Technology team, you\'ll play a key role in crafting and executing impactful reputation communications strategies and programs for both established brands and disruptive startups. We are seeking a strategic and creative individual with a deep understanding of the technology landscape and a passion for media relations. If you\'re obsessed with all things tech, love a good challenge, and want to be part of a growing and collaborative team, Burson\'s US Technology practice is the place for you! We are part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram. Responsibilities
Manage day-to-day client activities, serving as the primary point of contact for assigned projects and ensuring timely execution of program elements. Develop and implement integrated communications programs, including media relations, thought leadership, and product launches, in collaboration with account leads. Cultivate and manage relationships with key media contacts in the technology industry, securing impactful coverage for clients. Lead research and analysis of industry trends to identify proactive storytelling opportunities and position clients as thought leaders. Develop high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills. Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations. Supervise junior team members\' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients. Experience & Qualifications
4+ years of experience working in public relations, with a strong focus on the technology industry. Past experience working with at least two of the following: consumer electronics, semiconductors, automotive technology, or AI-related clients. Experience with device and hardware introductions and product review programs. Past experience with CES-related program management, brand and product activations, media relations. A genuine passion for technology and ability to "+geek out+". Proven media relations skills and established relationships with relevant journalists. Excellent written and verbal communication skills, with a keen eye for detail, allowing you to craft compelling narratives and deliver impactful presentations. Exceptional organizational skills and a meticulous attention to detail, ensuring flawless execution of client projects. A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues. A highly collaborative spirit and a passion for mentoring and guiding junior team members, fostering a positive and supportive team environment. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Strong strategic thinking and problem-solving abilities. Experience mentoring and guiding junior team members. About Burson & Diversity
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome. The base salary for this position at the time of this posting may range between: $40,000—$85,000 USD. Work Environment & Hiring Process
We embrace a hybrid work model with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. When you click the "Submit Application" button below, this will send any information you add below to Burson. Read our Recruitment Privacy Policy and California Recruitment Privacy Notice for details on data handling.
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As a
Senior Account Executive
on our growing US Technology team, you\'ll play a key role in crafting and executing impactful reputation communications strategies and programs for both established brands and disruptive startups. We are seeking a strategic and creative individual with a deep understanding of the technology landscape and a passion for media relations. If you\'re obsessed with all things tech, love a good challenge, and want to be part of a growing and collaborative team, Burson\'s US Technology practice is the place for you! We are part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram. Responsibilities
Manage day-to-day client activities, serving as the primary point of contact for assigned projects and ensuring timely execution of program elements. Develop and implement integrated communications programs, including media relations, thought leadership, and product launches, in collaboration with account leads. Cultivate and manage relationships with key media contacts in the technology industry, securing impactful coverage for clients. Lead research and analysis of industry trends to identify proactive storytelling opportunities and position clients as thought leaders. Develop high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills. Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations. Supervise junior team members\' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients. Experience & Qualifications
4+ years of experience working in public relations, with a strong focus on the technology industry. Past experience working with at least two of the following: consumer electronics, semiconductors, automotive technology, or AI-related clients. Experience with device and hardware introductions and product review programs. Past experience with CES-related program management, brand and product activations, media relations. A genuine passion for technology and ability to "+geek out+". Proven media relations skills and established relationships with relevant journalists. Excellent written and verbal communication skills, with a keen eye for detail, allowing you to craft compelling narratives and deliver impactful presentations. Exceptional organizational skills and a meticulous attention to detail, ensuring flawless execution of client projects. A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues. A highly collaborative spirit and a passion for mentoring and guiding junior team members, fostering a positive and supportive team environment. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Strong strategic thinking and problem-solving abilities. Experience mentoring and guiding junior team members. About Burson & Diversity
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome. The base salary for this position at the time of this posting may range between: $40,000—$85,000 USD. Work Environment & Hiring Process
We embrace a hybrid work model with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. When you click the "Submit Application" button below, this will send any information you add below to Burson. Read our Recruitment Privacy Policy and California Recruitment Privacy Notice for details on data handling.
#J-18808-Ljbffr