Sun Theory
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This range is provided by Sun Theory. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$60,000.00/yr - $70,000.00/yr Direct message the job poster from Sun Theory HR Business Partner @ Sun Theory | Professional in Human Resources
Field Sales Manager Summary: Sun Theory is seeking a
driven and results-oriented Field Sales Manager (FSM)
to lead and grow our wholesale sales presence in Illinois. This role is responsible for building and strengthening retail partnerships, driving sell-in and sell-through, and executing field sales strategies to maximize revenue and market share. Reporting into the Regional Sales Director, the
FSM
will play a key role in expanding Sun Theory’s footprint by prospecting new accounts, developing strategic partnerships, and ensuring flawless in-store execution. This is a
field-based role , requiring frequent travel to retail locations throughout Illinois. Key Responsibilities: Own and drive wholesale sales within the Illinois
market , managing the full sales cycle from prospecting to closing. Identify, develop, and secure new retail partnerships through solution-based selling and strong relationship management. Expand and strengthen existing retail relationships by driving reorder rates, product assortment, and sell-through support. Serve as the primary point of contact for accounts, providing ongoing support, product training, and merchandising guidance. Conduct regular in-store visits to build rapport with retail staff and educate them on Sun Theory’s product portfolio. Implement and support budtender incentive programs to drive advocacy and increase retail adoption of Sun Theory products. Lead in-store product demos, educational sessions, and budtender training to enhance knowledge and enthusiasm. Field Marketing & Merchandising Execution Ensure a strong in-store brand presence by optimizing merchandising, product placement, and promotional displays. Oversee the execution of Sun Theory pop-ups, promotional activations, and trade events to drive consumer engagement and sales. Monitor and maintain merchandising compliance, identifying areas for improvement and ensuring alignment with brand standards. Market Expansion & Business Development Analyze market trends, competitor activity, and sales performance to identify growth opportunities. Collaborate with internal teams to develop and implement targeted promotional and co-branded marketing initiatives. Provide regular insights and feedback to the broader sales and marketing teams to refine strategies and improve execution. Reporting & Performance Tracking Maintain accurate sales forecasts, CRM records, and account activity tracking. Report on key sales metrics, including revenue growth, new account acquisition, and retail penetration. Use data-driven insights to refine strategies and optimize sales performance. Key Performance Indicators (KPIs): Revenue Growth & Sales Velocity
– Achieving and exceeding sales targets through strategic account management and growth initiatives. Retail Penetration
– Expanding Sun Theory’s footprint by opening new accounts and driving reorder rates. Budtender & Retail Engagement
– Boosting product advocacy through education, training, and incentive programs. Activation & Merchandising Execution
– Enhancing Sun Theory’s in-store presence through pop-ups, promotions, and merchandising compliance. Qualifications: Experience:
3+ years of field sales, account management, or business development experience, preferably in
cannabis, CPG, or another regulated industry. Sales Acumen:
Proven ability to drive sales, expand distribution, and build lasting retail partnerships. Communication Skills:
Strong negotiation, presentation, and relationship-building abilities. Execution-Oriented:
Experience with merchandising, trade marketing, and in-store activations. Data-Driven:
Proficiency in using analytics to inform strategy and measure performance. Experience with LeafLink is a plus. Industry Knowledge:
Familiarity with
cannabis regulations
is preferred. Other:
Must be
21+ years old
and reside in market. Travel:
This role requires a
valid driver’s license
and a reliable vehicle for frequent travel within the assigned region. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Sales and Business Development Industries Retail Referrals increase your chances of interviewing at Sun Theory by 2x Sign in to set job alerts for “Field Sales Manager” roles.
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$60,000.00/yr - $70,000.00/yr Direct message the job poster from Sun Theory HR Business Partner @ Sun Theory | Professional in Human Resources
Field Sales Manager Summary: Sun Theory is seeking a
driven and results-oriented Field Sales Manager (FSM)
to lead and grow our wholesale sales presence in Illinois. This role is responsible for building and strengthening retail partnerships, driving sell-in and sell-through, and executing field sales strategies to maximize revenue and market share. Reporting into the Regional Sales Director, the
FSM
will play a key role in expanding Sun Theory’s footprint by prospecting new accounts, developing strategic partnerships, and ensuring flawless in-store execution. This is a
field-based role , requiring frequent travel to retail locations throughout Illinois. Key Responsibilities: Own and drive wholesale sales within the Illinois
market , managing the full sales cycle from prospecting to closing. Identify, develop, and secure new retail partnerships through solution-based selling and strong relationship management. Expand and strengthen existing retail relationships by driving reorder rates, product assortment, and sell-through support. Serve as the primary point of contact for accounts, providing ongoing support, product training, and merchandising guidance. Conduct regular in-store visits to build rapport with retail staff and educate them on Sun Theory’s product portfolio. Implement and support budtender incentive programs to drive advocacy and increase retail adoption of Sun Theory products. Lead in-store product demos, educational sessions, and budtender training to enhance knowledge and enthusiasm. Field Marketing & Merchandising Execution Ensure a strong in-store brand presence by optimizing merchandising, product placement, and promotional displays. Oversee the execution of Sun Theory pop-ups, promotional activations, and trade events to drive consumer engagement and sales. Monitor and maintain merchandising compliance, identifying areas for improvement and ensuring alignment with brand standards. Market Expansion & Business Development Analyze market trends, competitor activity, and sales performance to identify growth opportunities. Collaborate with internal teams to develop and implement targeted promotional and co-branded marketing initiatives. Provide regular insights and feedback to the broader sales and marketing teams to refine strategies and improve execution. Reporting & Performance Tracking Maintain accurate sales forecasts, CRM records, and account activity tracking. Report on key sales metrics, including revenue growth, new account acquisition, and retail penetration. Use data-driven insights to refine strategies and optimize sales performance. Key Performance Indicators (KPIs): Revenue Growth & Sales Velocity
– Achieving and exceeding sales targets through strategic account management and growth initiatives. Retail Penetration
– Expanding Sun Theory’s footprint by opening new accounts and driving reorder rates. Budtender & Retail Engagement
– Boosting product advocacy through education, training, and incentive programs. Activation & Merchandising Execution
– Enhancing Sun Theory’s in-store presence through pop-ups, promotions, and merchandising compliance. Qualifications: Experience:
3+ years of field sales, account management, or business development experience, preferably in
cannabis, CPG, or another regulated industry. Sales Acumen:
Proven ability to drive sales, expand distribution, and build lasting retail partnerships. Communication Skills:
Strong negotiation, presentation, and relationship-building abilities. Execution-Oriented:
Experience with merchandising, trade marketing, and in-store activations. Data-Driven:
Proficiency in using analytics to inform strategy and measure performance. Experience with LeafLink is a plus. Industry Knowledge:
Familiarity with
cannabis regulations
is preferred. Other:
Must be
21+ years old
and reside in market. Travel:
This role requires a
valid driver’s license
and a reliable vehicle for frequent travel within the assigned region. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Sales and Business Development Industries Retail Referrals increase your chances of interviewing at Sun Theory by 2x Sign in to set job alerts for “Field Sales Manager” roles.
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District Business Manager (GI Specialty Sales - Pharma - Heartland Region)
Sr. Key Account Manager - Food & Beverage Solutions (CPG)
Regional Sales Manager | Contractor Industrial Supply
Chicago, IL $70,000.00-$90,000.00 6 hours ago Manager, Account Management - Large Enterprise
District Sales and Operations Manager - Orland Park, IL - United Wireless, a T-Mobile AR
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Sr. Field Application Sales Manager, Imaging N. America
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Business Development Manager / Program Account Manager
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Outside Sales Associate Regional Manager - Digital Marketing
Edwardsville, IL $90,000.00-$105,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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