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KSHB / KMCI / The EW Scripps Company

Account Executive, KSHB

KSHB / KMCI / The EW Scripps Company, Kansas City, Missouri, United States, 64101

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Account Executive, KSHB

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KSHB / KMCI / The EW Scripps Company Are you looking for a career that is fast-paced and where every day is different? Join us at KSHB in Kansas City, Missouri, where Scripps is searching for an experienced media account executive who is eager to develop connections and help power our local economy through creative and effective advertising. As an experienced account executive, you’ll help local businesses realize growth opportunities by exposing them to compelling messaging through customized screen-based advertising solutions. This full array of marketing solutions may include digital platforms like over-the-top (OTT) video, search solutions (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television. We’ll give you the tools you need to compete and excel, through professional development opportunities like our sales training program. You’ll enjoy the advantage of Scripps’ high-quality news product and the support of an expert team of leaders to help you reach your goals and enjoy uncapped earning potential through our competitive sales compensation plan. Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.

A DAY IN THE LIFE

You will be selling broadcast television and digital advertising solutions. Digital solutions include OTT video, search strategies (SEO/SEM), social media marketing, and more. You will sell to local and regional businesses and advertising agencies.

Independently prospect, develop, and maintain new business in the market using the Scripps Sales Process and developing customized solutions.

Travel to the office or hop on Zoom to host a brainstorming session with your team for an upcoming advertising campaign.

Attend regular calls with existing clients to discuss campaign performance and ideas for upcoming promotions.

Use ratings, qualitative, and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue.

Cultivate new relationships with businesses in the local community by networking, cold calling, and referrals.

Develop and deliver advertising and marketing campaigns and media plans.

Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best-in-class customer service.

Effectively manage a sales funnel within the CRM software and achieve key performance indicators and activity levels.

Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.

What you’ll need

Bachelor’s degree in sales, marketing, or related field preferred

Minimum of 2 years proven sales success

Experience in strategic account management, broadcast ratings, and digital execution is a plus

What you’ll bring

Knack for relationship building

Results-driven attitude

Excellent communication skills

Strong organizational skills

Confidence to speak with decision makers

Valid driver’s license and good driving record required

If you have broadcast TV experience, that’s a plus

What we’ll offer

Extensive Scripps Sales Process training

Uncapped sales commission

Monthly mileage and cell phone allowance

A career path to grow your professional experiences

Full medical, dental and vision benefits, plus health and wellness benefits

Retirement savings plan with company match

Other benefits include disability, hospital indemnity, life insurance, and more; details provided upon hire

If you are a current Scripps employee, please use the internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences, and other stakeholders feel valued and inspired to reach their full potential and create connections. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. Scripps serves communities with quality local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and brands such as ION, Bounce, Defy TV, Grit, ION Mystery and Laff. The company is an equal employment opportunity employer and will make reasonable accommodations for qualified individuals with known disabilities unless doing so would cause undue hardship.

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on various bases protected by law and will provide accommodations as required by law.

Job details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Sales and Business Development

Industry: Broadcast Media Production and Distribution

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