Grand Circle Corporation
Digital Experience Manager – Trip Pages
Grand Circle Corporation, Boston, Massachusetts, us, 02298
Are you passionate about creating digital experiences that inspire customers and drive results? As the
Digital Experience Manager – Trip Pages , you’ll lead a team dedicated to transforming how travelers engage with our trips online. In this role, you’ll combine strategy, data, and creativity to optimize product pages, streamline workflows, and introduce personalization to engage our customers. You’ll collaborate across UX, Digital Platform, Creative, and Brand teams to deliver measurable impact, while building and mentoring a team that thrives on innovation and customer‑centric thinking. This is an exciting opportunity to shape the future of digital travel experiences and see your work directly influence engagement, conversion, and customer satisfaction.
Key Responsibilities
Lead, coach, and develop a team of Digital Experience Specialists focused on improving the performance, accuracy, and engagement of trip pages across the site.
Own end‑to‑end management of trip page content, design, and functionality—ensuring all itineraries, pricing, and imagery are accurate, up to date, and aligned with brand standards.
Establish and track site performance metrics for trip pages, including engagement (time on page, scroll depth), conversion (booking click‑throughs, saves), and accuracy ( Drive continuous optimization through A/B testing and data‑driven enhancements to page layout, navigation, and content hierarchy.
Partner cross‑functionally with UX, Creative, Platform, and Brand teams to prioritize and deliver updates that improve both traveler experience and business KPIs.
Reduce content update cycle times by streamlining workflows (targeting 50% faster turnaround) and establishing clear ownership and accountability across teams.
Develop and maintain reporting dashboards to measure trip page performance, providing actionable insights and presenting results to leadership on a monthly basis.
Implement personalization strategies that tailor trip recommendations and content based on traveler behavior and interests, driving measurable lift in engagement and conversions.
Champion data integrity and content excellence, ensuring all trip experiences are presented accurately, consistently, and in a way that inspires customer trust and action.
Foster a high‑performance culture within the team by setting clear goals, providing regular feedback, and recognizing innovation and results‑driven improvements.
Qualifications
5–7 years of experience in digital merchandising management, e-commerce, travel, or related fields.
Proven track record leading teams in digital experience, e-commerce, or product content optimization.
Strong understanding of analytics, A/B testing, and personalization technologies (Optimizely or equivalent).
Excellent project management and process improvement skills, with a history of driving measurable outcomes.
Strong cross‑functional collaboration skills, able to influence stakeholders and secure alignment across teams.
Benefits
50% Discount on GCC trips
Robust healthcare benefits, including medical, dental, vision, and flex spending accounts
Generous Paid time off (PTO)
Paid holidays throughout the year
Company‑paid life insurance
Paid short and long term disability insurance
401K Retirement Savings account
Discounted auto and renters insurance
Volunteer and philanthropy opportunities to give back in Boston and where we travel
Casual dress code every day
#J-18808-Ljbffr
Digital Experience Manager – Trip Pages , you’ll lead a team dedicated to transforming how travelers engage with our trips online. In this role, you’ll combine strategy, data, and creativity to optimize product pages, streamline workflows, and introduce personalization to engage our customers. You’ll collaborate across UX, Digital Platform, Creative, and Brand teams to deliver measurable impact, while building and mentoring a team that thrives on innovation and customer‑centric thinking. This is an exciting opportunity to shape the future of digital travel experiences and see your work directly influence engagement, conversion, and customer satisfaction.
Key Responsibilities
Lead, coach, and develop a team of Digital Experience Specialists focused on improving the performance, accuracy, and engagement of trip pages across the site.
Own end‑to‑end management of trip page content, design, and functionality—ensuring all itineraries, pricing, and imagery are accurate, up to date, and aligned with brand standards.
Establish and track site performance metrics for trip pages, including engagement (time on page, scroll depth), conversion (booking click‑throughs, saves), and accuracy ( Drive continuous optimization through A/B testing and data‑driven enhancements to page layout, navigation, and content hierarchy.
Partner cross‑functionally with UX, Creative, Platform, and Brand teams to prioritize and deliver updates that improve both traveler experience and business KPIs.
Reduce content update cycle times by streamlining workflows (targeting 50% faster turnaround) and establishing clear ownership and accountability across teams.
Develop and maintain reporting dashboards to measure trip page performance, providing actionable insights and presenting results to leadership on a monthly basis.
Implement personalization strategies that tailor trip recommendations and content based on traveler behavior and interests, driving measurable lift in engagement and conversions.
Champion data integrity and content excellence, ensuring all trip experiences are presented accurately, consistently, and in a way that inspires customer trust and action.
Foster a high‑performance culture within the team by setting clear goals, providing regular feedback, and recognizing innovation and results‑driven improvements.
Qualifications
5–7 years of experience in digital merchandising management, e-commerce, travel, or related fields.
Proven track record leading teams in digital experience, e-commerce, or product content optimization.
Strong understanding of analytics, A/B testing, and personalization technologies (Optimizely or equivalent).
Excellent project management and process improvement skills, with a history of driving measurable outcomes.
Strong cross‑functional collaboration skills, able to influence stakeholders and secure alignment across teams.
Benefits
50% Discount on GCC trips
Robust healthcare benefits, including medical, dental, vision, and flex spending accounts
Generous Paid time off (PTO)
Paid holidays throughout the year
Company‑paid life insurance
Paid short and long term disability insurance
401K Retirement Savings account
Discounted auto and renters insurance
Volunteer and philanthropy opportunities to give back in Boston and where we travel
Casual dress code every day
#J-18808-Ljbffr