Walmart
(USA) Senior Manager, Business Analysis and Insights
Walmart, Bentonville, Arkansas, United States, 72712
Position Summary
Build the new Marketing Intelligence function at Sam’s Club. As one of two Senior Managers, you’ll lead the brand strategy & marketing intelligence pillar from Bentonville, AR—turning a high volume of marketing activity into a single, trusted story of how our work drives outcomes. You’ll connect brand and performance marketing to member growth, revenue, and brand health, creating a measurement system that ladders up to business objectives. Partnering with strong data teams and media partners, you’ll leverage AI to accelerate insights, optimize paid media, and guide investment decisions that move the business. What you'll do
Map & Align
Inventory channels, campaigns, metrics, and data sources across brand and performance marketing. Define an
outcomes tree
that ties activities to business KPIs (member growth, revenue, LTV, traffic, conversion, brand health). Surface quick wins to improve accuracy, speed, and trust in existing reporting.
Establish the “One Story”
Stand up a
single source of truth
for marketing performance with a unified taxonomy, KPI definitions, and governance. Launch a weekly
executive-ready narrative
that explains what moved the business and why—brand and performance together.
Model, Test, Optimize
In partnership with our data teams, implement a
Media Mix Modeling (MMM) roadmap
and integrate with experimentation (geo tests/holdouts) to validate incrementality. Operationalize
campaign performance optimization
for paid media (search, social, video, display, retail media, affiliates), providing channel‑level reallocation recommendations that improve ROAS/LTV.
Drive Decisions
Lead a
Marketing QBR
that synthesizes brand + performance results, clarifies trade‑offs, and recommends what to
scale, pivot, or stop —with quantified business impact.
AI‑Powered Intelligence
Use AI to speed insight generation (e.g., automated QA, anomaly detection, forecasting updates, creative/offer insights, narrative drafting). Reduce time‑to‑insight and increase signal quality through automation and methodology upgrades.
Brand Strategy Measurement
Build a
brand performance framework
that links awareness/consideration/preference to near‑term outcomes and long‑term value. Enable
scenario planning
that connects MMM outputs, budget choices, and expected business results.
Team & Partnership Leadership
Coach analysts and cross‑functional squads; set standards for analytical rigor, storytelling, and stakeholder engagement. Orchestrate ways of working across the two Senior Manager roles, agencies, Media, Brand, Finance, and Data Science. Embed privacy, compliance, and ethical data use in every workflow.
What You’ll Bring
Measurement depth across brand + performance:
Hands‑on experience with
MMM , incrementality testing/experimentation, and
campaign performance optimization
across paid media channels. Performance marketing fluency:
You understand channel mechanics and how to translate platform and partner data into
cross‑channel investment decisions . AI forward:
Practical experience
leveraging AI
to automate analysis, generate insights, improve forecasts, or accelerate narrative creation—and a curiosity to scale new AI capabilities with our data partners. Executive storytelling:
You turn complex analysis into
clear, persuasive narratives
that drive alignment and action at senior levels. Builder’s mindset:
Comfortable launching a
new function —designing taxonomies, governance, and cadences that stick. Cross‑functional influence:
Proven success partnering with data engineering/science, Finance, Brand, Media, and external agencies to define goals, resolve trade‑offs, and deliver outcomes. People leadership:
A track record of
mentoring analysts
and elevating the craft—raising the bar on methods, quality, and speed. Stewardship:
High standards for data quality, compliance, and ethical measurement. We offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet! Benefits include medical, vision, and dental coverage, 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. Minimum Qualifications
Bachelor’s degree in Business, Analytics, Statistics, or related field and 4 years’ experience in data analytics, project management, business, or related area OR 6 years’ experience in data analytics, project management, business, or related area. 2 years’ experience using intermediate functionality of Microsoft Office. Preferred Qualifications
Statistical Programming Language, Supervising Associates, Working on cross-functional teams or projects. Masters: Business Administration, Project Management - Project Management Professional - Certification, Six Sigma Black Belt - Certification, Six Sigma Green Belt - Certification. Primary Location
2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America. Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job.
#J-18808-Ljbffr
Build the new Marketing Intelligence function at Sam’s Club. As one of two Senior Managers, you’ll lead the brand strategy & marketing intelligence pillar from Bentonville, AR—turning a high volume of marketing activity into a single, trusted story of how our work drives outcomes. You’ll connect brand and performance marketing to member growth, revenue, and brand health, creating a measurement system that ladders up to business objectives. Partnering with strong data teams and media partners, you’ll leverage AI to accelerate insights, optimize paid media, and guide investment decisions that move the business. What you'll do
Map & Align
Inventory channels, campaigns, metrics, and data sources across brand and performance marketing. Define an
outcomes tree
that ties activities to business KPIs (member growth, revenue, LTV, traffic, conversion, brand health). Surface quick wins to improve accuracy, speed, and trust in existing reporting.
Establish the “One Story”
Stand up a
single source of truth
for marketing performance with a unified taxonomy, KPI definitions, and governance. Launch a weekly
executive-ready narrative
that explains what moved the business and why—brand and performance together.
Model, Test, Optimize
In partnership with our data teams, implement a
Media Mix Modeling (MMM) roadmap
and integrate with experimentation (geo tests/holdouts) to validate incrementality. Operationalize
campaign performance optimization
for paid media (search, social, video, display, retail media, affiliates), providing channel‑level reallocation recommendations that improve ROAS/LTV.
Drive Decisions
Lead a
Marketing QBR
that synthesizes brand + performance results, clarifies trade‑offs, and recommends what to
scale, pivot, or stop —with quantified business impact.
AI‑Powered Intelligence
Use AI to speed insight generation (e.g., automated QA, anomaly detection, forecasting updates, creative/offer insights, narrative drafting). Reduce time‑to‑insight and increase signal quality through automation and methodology upgrades.
Brand Strategy Measurement
Build a
brand performance framework
that links awareness/consideration/preference to near‑term outcomes and long‑term value. Enable
scenario planning
that connects MMM outputs, budget choices, and expected business results.
Team & Partnership Leadership
Coach analysts and cross‑functional squads; set standards for analytical rigor, storytelling, and stakeholder engagement. Orchestrate ways of working across the two Senior Manager roles, agencies, Media, Brand, Finance, and Data Science. Embed privacy, compliance, and ethical data use in every workflow.
What You’ll Bring
Measurement depth across brand + performance:
Hands‑on experience with
MMM , incrementality testing/experimentation, and
campaign performance optimization
across paid media channels. Performance marketing fluency:
You understand channel mechanics and how to translate platform and partner data into
cross‑channel investment decisions . AI forward:
Practical experience
leveraging AI
to automate analysis, generate insights, improve forecasts, or accelerate narrative creation—and a curiosity to scale new AI capabilities with our data partners. Executive storytelling:
You turn complex analysis into
clear, persuasive narratives
that drive alignment and action at senior levels. Builder’s mindset:
Comfortable launching a
new function —designing taxonomies, governance, and cadences that stick. Cross‑functional influence:
Proven success partnering with data engineering/science, Finance, Brand, Media, and external agencies to define goals, resolve trade‑offs, and deliver outcomes. People leadership:
A track record of
mentoring analysts
and elevating the craft—raising the bar on methods, quality, and speed. Stewardship:
High standards for data quality, compliance, and ethical measurement. We offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet! Benefits include medical, vision, and dental coverage, 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. Minimum Qualifications
Bachelor’s degree in Business, Analytics, Statistics, or related field and 4 years’ experience in data analytics, project management, business, or related area OR 6 years’ experience in data analytics, project management, business, or related area. 2 years’ experience using intermediate functionality of Microsoft Office. Preferred Qualifications
Statistical Programming Language, Supervising Associates, Working on cross-functional teams or projects. Masters: Business Administration, Project Management - Project Management Professional - Certification, Six Sigma Black Belt - Certification, Six Sigma Green Belt - Certification. Primary Location
2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America. Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job.
#J-18808-Ljbffr