Merritt Trailers, Inc.
Southwest Territory Sales Manager Southwest
Merritt Trailers, Inc., Henderson, Colorado, United States, 80640
Territory:
Texas, New Mexico, Arizona, and California This position is responsible for managing and growing sales within the Southwest territory, including key accounts and new business development opportunities across
Texas, New Mexico, Arizona, and California . The role requires extensive travel— approximately 60–70% of the time —to effectively cover the territory, meet with customers, and support regional business needs. Company Overview
Merritt Trailers, Inc. is a family‑owned, professionally managed company with more than 70 years of experience representing the quality standard by which all livestock semi‑trailers are judged. We value each associate, empowering them to create and innovate solutions for our customers and community. Benefits Package
401(k) with company match Seven paid holidays, plus one reserved holiday yearly Medical, dental, and vision insurance Health Savings Account option Company‑paid life insurance Voluntary short‑term and long‑term disability Vacation and sick time that begins accruing upon hire Employee Referral Bonus Program Wellness program with annual health fair screening Key Responsibilities
Strategic Sales Planning (25%) Develop and implement a comprehensive sales plan tailored to the assigned territory. Set realistic and challenging sales targets that align with corporate objectives. Execute direct and dealer sales strategies to maximize lead conversion and revenue generation. Assess sales metrics quarterly, identifying trends, opportunities, and areas for improvement. Review quarterly sales and marketing outcomes, addressing challenges and leveraging effective strategies to enhance both direct and dealer‑driven sales. Analyze the sales pipeline and backlog for both direct and dealer channels to identify key opportunities and address bottlenecks. Dealer Network Development (25%) Proactively identify and onboard dealers, providing ongoing support and training. Foster strong, trust‑based relationships with dealer partners to enhance brand representation. Engage key accounts and dealer partners through regular communication, relationship‑building activities, and joint calls with the National Sales Manager as needed. Address client or dealer inquiries or escalations promptly, collaborating with relevant departments to maintain high satisfaction levels. Communication and Collaboration (10%) Communicate regularly with key accounts, dealers, and internal stakeholders. Collaborate with marketing and operational teams to align on sales initiatives. Provide training, product updates, and sales support to dealers to enhance their sales effectiveness and product knowledge for gooseneck trailers. Represent Merritt Trailer at regional trade shows, conferences, and dealer events to enhance brand awareness, generate leads, and support dealer network expansion. Sales Management (40%) Assess quarterly sales metrics, including lead count, quote count, conversion rates, SRP percentage to plan, and dealer performance metrics, reporting progress to the National Sales Manager. Maintain accurate records in CRM, ensuring transparency in pipeline development and tracking. Submit and review call reports, opportunity trackers, dealer activity logs, and monthly metrics with the National Sales Manager to ensure alignment with targets. Submit accurate monthly expense reports, ensuring effective resource allocation for dealer and customer engagement activities. Qualifications
Proven experience in B2B sales, ideally within the trailer, agriculture, or transportation industries, with a focus on both direct sales and dealer network management. Demonstrated ability to manage a complete sales cycle, from lead generation to deal closure, independently. Experience building and managing a dealer network, with skills in relationship building, onboarding, and ongoing dealer support to enhance territory coverage and gooseneck trailer sales. Familiarity with industry products and specifications, particularly livestock and gooseneck trailers, to communicate product value to customers and dealers effectively. Proficiency in CRM systems for logging sales activities and managing the sales pipeline. Experience with Pipedrive is preferred. Strong organizational skills, with the ability to manage multiple accounts and dealer relationships, and prioritize tasks effectively within the territory. Excellent communication skills with a focus on relationship building and active listening to engage customers and promote Merritt Trailer’s value proposition. Willingness and availability for overnight travel within the territory (up to 40–60%), including occasional weekend or evening duties. Bachelor’s degree in Business, Marketing, Sales, or a related field preferred; equivalent industry experience may supersede formal education requirements. Salary & Location
Denver, CO | $184,800.00–$215,575.00
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Texas, New Mexico, Arizona, and California This position is responsible for managing and growing sales within the Southwest territory, including key accounts and new business development opportunities across
Texas, New Mexico, Arizona, and California . The role requires extensive travel— approximately 60–70% of the time —to effectively cover the territory, meet with customers, and support regional business needs. Company Overview
Merritt Trailers, Inc. is a family‑owned, professionally managed company with more than 70 years of experience representing the quality standard by which all livestock semi‑trailers are judged. We value each associate, empowering them to create and innovate solutions for our customers and community. Benefits Package
401(k) with company match Seven paid holidays, plus one reserved holiday yearly Medical, dental, and vision insurance Health Savings Account option Company‑paid life insurance Voluntary short‑term and long‑term disability Vacation and sick time that begins accruing upon hire Employee Referral Bonus Program Wellness program with annual health fair screening Key Responsibilities
Strategic Sales Planning (25%) Develop and implement a comprehensive sales plan tailored to the assigned territory. Set realistic and challenging sales targets that align with corporate objectives. Execute direct and dealer sales strategies to maximize lead conversion and revenue generation. Assess sales metrics quarterly, identifying trends, opportunities, and areas for improvement. Review quarterly sales and marketing outcomes, addressing challenges and leveraging effective strategies to enhance both direct and dealer‑driven sales. Analyze the sales pipeline and backlog for both direct and dealer channels to identify key opportunities and address bottlenecks. Dealer Network Development (25%) Proactively identify and onboard dealers, providing ongoing support and training. Foster strong, trust‑based relationships with dealer partners to enhance brand representation. Engage key accounts and dealer partners through regular communication, relationship‑building activities, and joint calls with the National Sales Manager as needed. Address client or dealer inquiries or escalations promptly, collaborating with relevant departments to maintain high satisfaction levels. Communication and Collaboration (10%) Communicate regularly with key accounts, dealers, and internal stakeholders. Collaborate with marketing and operational teams to align on sales initiatives. Provide training, product updates, and sales support to dealers to enhance their sales effectiveness and product knowledge for gooseneck trailers. Represent Merritt Trailer at regional trade shows, conferences, and dealer events to enhance brand awareness, generate leads, and support dealer network expansion. Sales Management (40%) Assess quarterly sales metrics, including lead count, quote count, conversion rates, SRP percentage to plan, and dealer performance metrics, reporting progress to the National Sales Manager. Maintain accurate records in CRM, ensuring transparency in pipeline development and tracking. Submit and review call reports, opportunity trackers, dealer activity logs, and monthly metrics with the National Sales Manager to ensure alignment with targets. Submit accurate monthly expense reports, ensuring effective resource allocation for dealer and customer engagement activities. Qualifications
Proven experience in B2B sales, ideally within the trailer, agriculture, or transportation industries, with a focus on both direct sales and dealer network management. Demonstrated ability to manage a complete sales cycle, from lead generation to deal closure, independently. Experience building and managing a dealer network, with skills in relationship building, onboarding, and ongoing dealer support to enhance territory coverage and gooseneck trailer sales. Familiarity with industry products and specifications, particularly livestock and gooseneck trailers, to communicate product value to customers and dealers effectively. Proficiency in CRM systems for logging sales activities and managing the sales pipeline. Experience with Pipedrive is preferred. Strong organizational skills, with the ability to manage multiple accounts and dealer relationships, and prioritize tasks effectively within the territory. Excellent communication skills with a focus on relationship building and active listening to engage customers and promote Merritt Trailer’s value proposition. Willingness and availability for overnight travel within the territory (up to 40–60%), including occasional weekend or evening duties. Bachelor’s degree in Business, Marketing, Sales, or a related field preferred; equivalent industry experience may supersede formal education requirements. Salary & Location
Denver, CO | $184,800.00–$215,575.00
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